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Toyota of Brookfield
Brookfield, WI
2,739 Reviews
Toyota of Brookfield is proud to be a part of the Ed Napleton Automotive Group - a growing organization with more than 74 franchises in seven states. Ed Napleton is a third-generation auto dealer. He began his career as a kid sweeping the floors at the dealership owned by his father and grandfather. He moved up the ranks serving as a service technician, salesperson, finance manager, and eventually as a general manager. At just 23 years of age, Ed became the youngest car dealer in the United States when he was awarded a Pontiac dealership in Blue Island, Illinois.
Toyota of Brookfield proudly supports our local community through charitable donations. We have a spectacular selection of new Toyota cars, including the most popular Toyota models like the Toyota Corolla, Toyota Camry, Toyota Highlander, and Toyota RAV4. Our inventory manager can help you find you anything we may not have in stock. We thoroughly inspect all of our used cars before putting them on the lot and even offer an option on our website for you to message the technician that performed the safety inspection with any questions you might have about the vehicle.
Toyota of Brookfield has a large service department with 50 service bays to get you in and out as quickly as possible, while not cutting any corners. We have the largest amount of Certified, Master Certified, and Master Diagnostic Technicians in the area. There is no problem we can't figure out. Our finance department is second to none. We work with a large variety of banks to give you the most options to get financing for the car of your dreams.
Employment at Toyota of Brookfield is like no other dealership. We really cultivate a certain way of dealing with our customers. We start our salespeople out with several months of training and assign them a mentor to help them get up to speed. When they do encounter a customer, they know what to do and how to get the answers to any questions they may not know. This creates an atmosphere where our customers can feel safe and not pressured to do anything they don't want to do. Because of the culture we have created here, we have many salespeople, managers, and technicians that have been with us for over 10 years, some over 30 years. That means, after you've had a great experience with us, and you're ready for your next car, you can come back to see the same great salesperson or technician you worked with the last time. On top of creating a culture built on taking care of our customers, we also live by the motto of "Do The Right Thing Always", so we will always do what is right for our customers to give them the best possible experience.
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This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 9:00 AM - 9:00 PM
Tuesday 9:00 AM - 9:00 PM
Wednesday 9:00 AM - 9:00 PM
Thursday 9:00 AM - 9:00 PM
Friday 9:00 AM - 9:00 PM
Saturday 9:00 AM - 5:00 PM
Sunday Closed
Service
Monday 7:00 AM - 7:00 PM
Tuesday 7:00 AM - 7:00 PM
Wednesday 7:00 AM - 7:00 PM
Thursday 7:00 AM - 7:00 PM
Friday 7:00 AM - 7:00 PM
Saturday 7:00 AM - 4:00 PM
Sunday Closed
Parts
Monday 7:00 AM - 7:00 PM
Tuesday 7:00 AM - 7:00 PM
Wednesday 7:00 AM - 7:00 PM
Thursday 7:00 AM - 7:00 PM
Friday 7:00 AM - 7:00 PM
Saturday Closed
Sunday Closed
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Showing 2,739 reviews
January 22, 2025
I recently purchased a new car from Toyota of Brookfield and I couldn't be more pleased with the experience! I have been car shopping for almost a year and was very set on a Toyota Highlander. Last week my and I couldn't be more pleased with the experience! I have been car shopping for almost a year and was very set on a Toyota Highlander. Last week my car needed go into the shop and a co-worker asked what kind of car I was looking for and pulled up a search on google. The 2021 Highlander I ultimately purchased was the first one listed on the search and had exactly what I was looking for. My experience starting with reaching out online to confirm the vehicle was truly available and at the dealership to being emailed a copy of the Carfax report then receiving a call from Kevin - (my sales person), to confirm that I had set up an appointment for later that evening to come for a test drive was extremely quick and professional. I arrived at the dealership, checked the Highlander over, test drove, and went through the finance process in less than 3 hours. This is was the 2nd best experience I have had with the purchase process (the first my daughter was the finance manager which meant I only went in to sign papers she did the rest before I arrived) I was dreading the car purchasing process and found reasons to not move quicker to make it happen but the staff at Brookfield Toyota made it so quick and easy. Kevin was very professional and not salesy trying to sell me things I had already said I wasn't interested in. He listened which is rare in many sales people. I will recommend Brookfield Toyota to anyone looking for a dealership. Thank you for a great experience! More
by Lisa
Employees Worked With
Kevin Rhiel
January 21, 2025
Kevin was a great sales person. Friendly and understanding without pressuring to purchase. Would do business with again. This was my 3rd used vehicle purchased from Toyota of Brookf Friendly and understanding without pressuring to purchase. Would do business with again. This was my 3rd used vehicle purchased from Toyota of Brookfield and most likely wouldn’t be my last. The price was very competitive and all the staff was friendly. More
by tomasquaegber
Employees Worked With
Kevin
January 20, 2025
Kevin was friendly, accommodating, honest, and made me feel at home and relaxed. He stayed late without any sort of complaint to make sure that all my needs got taken care of. If you are looking for som feel at home and relaxed. He stayed late without any sort of complaint to make sure that all my needs got taken care of. If you are looking for someone that will make you feel at ease and shoot it straight, Kevin is your guy ! Thanks again :)! More
by ajboeder13
Employees Worked With
Kevin Rhiel
January 20, 2025
Very friendly staff, clean, great snacks available while you wait! Enjoyed the process of buying my first car! you wait! Enjoyed the process of buying my first car! More
by Megan.cull
January 19, 2025
Be aware of BROOKIELD WI TOYOTA and their extremely poor sales practices. They push completely unnecessary add-ons, extremely low trade allowance/negotiation, along with overall disrespectful treatment of sales practices. They push completely unnecessary add-ons, extremely low trade allowance/negotiation, along with overall disrespectful treatment of customers. My father, who has been retired for several years, shopped for a vehicle at BROOKFIELD TOYOTA in January 2025. After spending 5+ hours in the dealership as a cash + trade buyer, a reasonable deal was finally struck after initial negotiation consisted of what any reasonable person would view as corrupt. Sales team had initially manipulated what would have been fair/accurate online trade values with erroneous and incorrect adjustments. Bottom line – BROOKFIELD TOYOTA sales team intended to completely take advantage of my father. Seems likely that screwing over customers is part of their culture, therefore do yourself a favor by visiting an alternate TOYOTA dealer in the area. More
by anderson622
Employees Worked With
Multiple
January 14, 2025
Zach and the folks at Toyota of Brookfield have always provided excellent service. Great communication, professional, and reliable. Very satisfied. provided excellent service. Great communication, professional, and reliable. Very satisfied. More
by Dale
Employees Worked With
January 13, 2025
The dealership, the technicians, and the customer service team do a great job! Thank you to Coley Kuntz for the quick communication and easy transactions that day. She took care of everything and my car was team do a great job! Thank you to Coley Kuntz for the quick communication and easy transactions that day. She took care of everything and my car was done with its service fairly quickly. Thank you! From, Teri More
by Toyota Prius Teri
Employees Worked With
Coley Kuntz
January 08, 2025
had a great experience with Zach S. He was very friendly, professional, and answered all of my questions. Was very happy with the timeliness of the job and a cost that was in my budget He was very friendly, professional, and answered all of my questions. Was very happy with the timeliness of the job and a cost that was in my budget. Definitely will return! More
by 18496macker
Employees Worked With
