Hello and thank you for taking the time to read my bio. I grew up in a small town in New York. I began my journey with cars in 1988 working at a local Service Station after school. I then was introduced to autobody work by a friend and later attended vocational school. I continued to excel in my trade.In 1991 I moved to Manchester NH. Just a few years later I started a business calles Finer Touch Auto. I grew from an outside tent into a thriving auto repair facility. In 2008 I started an Auto Dealership in Hooksett NH and turned it into a very successful business. In 2017 My wife and I made the decision to move on due to the automotive climate. I had a Great relationship with Merchants Auto and was asked to come aboard.I gladly accepted. What a great company to work for ! I am very proud to be a part of such a well oiled machine. I love my job and will always look to exceed my customers expectations And Provide the Best Car Buying Experience In The Automobile Industry.
Read moreDealership Experience
7 yrs, 6 mos
Industry Experience
36 yrs, 11 mos
Specialties & Trainings
Small Business Ownership
Auto Sales
Commercial Auto Sales
Automobile Technician
View more specialties & trainings59 Reviews
Write a Review59 Reviews of Gene Cocchiarella
July 25, 2024
Love my van, appreciate the delivery. Would have given 5 stars but unfortunately it was supposed to be fully gone thru and the driver sun visor is seized and can not be used at all. The t Would have given 5 stars but unfortunately it was supposed to be fully gone thru and the driver sun visor is seized and can not be used at all. The tiny dingreported to me that could not be found turns out to be a large dent scrape thru the paint on top of the roof. More
July 02, 2024
This vehicle checked all the boxes. Low mileage, pristine condition, and a big bonus, AWD. 72 month extended warranty well worth the cost.👍. I couldn’t be happier with my purchase. Fi Low mileage, pristine condition, and a big bonus, AWD. 72 month extended warranty well worth the cost.👍. I couldn’t be happier with my purchase. Five stars ⭐️⭐️⭐️⭐️⭐️ More
Other Employees Tagged: Peter Phaneuf , Scott Chavanelle
June 27, 2024
Peter P was excellent. He answered all our questions, walked us thru the entire process and made us feel welcome and like family. Definitely choose Merchants Auto again and He answered all our questions, walked us thru the entire process and made us feel welcome and like family. Definitely choose Merchants Auto again and have recommended Peter to our friends. More
Other Employees Tagged: Sales Staff, Peter Phaneuf, Merchants Service Center , Scott Chavanelle, Logan
June 13, 2024
Gene was very helpful through this process. We thank hi very much. When the van was delivered we were thoroughly amazed of it's condition, it looked great. The fellas that delivered the vehic We thank hi very much. When the van was delivered we were thoroughly amazed of it's condition, it looked great. The fellas that delivered the vehicle were very polite, helpful and delivered the vehicle at the time they indicated. We thank them too. More
Other Employees Tagged: Brian Surprenant
June 02, 2024
Exceeded our expectations! We had a seamless process, our first vehicle bought and shipped to our door entirely online and per phone calls it was easier than expected! We had a seamless process, our first vehicle bought and shipped to our door entirely online and per phone calls it was easier than expected! More
May 13, 2024
Very happy today about my car service here was great salesman told me about everything about my new car thank you merchants salesman told me about everything about my new car thank you merchants More
Other Employees Tagged: Sales Staff, Kurt Swett , Scott Chavanelle
May 08, 2024
Was awesome working with you guys. Will definitely recommend you to others for the future Will definitely recommend you to others for the future More
Other Employees Tagged: Sales Staff, Lisa Petrucelli, Michael Duval, Damian Gutierrez, Jeff Gregoire, Joe Bowker , Scott Chavanelle, Jared Dobens, Cory Normand