Tony Serra Ford

I had purchased two Honda Civics within the last month from Serra Honda. I decided I wanted to look at a F150 from Serra Ford. I went to Serra Honda and ask my salesman Eddie if he could show me an F150 from Serra Honda. I decided I wanted to look at a F150 from Serra Ford. I went to Serra Honda and ask my salesman Eddie if he could show me an F150. He said yes. We walked next door and I found one I liked. Eddie and the Ford team was able to make a good deal for me. The manager at the Ford Dealership worked hard to make the deal happen. We arrived at the numbers I needed. I have purchased the truck and love it. Colton...a salesman from the Ford dealership who was not a part of the "deal" took the time after I purchased the F150 to set up Ford Pass. He took it upon himself to make sure I was good even though he didn't "profit" off my sale. That's great customer service in my book. My F150 has a home now for all of its service...Serra Ford. I live closer to another Ford Dealership but because of how Eddie from the Honda dealership treated me during my previous encounter with him I decided to go back to Sylacauga...glad I did. Will be referring any family member/friend to the Serra group in Sylacauga ! I am one happy customer with his dream retirement truck thanks to the Sylacauga Serra Group !!! More

I have bought our been involved with 2 new vehicles, leased 1 new vehicle, and purchased 2 used vehicles with Serra in Sylacauga. I have always been treated with respect and the negotiation process was leased 1 new vehicle, and purchased 2 used vehicles with Serra in Sylacauga. I have always been treated with respect and the negotiation process was done very professionally. Ice had 13 years experience in car sales and this dealership has what it takes to earn my business. Thanks More

The Team at Serra Ford were Great! They went over and beyond to get me in a great car. Thank you so much Jeff, Greg and Chad. I appreciate you guys so very much!! Have also used them in the past and high beyond to get me in a great car. Thank you so much Jeff, Greg and Chad. I appreciate you guys so very much!! Have also used them in the past and highly recommend this dealership! Tami S. More

Jeff Adams was wonderful. I highly recommend him for your any of automotive needs. He helpful and went above and beyond the average sales person. any of automotive needs. He helpful and went above and beyond the average sales person. More

Jeffrey Adams helped me get the truck I wanted. Customer service was great. it was a quick but smooth process. Would recommend to come check them out. service was great. it was a quick but smooth process. Would recommend to come check them out. More

Colton Craft helped us find exactly what we wanted. He wasn’t pushy and listened to our needs. I would highly recommend him if you’re looking for a new or used car in Central Alabama. It was definitely wo wasn’t pushy and listened to our needs. I would highly recommend him if you’re looking for a new or used car in Central Alabama. It was definitely worth the drive! More

Jeff Adams and the Tony Serra teamed worked with me to put me in a new Ford F-250. The experience was very positive with no pressure and friendly service. put me in a new Ford F-250. The experience was very positive with no pressure and friendly service. More

After calling around to other more local dealers to try and build a particular truck I was looking for I finally called Tony Serra Ford and spoke to Tim Craft, and boy am I glad I did. He was extremely cle and build a particular truck I was looking for I finally called Tony Serra Ford and spoke to Tim Craft, and boy am I glad I did. He was extremely clear in explaining the build process from start to finish and answered all of my questions. Negotiating price was quick, transparent, and resulted in a good price with little haggling. Tim and the Sales manager even went as far as to give me advice and guidance on how to effectively sell my car in a private sale vs trading in. I’m waiting on my truck now, so havent completed the process and thus am only giving it 4 stars, but up to this point it has been nothing short of excellent. More

Already knew what we wanted and Greg made it happen, was very pleased with everyone with Ford that we dealt with, we will be going back!! And send other there too.. Love our F150 especially the color Leadfo very pleased with everyone with Ford that we dealt with, we will be going back!! And send other there too.. Love our F150 especially the color Leadfoot !!! Smooth ride, very comfortable, lots of extras! Pleased with it all around. More

Purchased a 2021 F350 6.7 SRW Lariat from Colton, very patient with me driving different vehicles and taking my time as I am not impulsive nor influenced by high pressure sales. They certainly sensed tha patient with me driving different vehicles and taking my time as I am not impulsive nor influenced by high pressure sales. They certainly sensed that, and it was a pleasure working with all of the Sales Team throughout the process. I initially planned to order a new truck but they were able to work a deal on an in-stock unit. I would highly recommend these guys on your next purchase. Additionally, I needed to order a 5th wheel/GN hitch prep package, not on stock unit. I have bought from Ernie in Parts for several years and he is also great to work with! More