Lance Willhite
Lance Willhite at Subaru of Gwinnett

Lance Willhite

New Car Director

Subaru of Gwinnett

2950 Satellite Boulevard
Duluth, GA 30096

4.7
634 Reviews

Lance has been with Subaru of Gwinnett since 2010. He was honored with the Salesman of the Year for Subaru of Gwinnett in 2012 and 2013. Also in 2012 and 2013, Lance was recognized by Subaru of America with the prestigious Subaru Summit Peak Performer. Lance continues to show is passion for Subaru by driving a 2019 Subaru Outback. When Lance is not working, he loves anything to do with the outdoors and hanging out with his family. He has been married for 12 years and has a 6 year old daughter, Emily, and a 9 year old son, Ethan. Lance's son was diagnosed with autism at the age of 2, so he and his wife are strong autism advocates.

4.7

634 Reviews

Write a Review

Dealership Experience

16 yrs, 10 mos

Industry Experience

16 yrs, 10 mos

Employee Video

634 Reviews of Lance Willhite

September 27, 2026

Dealership Rating
Employee Rating

I appreciate the courtesy and friendly professionalism of everyone at the dealership. Our salesman, Rick Cobb, was a pleasure to work with. He went above and beyond in taking care of us, and making sure we w More

by PATTIJUSTUS59
Sales Price Transparency
Purchase Time
Recommend Dealer
Yes

Other Employees Tagged: Jason Bryant, Rick Cobb

September 18, 2026

Dealership Rating
Employee Rating

I had an excellent experience at Subaru of Gwinnett! My partner and I both came in, due to my mother’s referral (she bought her Subaru Ascent with Gwinnett in 2021), looking for new vehicles. We were un More

by ABAKER1890
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Tim WIllis, Lawrence Le, Caroline Bowen , Caleb Wiedeman

September 13, 2026

Dealership Rating
Employee Rating

The transaction was handled smoothly and efficiently from start to finish. Emma was a pleasure to work with More

by ACPOCT5
Sales Price Transparency
Purchase Time
Recommend Dealer
Yes

Other Employees Tagged: Susan Brown, Emma Miranda

September 12, 2026

Dealership Rating
Employee Rating

Great experience! Friendly and professional staff! I’ll be going back for accessories next week. More

by ESA31324
Sales Price Transparency
Purchase Time
Recommend Dealer
Yes

Other Employees Tagged: Susan Brown, David Gosalvez , Preston Hayes

September 06, 2026

Dealership Rating
Employee Rating

I have been with Gwinnett Subaru for years, they are alway so good at what they do! More

by LANANHHO2289
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes

September 02, 2026

Dealership Rating
Employee Rating

I was expecting more as a returning customer. Honestly, the discount I received at Subaru Gwinnett as a return customer I could have gotten it anywhere else. I didn’t feel valued or appreciated. More

by elizabeth.vazquez63
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
No

Other Employees Tagged: Matthew Buckles, Jason Bryant

August 18, 2026

Dealership Rating
Employee Rating

I had a great experience working with Lawrence. He is professional, patient and helpful throughout the entire the whole process. He also worked hard to find a deal that fit my budget. More

by YLIU9188
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Susan Brown, Lawrence Le

August 08, 2026

Dealership Rating
Employee Rating

Great service. We agreed upon a price via email. I went, completed the purchase and was out the door in one hour. Can’t beat it. More

by CEVERNER1
Recommend Dealer
Yes

Other Employees Tagged: Susan Brown, Tyler Jones

August 02, 2026

Dealership Rating
Employee Rating

I don't know how this dealership was was able to remove all the barriers I had before buying a vehicle, but they did. Lawrence, my salesman, was very receptive to my needs and really fought hard to sell me More

by TONYMAN79
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes

July 30, 2026

Dealership Rating
Employee Rating

This was one of the few new car buying experiences I can say I enjoyed. All of the staff that I had contact with were pleasant, caring, and helpful. When we got home we had no buyer regrets. More

by 4th Subaru
Sales Price Transparency
Trade-in Experience
Purchase Time
Recommend Dealer
Yes
1
...

Dealership Inventory (299 Vehicles)

used 2023 Audi Q3 car, priced at $28,000
2023 Audi Q3
used
Mythos Black Metallic exterior
Automatic
All-wheel Drive
used 2024 Subaru Outback car, priced at $26,799
2024 Subaru Outback
used
Magnetite Gray Metallic exterior
CVT
All-wheel Drive
used 2016 Ram 1500 car, priced at $18,799
2016 Ram 1500
used
Toreador Red exterior
Automatic
Four-wheel Drive
used 2026 Subaru Forester car, priced at $33,900
2026 Subaru Forester
used
Ice Silver Metallic exterior
CVT
All-wheel Drive
new 2026 Subaru Outback car, priced at $48,566
2026 Subaru Outback
new
Riverrock Green exterior
CVT
All-wheel Drive
new 2026 Subaru Forester car, priced at $34,878
2026 Subaru Forester
new
Crystal White Pearl exterior
CVT
All-wheel Drive