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Sunrise Ford

Fort Pierce, FL

Overview
Employees
Reviews
Vehicles
4.2
1,353 Reviews
Welcome To The Sunrise Ford Sunrise Ford is proud to be a premier destination for Ford’s in the Sunshine State, happily serving thousands of customers since 1932 when a V8 Ford sold for roughly $400! Sunrise Ford is one of the longest-standing dealers in Florida and has grown immensely ever since its humble beginnings at the foot of the Citrus Overpass in downtown Fort Pierce. For almost a century, Sunrise Ford has grown to become an integral part of the Fort Pierce community and wishes to continue doing so in the future! Having started on the shoulders of 14 employees who worked out of a small building in downtown Fort Pierce — Sunrise Ford has grown into one of the largest dealerships on Florida’s Treasure Coast, with more than 80 employees! The dealership, conveniently located on 16 acres between Fort Pierce and Port St. Lucie, includes a spacious main facility with high-tech service and body shop departments. A separate building houses our used truck department, the largest used pickup sales destination in the area. While many of our core values remain the same, one thing has not, Sunrise Ford has consistently ranked as one of the highest volume and highest customer satisfaction dealerships in Florida! When Sunrise Ford opened its doors, Fort Pierce was a sleepy fishing and cattle town. World War II brought hundreds of Navy men to the area, who trained on Hutchinson Island to become combat divers, known as the Frogmen. Many of those veterans returned to the Treasure Coast to raise their families. Several remember that Sunrise Ford had the only tow truck in town and often rescued Navy vehicles stuck in the sandy dunes. After the war, the area flourished with a strong economy based on agriculture, tourism, and real estate development. Sunrise Ford grew with the community and built one of the first “green” dealerships in the state with solar panels, high-impact glass, and recycled materials. Its Internet Department attracts customers from several nearby counties due to its professional Ford-certified sales representatives and its huge inventory of cars and trucks. “If you don’t see what you want on our website, chances are our staff can locate it within 24 hours.” Sunrise Ford has also been fortunate to have a long-tenured staff that excels in both sales and service! We welcome all visitors from our beautiful Sunshine State and Treasure Coast, as well as those from out of the state!
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5435 US-1

Fort Pierce, FL

34982

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Showing 1,353 reviews

April 04, 2024

Took 5 hours to do 3 basic services, oil change fuel filters and engine coolant change. I don’t think I’ll be coming back to this business. When time is money, I can’t afford to be waiting that long. More

by MARKAPPLER
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
No
Employees Worked With
Sarah and somebody else don’t remember his name.
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Apr 05, 2024 -

Sunrise Ford responded

Thank you for bringing this to our attention, Mark. We are always looking for ways to better our service, and your feedback is an invaluable part of that process. We have forwarded your comments to the General Manager of the dealership.

April 04, 2024

Your dealership was very clean and as soon as me and my husband arrived your staff directed us to the right department and everyone was very friendly More

by Yvonne Salado
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Stuart Weinstock
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Apr 05, 2024 -

Sunrise Ford responded

Thank you for your kind response! We always appreciate hearing positive feedback about your coordination with our team. Have a fantastic day!

April 04, 2024

Sara is alwas fantastic and very professional I recommend her to everyone I know. Thank you More

by buttonsm6
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Vernon Lloyd
5.0
This rating includes all reviews, with more weight given to recent reviews.
Jeff Cook
5.0
This rating includes all reviews, with more weight given to recent reviews.
Carol Lancaster
5.0
This rating includes all reviews, with more weight given to recent reviews.
Bill Hughes
5.0
This rating includes all reviews, with more weight given to recent reviews.
Shea Bryson
5.0
This rating includes all reviews, with more weight given to recent reviews.
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Apr 05, 2024 -

Sunrise Ford responded

Thank you! We always ensure that everyone in our organization has the same goal of providing the highest level of customer service possible. Have an awesome day!

April 04, 2024

Service and follow up with Michael was the kind of service that was days of the old…people who care and are professional! More

by Timdell
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Michael Knight
5.0
This rating includes all reviews, with more weight given to recent reviews.
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Apr 05, 2024 -

Sunrise Ford responded

Thank you for taking the time to share your experience with us! We are very happy to hear that the values we instill in our organization transfer directly to you. We look forward to seeing you again soon. All the best!

April 03, 2024

John always takes his time to explain and go above and beyond your normal service. More

by sway0901
Recommend Dealer
Yes
Employees Worked With
John service advisor
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Apr 04, 2024 -

Sunrise Ford responded

Awesome endorsement! Very happy to hear that the core values implemented by the team pay off for our family of customers. Enjoy the day.

April 02, 2024

Dealership is great I really had a great experience They took care of me and fixed my car thank you More

by cadeese
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
David
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Apr 04, 2024 -

Sunrise Ford responded

Thank you for your response! We always strive to make sure the experience with us is positive and efficient. We welcome your return in the future. Have a great day!

April 02, 2024

My cars coolant light came on and the service department at dealership fixed the problem. More

by Yvonne990
Recommend Dealer
Yes
Employees Worked With
David Brown
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Apr 04, 2024 -

Sunrise Ford responded

We sincerely appreciate the time you have taken to provide us with such a fabulous evaluation. We look forward to seeing you again soon!

April 01, 2024

She follows up and follows through Sara kept me in the loop and what the schedule timeframe. More

by RICHFORBES1881
Recommend Dealer
Yes
Employees Worked With
Sara
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Jul 03, 2024 -

Sunrise Ford responded

Thank you for your time and kind words! We appreciate your 5-star response and will be here for any needs you should have in the future. Have a wonderful day!

March 31, 2024

Not bad but I don't think staff was very friendly. Especially the checkout woman. No personality at all More

by london12261
Recommend Dealer
No
Employees Worked With
Shawn
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Apr 04, 2024 -

Sunrise Ford responded

"London12261" does not correspond to any customer in our database. In order for us to properly correct any issues you are experiencing, we must kindly request your full name, contact information, and the nature of any concerns by emailing us directly via social@sunrise-ford.com or respond directly to this message with the requested information. We hope to hear back from you soon.

March 31, 2024

Phenomenal service advisor! Wouldn't take my vehicle anywhere else! Everyone was polite and professional! Sara, Shawn and Mike Knight are assets to your company ! More

by saraelaine90
Recommend Dealer
Yes
Employees Worked With
Sara
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Apr 04, 2024 -

Sunrise Ford responded

Thank you for taking the time to share your experience with us! We are very happy to hear that the values we instill in our organization transfer directly to you. We look forward to seeing you again soon. All the best!

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