Boris Loncaric
Boris Loncaric at Town East Ford

Boris Loncaric

Business Manager

Town East Ford

18411 Lyndon B Johnson Fwy
Mesquite, TX 75150

Contact Me
4.8
142 Reviews

Dealership Experience

8 yrs, 10 mos

Industry Experience

13 yrs, 5 mos

Languages Spoken

Croatian Croatian

English English

4.8

142 Reviews

Write a Review

142 Reviews of Boris Loncaric

March 19, 2026

Dealership Rating
Employee Rating

I had a great experience with Juan Ortega and the entire car buying experience at Town East Ford. I'm not one to write reviews, but I felt compelled to thank them and let others know how well the experience More

by dharp495
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Jacob T Randolph, Juan Ortega

Apr 21, 2026

Town East Ford responded

Thank you for taking the time to share this experience. We’re glad the process felt smooth and positive from start to finish, and our team is always focused on working together to create an experience that earns long-term trust. We truly appreciate the opportunity to assist and are grateful for the confidence you’ve placed in us.

January 05, 2026

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Wylie was great, he was really nice and straight forward. Lance and Gerald were great too. Thank you guys for getting me into my new truck. They made sure I was satisfied and made sure I was OK with everythi More

by SSrz
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Jan 07, 2026

Town East Ford responded

Thank you for your wonderful feedback about your experience with our team. We're delighted to hear that our staff provided you with excellent, straightforward service throughout your truck purchase. It's wonderful to know that you felt well taken care of during every step of the process, including the financing portion. Your satisfaction means everything to us at Town East Ford, and we truly appreciate you taking the time to share your positive experience. We're thrilled you're happy with your new truck!

December 20, 2025

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I called Farley about buying a truck. When I arrived he was waiting on me. I've bought a lot of cars in my life and I've never been treated so welcome. He work very hard to make sure I wa More

by terrygroberson
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Farle Lutian, Ozzy Ortiz

Dec 29, 2025

Town East Ford responded

Thank you for your wonderful feedback about your truck purchase experience. We're thrilled to hear that you felt so welcomed from the moment you arrived and that our team worked diligently to ensure your complete satisfaction with every aspect of your new vehicle. Your kind words about the exceptional service you received truly mean the world to us. We appreciate you taking the time to share your positive experience and for recommending Town East Ford to others. We're honored that despite purchasing many vehicles throughout your life, this experience stood out as something special. Thank you for choosing us for your automotive needs.

December 12, 2025

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Everyone was very welcoming . Very attentive to the customers. Made sure to answer any questions you may have and also get the best option for you. More

by wmarquez0408
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Dec 18, 2025

Town East Ford responded

Thank you immensely for taking the time to share your wonderful experience. We are delighted to hear that our team created such a welcoming environment for you. Your feedback about our staff being attentive and thorough in addressing your questions while finding the best solution for your needs truly means a lot to us. We strive to provide this level of care and attention to every customer, and it's incredibly rewarding to know we achieved that goal during your visit. Your kind words motivate us to continue delivering exceptional service.

November 21, 2025

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There are not enough words to say how thankful I am for these guys! They were quick and so helpful. I felt like they were in my corner and wanted what was best for me as a buyer. Felt like family. More

by kourtney.flores
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Farle Lutian, Cody Franklin

Dec 03, 2025

Town East Ford responded

Thank you so much for your wonderful feedback! We're thrilled that our team made you feel supported and like family throughout your buying process. Your appreciation for our quick and helpful service means the world to us. We strive to make every customer feel valued, and it's great to know we succeeded with you!

November 08, 2025

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Farle was awesome to work with! Made it a super easy process for me which is hard to find sometimes. I would definitely recommend working with him and Towneast Ford! Nothing but gre More

by Connerpennington
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Trade-in Experience
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Recommend Dealer
Yes

Other Employees Tagged: Farle Lutian

Nov 14, 2025

Town East Ford responded

Thank you for taking the time to share your wonderful experience with us! We are thrilled to hear that your process was made so easy and straightforward. It brings us great joy to know that you received exceptional service and found everything to be seamless. Your recommendation means the world to us, and we truly appreciate your kind words about the outstanding service you received. We are delighted that we exceeded your expectations and made such a positive impression during your visit.

October 15, 2025

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Not sure if Bertha or dealer but beware they’ll add hidden add ons that’ll cost you because they can’t be taken off all they can give you is a simple “sorry” More

by Gabriel.mondragon
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
No

Other Employees Tagged: Bertha Hernandez

Oct 20, 2025

Town East Ford responded

We are sorry to hear that you feel this way about your vehicle purchase and we understand your frustration. Your feedback is invaluable to us as we work to ensure transparency in our pricing and sales process. We would appreciate the opportunity to discuss your experience further and address your concerns directly. Please contact Lance Smith at jsmith02@vtaig.com so we can work together to find a resolution.

September 12, 2025

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Employee Rating

Been buying cars at town east for for 15 years and Farle is by far the best. This is the 16th vehicle my family has bought from him and the 5th one I have personally bought from him and I wouldn’t buy a car More

by Landrygray
Sales Price Transparency
Trade-in Experience
Purchase Time
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Recommend Dealer
Yes

Other Employees Tagged: Farle Lutian

September 11, 2025

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Quick and easy negotiation from beginning to end. Highly recommend Town East Ford when it comes to buying a used or new vehicle. More

by Jason Granger
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Bertha Hernandez, Rafael Morales , Hannah Tucker

Oct 01, 2025

Town East Ford responded

We are delighted to hear that you had such a positive experience with our team member. It sounds like you received excellent assistance and felt well taken care of during your visit. Your kind words about the great job our team did truly mean a lot to us. We appreciate you taking the time to share your feedback and look forward to welcoming you back to Town East Ford in the future.

August 15, 2025

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Farle Boris, Mr Spillman and Mr Lance Smith help me get into my new Mach E. Thank you Town East Ford More

by baron_haggerty
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Farle Lutian, Lance Smith

Aug 26, 2025

Town East Ford responded

We are pleased to hear about your positive experience with our team in getting you into your new Mach E. It sounds like our staff members provided you with excellent assistance throughout the process. We truly appreciate you taking the time to share your feedback about your experience with us. Your satisfaction with the service you received means a great deal to us, and we are grateful for customers like you who trust us with their automotive needs.

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