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Sunrise Ford

Fort Pierce, FL

Overview
Employees
Reviews
Vehicles
4.2
1,160 Reviews
Welcome To The Sunrise Ford Sunrise Ford is proud to be a premier destination for Ford’s in the Sunshine State, happily serving thousands of customers since 1932 when a V8 Ford sold for roughly $400! Sunrise Ford is one of the longest-standing dealers in Florida and has grown immensely ever since its humble beginnings at the foot of the Citrus Overpass in downtown Fort Pierce. For almost a century, Sunrise Ford has grown to become an integral part of the Fort Pierce community and wishes to continue doing so in the future! Having started on the shoulders of 14 employees who worked out of a small building in downtown Fort Pierce — Sunrise Ford has grown into one of the largest dealerships on Florida’s Treasure Coast, with more than 80 employees! The dealership, conveniently located on 16 acres between Fort Pierce and Port St. Lucie, includes a spacious main facility with high-tech service and body shop departments. A separate building houses our used truck department, the largest used pickup sales destination in the area. While many of our core values remain the same, one thing has not, Sunrise Ford has consistently ranked as one of the highest volume and highest customer satisfaction dealerships in Florida! When Sunrise Ford opened its doors, Fort Pierce was a sleepy fishing and cattle town. World War II brought hundreds of Navy men to the area, who trained on Hutchinson Island to become combat divers, known as the Frogmen. Many of those veterans returned to the Treasure Coast to raise their families. Several remember that Sunrise Ford had the only tow truck in town and often rescued Navy vehicles stuck in the sandy dunes. After the war, the area flourished with a strong economy based on agriculture, tourism, and real estate development. Sunrise Ford grew with the community and built one of the first “green” dealerships in the state with solar panels, high-impact glass, and recycled materials. Its Internet Department attracts customers from several nearby counties due to its professional Ford-certified sales representatives and its huge inventory of cars and trucks. “If you don’t see what you want on our website, chances are our staff can locate it within 24 hours.” Sunrise Ford has also been fortunate to have a long-tenured staff that excels in both sales and service! We welcome all visitors from our beautiful Sunshine State and Treasure Coast, as well as those from out of the state!
Contact Dealership

5435 US-1

Fort Pierce, FL

34982

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Top Reviewed Employees

Rebecca Lassiter at Sunrise Ford

Rebecca Lassiter

Customer Service Coordinator
4.5
This rating includes all reviews, with more weight given to recent reviews.
View 163 Reviews
Michael Knight at Sunrise Ford

Michael Knight

Service Advisor
4.5
This rating includes all reviews, with more weight given to recent reviews.
View 179 Reviews
Bill Hughes at Sunrise Ford

Bill Hughes

Sales & Leasing Consultant
4.5
This rating includes all reviews, with more weight given to recent reviews.
View 48 Reviews
Craig Wolf at Sunrise Ford

Craig Wolf

Parts Director
4.3
This rating includes all reviews, with more weight given to recent reviews.
View 32 Reviews
More Employees

Latest Reviews

January 14, 2025

Mr. Brown had exemplary communication; prompt updates, calls and texts and they finished in a timely manner. More
by Meg.grover Verified Customer

Employees Worked With

Mr. David Brown

January 14, 2025

Gentleman who took care of me was courteous and answered my questions and I was completely satisfied. More
by TMISTAKE1 Verified Customer

Employees Worked With

Trevor Hammond

January 14, 2025

Everyone was very friendly. I pulled in to get my truck serviced there they were right on it. More
by connielittlejohn Verified Customer

Employees Worked With

Trevor Hammond
More Reviews

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Photos & Amenities

  • After Hours Drop-Off
  • Cable TV
  • Customer Lounge Area
  • Drive-In Service
  • Express Service
  • Free WiFi
  • Instant Financing
  • Authorized Parts Store
  • Pet Friendly
  • Shuttle Service
  • Television
  • Vending Machines