Sam Choi

After 16 years, my wife and I finally decided it was time to trade in our 2010 BMW X5 35d for a new 2026 BMW X5 40i. During those years, as we moved around the country, we dealt with eight to ten different B to trade in our 2010 BMW X5 35d for a new 2026 BMW X5 40i. During those years, as we moved around the country, we dealt with eight to ten different BMW dealerships. Some truly represented the BMW brand at its finest, while a few regrettably fell short of the standard we had come to expect. Fortunately, we found a 2026 X5 40i on the lot at BMW of Catonsville, MD that had every feature we were planning to custom-order. The service we received here was exemplary. Our sales representative, Steve Yang, and finance manager, Sam Choi, are consummate professionals who genuinely exemplify the gold standard of the BMW brand. Every step of the way, our experience was thorough, attentive, competitive, and completely satisfying. We couldn't be happier with our new vehicle and our experience! More

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I walked in after having an awful experience at another local dealership and this experience was the exact opposite! I had Jae as my salesman and he was excellent. I was blown away by the quality of servic local dealership and this experience was the exact opposite! I had Jae as my salesman and he was excellent. I was blown away by the quality of service and highly recommend if you’re in the market. More

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This is our 3rd BMW we have purchased from this dealership, and the 2nd from Shaun Saalakhan. Shaun is an excellent sales representative. He is extremely knowledgeable about the cars we have purc dealership, and the 2nd from Shaun Saalakhan. Shaun is an excellent sales representative. He is extremely knowledgeable about the cars we have purchased (2023 X3 M Competition and 2026 X5 PHEV), professional in the handling of our sales experiences, and follows through on every question we've had regarding our purchases. In fact, with the most recent sales experience, we were just contemplating our purchase and Shaun worked with us to get a car we love! He sets the tone to be one of mutual respect for both customer and dealer. Within a single day of the purchase, Shaun followed up with us to see if we had any questions (which we did,,,) and was able to provide answers and make sure we were set up to meet with one the "Geniuses" (Melanie Hernandez) who specialize in explaining all the features of the car (which there are sooo many!) I would highly recommend for anyone looking to purchase a BMW in the Maryland/Virginia/DC area stop in to BMW of Catonsville and ask for Shaun! More

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Naz and the dealership were all great to work with. Naz was especially helpful and followed up after the sale was complete. He really seemed to genuinely care for his clients before, during, and after Naz was especially helpful and followed up after the sale was complete. He really seemed to genuinely care for his clients before, during, and after the sale More

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I've purchased many, many cars over my lifetime. I've also purchased a handful of BMWs. When I decide to buy a car, I typically contact 10-15 dealerships nationwide to find the best deal and experie I've also purchased a handful of BMWs. When I decide to buy a car, I typically contact 10-15 dealerships nationwide to find the best deal and experience. I spoke to Brittany Hill in the beginning of my search for a new X7 M60i, and I was incredibly impressed by her professionalism, knowledge, consideration, and just overall kindness. Brittany was more than accommodating during the negotiation phase and her communication was excellent. I knew deep down that I wasn't going to beat this level of service, but I had to try. I contacted at least 15 other dealerships and no one came even remotely close in price, service, or communication. The choice was obvious. I placed my order with Brittany and the entire process was seamless, transparent, honest, and so incredibly easy. My car even showed up early and when I picked it up, I was in and out in basically an hour (which is unheard of). Britt helped me set up my digital key, register the app, and had the car cleaned. Sam Choi in finance was also the best and most efficient finance manager I've ever worked with. He was upfront, honest, respectful, and kind. We had a great conversation and he answered all of my questions without any unnecessary pressure. Awesome experience with absolutely top-tier service! I cannot recommend Brittany, Sam, and BMW of Catonsville enough, especially in an area with about 7 other BMW dealerships. They exceeded my expectations and I am beyond satisfied as a customer! Britt & team are the absolute best - don't go anywhere else to buy your next BMW in the DMV! More

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Joanna was GREAT! She could not assist any more than she did. I worked with Joe Peng (who was equally great). It was just a new experience for me having the General She could not assist any more than she did. I worked with Joe Peng (who was equally great). It was just a new experience for me having the General Manager so involved on the sales floor/process and truly caring about the experience. Highly recommend! More

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This is our second purchase at Catonsville This was an efficient speedy transaction. I knew what I wanted. Another dealer could not locate the car with the options I wanted but Nakia Spencer was able to. efficient speedy transaction. I knew what I wanted. Another dealer could not locate the car with the options I wanted but Nakia Spencer was able to. He had it transferred to the dealership in two days. He exceeded the Costco offer and matched with a little extra what the other dealership offered. Nakia went over and above! Sam, the finance manager was amazing as well! Always gives you the best option for your situation. Personable and experienced finance guy More

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This dealership met all expectations for price, customer service and technical knowledge. I was in my pre-owned 230i xdrive in no time and left a satisfied customer. service and technical knowledge. I was in my pre-owned 230i xdrive in no time and left a satisfied customer. More

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Outstanding Service. Brittany provided expert and caring service which supported my decision to purchase another BMW. Neil in the Service Dept is also outstanding. Brittany provided expert and caring service which supported my decision to purchase another BMW. Neil in the Service Dept is also outstanding. More

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I want to specifically recognize Jae Lim for his professionalism, integrity, and follow through. After the deal was completed and I took delivery of the vehicle, Jae remained fully engaged and to professionalism, integrity, and follow through. After the deal was completed and I took delivery of the vehicle, Jae remained fully engaged and took ownership of several post sale items that required coordination with multiple parties. This included sourcing a missing cargo cover, ordering and installing OEM parts, arranging detailing, and ensuring the vehicle was returned in the condition promised. Despite real logistical challenges and dependencies outside of his direct control, Jae was punctual, transparent, and proactive. He met me exactly as agreed, left his own vehicle to make things work, completed the detailing, filled the gas tank, installed the missing items, and personally delivered the car at the agreed time. What stood out most was his sense of responsibility to the customer. He treated the completion of these items as integral to the deal itself, not as an afterthought. That level of accountability and customer focus is rare and deserves recognition. I appreciate Jae’s dedication and would confidently recommend working with him. More

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