Brooksye Hall

I am updating my review of Brandon Ford. (I kept my original review below). Within a couple hours after I posted my original review, sales manager Zoran Krekic called me. He wanted to main (I kept my original review below). Within a couple hours after I posted my original review, sales manager Zoran Krekic called me. He wanted to maintain a positive customer relationship with me, and he said he would be overnighting me a check for the dealer fees I was disputing. I was impressed by his quick response, his positive attitude, and his flexibility. That's a sign of a good manager and a dealership that cares about its customers. Unlike manager Brooksye Hall, who told me everyone has to pay those fees (including his own family members), and who was more than willing to let me walk away from the Maverick I ordered from Ford. If not for Brooksye, I would rate Brandon Ford 5 stars. __________________________________________________________ (Original Review) Car dealerships have a reputation for "hiding" markups on vehicles. KBB defines dealer markup as "profit and a selling price the dealership assigns that is above and beyond the carmaker's MSRP". That's a simple concept. Markups can be obvious like "Dealer Markup" or "Adjusted Market Value". Markups can be less clear such as "Predelivery Service Fees". I ordered a 2023 Maverick from Ford. As we all know, this has to be done through a dealership. I was contacted by Jim Gordon of Brandon Ford. I asked him if there will be any markup over MSRP on my order. He stated in an email that there are no dealer markups on orders from Ford. After 10 months of waiting, my Maverick finally arrived at Brandon Ford. While reviewing the numbers with salesperson Ricardo Liburd, I see "Predelivery Service Fees" of more than $1,300 on the contract. I showed him the email from Jim Gordon stating there are no markups. After discussing with him and sales manager Brooksye Hall, I decided I would purchase the Maverick at the marked up price and handle it after the sale. I am in the process of filing a small claims case against Brandon Ford. ** In my lawsuit, I am not arguing about the ridiculous fees. I am arguing that a representative of Brandon Ford stated that I will pay MSRP without any markups. However, other consumes should be aware that just because it is pre-printed on a contract does NOT mean a fee cannot be removed. Autolist.com says "Predelivery Service Fees" are for preparing a vehicle for leaving the lot - checking the tires and fluids, fueling the car, removing the shipping stickers and protective coverings, and giving the vehicle a quick wash. Does it really cost $1,295 to do that work? Why does Brandon Ford charge a fee for Title/Registration plus ANOTHER fee for "Electronic Registration Filing" plus ANOTHER fee for "Title and Documentary Handling"? More

Report | Print

Bought a 2022 Expedition today for my wife with the help of this incredible man! I have bought many trucks over the years through Brooksye. He’s one of the only reasons I keep coming back to Brandon Ford. T of this incredible man! I have bought many trucks over the years through Brooksye. He’s one of the only reasons I keep coming back to Brandon Ford. Thank you for always taking care of me, brother!! I truly appreciate it! More

Report | Print

Market Value mark ups are one of the most unethical business practices. It’s not the way you conduct business. Very disappointed in the lack of integrity from Brooksye Hall who represents Brandon Ford. business practices. It’s not the way you conduct business. Very disappointed in the lack of integrity from Brooksye Hall who represents Brandon Ford. More

Report | Print

it is pretty sad that the largest ford dealership in the country will not work on a ford expedition, the first reason the vehicle has never been serviced there and the second reason it is over 10 years old, country will not work on a ford expedition, the first reason the vehicle has never been serviced there and the second reason it is over 10 years old, brandon ford just lost a dedicated customer More

Report | Print

My family was there looking for a new truck. We had questions about some of the features. While we were standing out front we asked this man who said he was the general sales manager about how many dif questions about some of the features. While we were standing out front we asked this man who said he was the general sales manager about how many different trim levels. He was very arrogant and condescending and made some bizarre comparison about types of boaters and catching fish if you had a better boat with more features. This man is not good for business. Just this past weekend we switched dealerships and purchased a pre owned ford truck for our daughter. More

Report | Print

Devin Parham is a 10/10 recommendation! Best sales man ever !! So patient and understanding took us about 8 hours and he didn’t rush us. Make us feel any kind of way about questions and if he didn’t know ever !! So patient and understanding took us about 8 hours and he didn’t rush us. Make us feel any kind of way about questions and if he didn’t know he FOUND out ! Even when waiting for financing he came and checked on us multiple times ! Amazing customer skills, great people skills. If you need a new car or pre-owned certified Devin is the best person to ask for ! You will not be disappointed ! More

Report | Print

Fantastic 1st purchase experience with Brandon Ford. My Fantastic 1st purchase experience with Brandon Ford. My purchase was smooth and easy. I felt well represented. Great attention to detail for my spe Fantastic 1st purchase experience with Brandon Ford. My purchase was smooth and easy. I felt well represented. Great attention to detail for my specific needs were met and exceeded. I am 100% satisfied. More

Report | Print

We had a very good experience at brandon ford. No pressure what so ever. Our salesman was the best..He is a hard worker at getting the job done. pressure what so ever. Our salesman was the best..He is a hard worker at getting the job done. More

Report | Print

I purchased my first car here "certified pre-owned" which later turned out was known by Ford at the time of purchase to have major transmission issues. Contacted Brandon Ford PURELY to express my experience later turned out was known by Ford at the time of purchase to have major transmission issues. Contacted Brandon Ford PURELY to express my experience there and was contacted by a manager promising a discount, ultimately to be let down again as it was only viewed as an opportunity to make more money. I was told "we sell them for what we buy them for" as if that's how businesses profit. Keep in mind I did NOT request any discounts they were offered. It seems like they will say what they need to get the deal done NOT do what's right by the consumer. During this whole process I was treated In a condescending manner by staff at Brandon Ford, like I had no right to hold them accountable for their statements after I sign the paperwork. The best part was what I assume is the finance manager making a snide " how did WE waste HIS time" ..... EXTREMELY unprofessional. I can only expect that from someone who insinuated I had no money to put down before asking after I already informed the sales manager I might be inclined to put a down payment if the deal was right. All around I wish I could give 0 stars for BOTH of my experiences. More

Report | Print

Had the pleasure of dealing with Mr David Scott. He was not only very friendly but made the purchase of my F150 a great experience! not only very friendly but made the purchase of my F150 a great experience! More

Report | Print