With nearly 14 years at Tucson Subaru and 10 Subarus of my own, I’ve seen firsthand how these vehicles can truly change lives—one even saved my family’s. Living in the desert since 1998 has fueled my love for adventure, and Subaru’s safety and capability have always given me the confidence to explore further. I look forward to sharing that experience with you and helping you find the Subaru that’s the perfect fit for your life and adventures.
Read moreDealership Experience
15 yrs, 10 mos
Industry Experience
22 yrs, 9 mos
Languages Spoken
English
Employee Video
1,119 Reviews
Write a Review1119 Reviews of CJ Nichols
March 10, 2026
Had a great experience at Tucson Subaru! Enjoyed my test drive and the knowledgeable staff. Really excited about my new Forester! I can’t wait to go up the mountain. Enjoyed my test drive and the knowledgeable staff. Really excited about my new Forester! I can’t wait to go up the mountain. More
March 08, 2026
This dealership excels at product knowledge and provides top notch test drives. Now that I better understand the safety of Subaru, I feel great about my new Forester. I wasn’t sure if the Wilderness edition top notch test drives. Now that I better understand the safety of Subaru, I feel great about my new Forester. I wasn’t sure if the Wilderness edition was what I needed or not, but I’m glad I did it. Such a perfect vehicle for my active lifestyle and even better for my dog. Much appreciation to the team of folks that helped me navigate this purchase. More
March 08, 2026
Had a pleasant experience, after looking at all the other dealerships in town. Very happy with my test drive and the information given to me about Subaru safety. Was able to make a fair purchase a drive away dealerships in town. Very happy with my test drive and the information given to me about Subaru safety. Was able to make a fair purchase a drive away today. Got exactly what I wanted and more. Very thankful to the fast and responsive sales. More
February 26, 2026
Very helpful and kind. Outlined the steps very clearly. It was a quick process. Explained concepts very clearly. Outlined the steps very clearly. It was a quick process. Explained concepts very clearly. More
Other Employees Tagged: Traci Roberts, Debbie Bravo
February 23, 2026
Very positive experience with the dealership and the Internet sales representative I worked with when buying my new car. No hard sales, but honest passion about the product. Internet sales representative I worked with when buying my new car. No hard sales, but honest passion about the product. More
February 17, 2026
Having met CJ Nichols at Tucson Subaru for a test drive we spotted online , we found to be prompt & easy to relate to ! No high pressure & he least knowledge of his vehicles was truly amazing ! After the t we spotted online , we found to be prompt & easy to relate to ! No high pressure & he least knowledge of his vehicles was truly amazing ! After the test as we discussed our needs he toured us around his vast selection telling all the different things to meet our needs ! It being Valentine day he really pulled it all together to make my wife fall for a beautiful Mahongany Outback with all the features to meet our needs plus make Dorenevvery happy on Valentines day ! Thanks CJ it's been a pleasure ! 😎🇺🇲👍 More
Other Employees Tagged: Ethan Ward
February 09, 2026
3rd vehicle bought here, always friendly and helpful. I have never felt pressured into buying. I have never felt pressured into buying. More
Other Employees Tagged: Edgar Gaxiola , Ethan Ward
February 02, 2026
I bought a Forester from CJ Nichols in 2015. He was such an outstanding sales person and had done such an incredible job with the test drive, that I never forgot him. When I decided to look at He was such an outstanding sales person and had done such an incredible job with the test drive, that I never forgot him. When I decided to look at an Outback, I wanted to work with him again. It was a great decision. CJ is still at Tucson Subaru and his long term experience has only enhanced his sales and marketing skills. He really knows his products and his genuine enthusiasm for the Subaru line is contagious. He has had a number of Subarus himself, so I completely trust his expertise. He is engaging, fun and a terrific salesperson who never does a hard sell, which I totally appreciate. I used to work in insurance marketing/sales and my former boss told me that a great salesperson makes a friend of his customers. CJ definitely follows that principle. He made me want to buy a Subaru, despite the fact that I initially wanted a BMW. That takes a special kind of person. It's a long day buying a car, but CJ never seemed tired or irritable. When he said goodbye, he still came off as genuinely happy, full of life and enthusiasm, and happy for me, which is a rare skill. I am SO glad I thought to come back to Tucson Subaru again!! He made it a singular pleasure to go through the car buying process. Thanks so much, CJ! More
Other Employees Tagged: Sylvia Kountz
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