Not such a straight deal - Oviedo Buyer
I was seriously considering purchasing a vehicle there. I did the test drive, they agreed to a good value on my trade, but then I saw the buyer's order. Somehow, there was a $995 "Vehicle Appearance" fee or something like that on the order. I was a bit thrown off by this. I spent a lot of time researching the vehicle online and I even made sure to read the fine print for those additional fees they like to add on. In Starling's case, that's a $799 dealer document fee and an electronic fee of $99. Of course, TTT is also extra.
I could swallow the dealer fee, which seems pretty standard in this area....the electronic fee seems a bit gutsy to me...but the $995 "Vehicle Appearance" fee was just too much.
When I saw the buyer's order and saw that $995 "Vehicle Appearance" fee, I asked about it. I was told that they do this to all vehicles. The salesman said it includes tinted windows for the front two doors, pin-striping, and nitrogen in the tires. Tinted windows certainly has value to me, but I have used a local guy for all my vehicles and the price is usually around $100 and I get to choose the darkness of the tint. While there is some real value here, it’s not $995 worth and I didn't see this fee until we sat down to talk numbers. .
If this fee were clearly disclosed online, I could have evaluated the deal and included that in my decision making before I drove 45 minutes to the dealership. I chose to walk away without additional negotiation.
I’ll say that they had a very aggressive price on the vehicle I was trying to buy and they had a good selection of vehicles.
They said they do this to all their vehicles. To me, it seems like another way for the dealer to add on dealer fees. In Starling's case, there's already $900 in document/processing fees, which is a bit steep. The additional $995 is very low value for the customer and in my opinion, is designed to allow them to advertise a deeper discount than the competition. Shop for the lowest out the door price and confirm all additional charges with any dealer before driving in to cut a deal.
Read More