Boris Loncaric
Boris Loncaric at Town East Ford

Boris Loncaric

Business Manager

Town East Ford

18411 Lyndon B Johnson Fwy
Mesquite, TX 75150

Contact Me
4.9
152 Reviews

Dealership Experience

9 yrs, 4 mos

Industry Experience

13 yrs, 11 mos

Languages Spoken

Croatian Croatian

English English

4.9

152 Reviews

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152 Reviews of Boris Loncaric

October 12, 2026

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Employee Rating

Shout out to Farley, Lance and Dallas for making it happen!! We bought our last couple vehicles at Town East Ford and had very good experiences. Working with salesman Farley Lutian throughout the years More

by Darobo159
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Oct 14, 2026

Town East Ford responded

Thank you for sharing this wonderful feedback! It is great to hear that Farley, Lance, and Dallas each played a part in making your experience a positive one. Knowing that Farley has been a consistent and trusted part of your vehicle buying journey over the years means a lot, and it sounds like the finance team really took the time to understand what worked best for you. We are glad to be your go-to, and we look forward to being there for your next purchase as well.

September 26, 2026

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Farle Lutian, Boris Loncaric, Lance Smith, Jacob Randolph and of course Kurt Jones did an excellent job getting me into a 2026 Ford Bronco Heritage after my car accident. Thank you so much 🙏 More

by Kat
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Sep 28, 2026

Town East Ford responded

We are honored to hear about your experience, Kat! It sounds like Farle, Boris, Lance, Jacob, and Kurt all came together to make what could have been a stressful situation a lot smoother for you. Getting into a 2026 Ford Bronco Heritage after going through a car accident is quite a bright spot, and we are glad our team was able to help make that happen. Thank you for taking the time to share this and for the kind words for everyone involved!

September 20, 2026

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Farle was extremely knowledgeable, articulate, caring and willing to listen to about my situation, considered my limitations, as well as my ability to meet the requirements of the possibility of getting a ca More

by cmawsdn
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Purchase Time
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Recommend Dealer
Yes

Other Employees Tagged: Farle Lutian , Wade, Jeffery and another on 9/19/27 (young man I can’t remember his name)

Sep 21, 2026

Town East Ford responded

We are delighted to read about the experience you had with our team. Farle, Wade, Jeff, and the technician who assisted you all went above and beyond to make sure you felt heard, cared for, and taken care of every step of the way. It means a great deal to us to know that even when an unexpected issue came up shortly after your purchase, our team responded quickly and made things right without missing a beat. That kind of follow-through is exactly what we strive for. Thank you, Cynthia, for taking the time to share such a detailed and heartfelt account of your experience. We will be sure to pass your kind words along to everyone involved.

August 12, 2026

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Great customer service. Highly recommend doing business with! Very easy to work with! Great communication. More

by Chris.Schlinke
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Wylie Nelson

Aug 19, 2026

Town East Ford responded

We are thrilled to hear about your experience with us, Chris! Great communication and an easy process are things we work hard to provide, so it means a lot to know that came through during your visit. We appreciate the recommendation and look forward to working with you again in the future.

July 25, 2026

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Farley, Jacob, Boris are the Best! !! They go above and beyond to meet are needs!!! More

by Tex_red29
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Recommend Dealer
Yes

Other Employees Tagged: Farle Lutian, Jacob T Randolph

Jul 28, 2026

Town East Ford responded

Thank you! We're thrilled to hear that our team went above and beyond for you. We'll be sure to pass along your kind words to them. We look forward to serving you again!

July 04, 2026

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Quick efficient. What he told us on phone was the same when we got to dealership! Very pleasant to purchase our new Bronco!!! More

by rmccor3688
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Quinn Kelly

Jul 08, 2026

Town East Ford responded

Thank you so much for sharing this wonderful feedback! There is something truly special about a buying experience that is consistent from the first phone call all the way through to signing the paperwork, and we are glad that was exactly what you found. Congratulations on your new Bronco, and we hope every drive brings you joy. We look forward to being here for you whenever you need us!

June 10, 2026

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Town East Ford employees were very cordial, very efficient and, overall, very helpful, I would recommend this dealership. More

by samsexton.1
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Anuj Singh, Wylie Nelson

Jun 11, 2026

Town East Ford responded

Your recommendation means the world to us, and we're delighted that our employees were able to provide you with the exceptional service you deserved. We strive to create genuine connections with every customer, and it's incredibly rewarding to know that our commitment to excellence made a positive impression on your visit to Town East Ford.

April 28, 2026

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Great dealership to work with. Lee was our salesman and he did a great job! More

by rcwisme
Sales Price Transparency
Trade-in Experience
Purchase Time
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Recommend Dealer
Yes

Other Employees Tagged: Lee Gurrola

Apr 29, 2026

Town East Ford responded

We are honored to hear that you had such a positive experience working with our team. It's wonderful to know that our team provided the quality service you were looking for. Your salesman clearly made a strong impression with his excellent assistance throughout your visit. We truly appreciate you taking the time to share your experience, as feedback like yours motivates our entire team to continue delivering outstanding service to every customer who walks through our doors.

April 27, 2026

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Farle and Boris were the best. Great team helping me get into a new truck. More

by cbell
Sales Price Transparency
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Recommend Dealer
Yes

Other Employees Tagged: Farle Lutian

Apr 28, 2026

Town East Ford responded

We are ecstatic to hear about your wonderful experience with our team! It sounds like you had excellent support throughout the process of finding your new truck. Having knowledgeable staff members who work together effectively makes all the difference in ensuring customers feel confident about their vehicle purchase. We truly appreciate you taking the time to share your positive feedback about the outstanding service you received at Town East Ford. Your experience reflects exactly what we strive to provide every customer who visits us.

April 27, 2026

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Town East Ford is always my place of choice when buying or servicing my vehicles. Farle and his staff are professional and courteous when dealing with my needs for a new car, or just helping keep my others More

by Ed G.
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Farle Lutian

Apr 28, 2026

Town East Ford responded

We are absolutely thrilled to hear about your wonderful experience with our team! Your loyalty as a customer for ten years means everything to us, and we're honored that Town East Ford continues to be your trusted choice for both vehicle purchases and service needs. It's fantastic to know that our staff consistently provides the professional and courteous treatment you deserve, whether you're looking for a new car or keeping your current vehicles running smoothly. Your recognition of our commitment to maintaining reliable and safe transportation for you is deeply appreciated. Thank you for taking the time to share your positive feedback - customers like you inspire us to maintain our high standards every day!

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