Brandon Ford

Not sure what to make of Brandon Ford. Bought several vehicles from them over the years and still have 3 of them. Serviced them regularly and had no issues. I was very happy with the quali Bought several vehicles from them over the years and still have 3 of them. Serviced them regularly and had no issues. I was very happy with the quality of service I received for the last 8-10 years. Brought in my 2011 ranger for a trans oil change and after an hour in the waiting room, I was informed they didn't have the correct fluid, so come back next week and we will perform the service. Came back, spent another hour in the waiting room, and was informed they didn't have the filter. This started to sound kinda lame so I left and took the truck to Sarasota Ford a few days later. Didn't have an appointment, but they took me in rather quickly. Done in an hour and a half or so. I am so disappointed in Brandon Ford. They were my go to dealership for service. I have a fist full of service receipts representing thousands of dollars spent and I felt cheated. Guess that's the way it is today. I need a new Edge, and I will probably go to Sarasota when I'm ready to pull the trigger. More

Tried to purchase a vehicle, ran into a couple people at the desk (Bernard and Otis). These two characters were either tricksters or inept imo. Too bad, beautiful dealership, bad management. Make the drive the desk (Bernard and Otis). These two characters were either tricksters or inept imo. Too bad, beautiful dealership, bad management. Make the drive to another Ford dealership. There are 10 within 45 minutes. More

I am updating my review of Brandon Ford. (I kept my original review below). Within a couple hours after I posted my original review, sales manager Zoran Krekic called me. He wanted to main (I kept my original review below). Within a couple hours after I posted my original review, sales manager Zoran Krekic called me. He wanted to maintain a positive customer relationship with me, and he said he would be overnighting me a check for the dealer fees I was disputing. I was impressed by his quick response, his positive attitude, and his flexibility. That's a sign of a good manager and a dealership that cares about its customers. Unlike manager Brooksye Hall, who told me everyone has to pay those fees (including his own family members), and who was more than willing to let me walk away from the Maverick I ordered from Ford. If not for Brooksye, I would rate Brandon Ford 5 stars. __________________________________________________________ (Original Review) Car dealerships have a reputation for "hiding" markups on vehicles. KBB defines dealer markup as "profit and a selling price the dealership assigns that is above and beyond the carmaker's MSRP". That's a simple concept. Markups can be obvious like "Dealer Markup" or "Adjusted Market Value". Markups can be less clear such as "Predelivery Service Fees". I ordered a 2023 Maverick from Ford. As we all know, this has to be done through a dealership. I was contacted by Jim Gordon of Brandon Ford. I asked him if there will be any markup over MSRP on my order. He stated in an email that there are no dealer markups on orders from Ford. After 10 months of waiting, my Maverick finally arrived at Brandon Ford. While reviewing the numbers with salesperson Ricardo Liburd, I see "Predelivery Service Fees" of more than $1,300 on the contract. I showed him the email from Jim Gordon stating there are no markups. After discussing with him and sales manager Brooksye Hall, I decided I would purchase the Maverick at the marked up price and handle it after the sale. I am in the process of filing a small claims case against Brandon Ford. ** In my lawsuit, I am not arguing about the ridiculous fees. I am arguing that a representative of Brandon Ford stated that I will pay MSRP without any markups. However, other consumes should be aware that just because it is pre-printed on a contract does NOT mean a fee cannot be removed. Autolist.com says "Predelivery Service Fees" are for preparing a vehicle for leaving the lot - checking the tires and fluids, fueling the car, removing the shipping stickers and protective coverings, and giving the vehicle a quick wash. Does it really cost $1,295 to do that work? Why does Brandon Ford charge a fee for Title/Registration plus ANOTHER fee for "Electronic Registration Filing" plus ANOTHER fee for "Title and Documentary Handling"? More

Brandon ford has always taken care of me and my fleet. Work or personal, they have it all. Work or personal, they have it all. More

If I'm going to spend over $70K each for 5 vehicles, I expect a call back - something. Nothing! Nita Diaz - Business Development Manager..... unorganized, lazy, forgetful - doesn't care? All of the expect a call back - something. Nothing! Nita Diaz - Business Development Manager..... unorganized, lazy, forgetful - doesn't care? All of the above perhaps. I purchased my new fleet of F-350's from another dealership. They were great. There is nothing worse than dealing with incompetent people who promise they will get back to you and then nothing happens. I see other reviews on here about her doing the same thing. More

Not only did I have the sales person lie to me but the manager of new car sales . You have been warned do not go here. I've been purchasing new F1 50s since 1977 every two years. Between cars trucks and m manager of new car sales . You have been warned do not go here. I've been purchasing new F1 50s since 1977 every two years. Between cars trucks and motorcycles I've purchased probably one a year since then and this is by far the most dishonest place I have ever been. More