BMW Concord

I visited many dealerships from my ski trip from Tahoe for the X3 or X5, after comparing Neillo (Sacramento), East Bay (Pleasonton), Fremont and Stevens Creek. Concord BMW is the WORST in pricing.<br>I w for the X3 or X5, after comparing Neillo (Sacramento), East Bay (Pleasonton), Fremont and Stevens Creek. Concord BMW is the WORST in pricing.<br>I was greeted by a courteous but experienced/professional (i.e., wicked) sales who seemed to work in non-premium brand dealers.<br><br>The pricing in Concord is ridiculous, among all the dealers I visited, they are the only one who put a premium (5K) on the cars in their lot.<br><br>The car selection in their lot is very good, and their purchase manager made some very intelligent choices on importing attractive colors and interior combinations. However, their asking price is so high that there is little room for a consumer to negotiate. It is very likely at the end the consumer will pay for MSRP even for not so popular models/combinations.<br><br>What I like about this dealership:<br>- Decor (best I saw)<br>- Selection<br><br>What I don't like about this dealership:<br>- Pricing<br>- Cheap sales tactics More