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Sunrise Ford

Fort Pierce, FL

4.2
1,254 Reviews
Welcome To The Sunrise Ford Sunrise Ford is proud to be a premier destination for Ford’s in the Sunshine State, happily serving thousands of customers since 1932 when a V8 Ford sold for roughly $400! Sunrise Ford is one of the longest-standing dealers in Florida and has grown immensely ever since its humble beginnings at the foot of the Citrus Overpass in downtown Fort Pierce. For almost a century, Sunrise Ford has grown to become an integral part of the Fort Pierce community and wishes to continue doing so in the future! Having started on the shoulders of 14 employees who worked out of a small building in downtown Fort Pierce — Sunrise Ford has grown into one of the largest dealerships on Florida’s Treasure Coast, with more than 80 employees! The dealership, conveniently located on 16 acres between Fort Pierce and Port St. Lucie, includes a spacious main facility with high-tech service and body shop departments. A separate building houses our used truck department, the largest used pickup sales destination in the area. While many of our core values remain the same, one thing has not, Sunrise Ford has consistently ranked as one of the highest volume and highest customer satisfaction dealerships in Florida! When Sunrise Ford opened its doors, Fort Pierce was a sleepy fishing and cattle town. World War II brought hundreds of Navy men to the area, who trained on Hutchinson Island to become combat divers, known as the Frogmen. Many of those veterans returned to the Treasure Coast to raise their families. Several remember that Sunrise Ford had the only tow truck in town and often rescued Navy vehicles stuck in the sandy dunes. After the war, the area flourished with a strong economy based on agriculture, tourism, and real estate development. Sunrise Ford grew with the community and built one of the first “green” dealerships in the state with solar panels, high-impact glass, and recycled materials. Its Internet Department attracts customers from several nearby counties due to its professional Ford-certified sales representatives and its huge inventory of cars and trucks. “If you don’t see what you want on our website, chances are our staff can locate it within 24 hours.” Sunrise Ford has also been fortunate to have a long-tenured staff that excels in both sales and service! We welcome all visitors from our beautiful Sunshine State and Treasure Coast, as well as those from out of the state!
Contact Dealership

5435 US-1

Fort Pierce, FL

34982

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Top Reviewed Employees

Bill Hughes at Sunrise Ford

Bill Hughes

Sales & Leasing Consultant
4.5
This rating includes all reviews, with more weight given to recent reviews.
Michael Knight at Sunrise Ford

Michael Knight

Service Advisor
4.4
This rating includes all reviews, with more weight given to recent reviews.
Rebecca Lassiter at Sunrise Ford

Rebecca Lassiter

Customer Service Coordinator
4.4
This rating includes all reviews, with more weight given to recent reviews.
Craig Wolf at Sunrise Ford

Craig Wolf

Parts Director
4.3
This rating includes all reviews, with more weight given to recent reviews.

Latest Reviews

March 03, 2025

I appreciated the mobile service very much. I did not have to miss any work to have the recall taken care of More
by FLAUSEJ Verified Customer

Employees Worked With

Not sure of the guys name

March 02, 2025

It was the fastest service I've ever had there in 19 years. The bill said that I might need coolant or something in the future but no one talk to me about it. More
by DEF3579

Employees Worked With

Trey???

March 02, 2025

Made my wife’s car run great again and advised of upcoming needed services. Able to drop off overnight and pick up upon completion. More
by jsasec Verified Customer

Employees Worked With

Jennifer Harvey

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Photos & Amenities

  • After Hours Drop-Off
  • Cable TV
  • Customer Lounge Area
  • Drive-In Service
  • Express Service
  • Free WiFi
  • Instant Financing
  • Authorized Parts Store
  • Pet Friendly
  • Shuttle Service
  • Television
  • Vending Machines