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Sunrise Ford
Fort Pierce, FL
1,321 Reviews
Welcome To The Sunrise Ford
Sunrise Ford is proud to be a premier destination for Ford’s in the Sunshine State, happily serving thousands of customers since 1932 when a V8 Ford sold for roughly $400! Sunrise Ford is one of the longest-standing dealers in Florida and has grown immensely ever since its humble beginnings at the foot of the Citrus Overpass in downtown Fort Pierce. For almost a century, Sunrise Ford has grown to become an integral part of the Fort Pierce community and wishes to continue doing so in the future! Having started on the shoulders of 14 employees who worked out of a small building in downtown Fort Pierce — Sunrise Ford has grown into one of the largest dealerships on Florida’s Treasure Coast, with more than 80 employees!
The dealership, conveniently located on 16 acres between Fort Pierce and Port St. Lucie, includes a spacious main facility with high-tech service and body shop departments. A separate building houses our used truck department, the largest used pickup sales destination in the area. While many of our core values remain the same, one thing has not, Sunrise Ford has consistently ranked as one of the highest volume and highest customer satisfaction dealerships in Florida!
When Sunrise Ford opened its doors, Fort Pierce was a sleepy fishing and cattle town. World War II brought hundreds of Navy men to the area, who trained on Hutchinson Island to become combat divers, known as the Frogmen. Many of those veterans returned to the Treasure Coast to raise their families. Several remember that Sunrise Ford had the only tow truck in town and often rescued Navy vehicles stuck in the sandy dunes.
After the war, the area flourished with a strong economy based on agriculture, tourism, and real estate development. Sunrise Ford grew with the community and built one of the first “green” dealerships in the state with solar panels, high-impact glass, and recycled materials. Its Internet Department attracts customers from several nearby counties due to its professional Ford-certified sales representatives and its huge inventory of cars and trucks. “If you don’t see what you want on our website, chances are our staff can locate it within 24 hours.”
Sunrise Ford has also been fortunate to have a long-tenured staff that excels in both sales and service! We welcome all visitors from our beautiful Sunshine State and Treasure Coast, as well as those from out of the state!
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This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 8:00 AM - 8:00 PM
Tuesday 8:00 AM - 8:00 PM
Wednesday 8:00 AM - 8:00 PM
Thursday 8:00 AM - 8:00 PM
Friday 8:00 AM - 8:00 PM
Saturday 9:00 AM - 7:00 PM
Sunday 11:00 AM - 5:00 AM
Service
Monday 7:30 AM - 6:00 PM
Tuesday 7:30 AM - 6:00 PM
Wednesday 7:30 AM - 6:00 PM
Thursday 7:30 AM - 6:00 PM
Friday 7:30 AM - 6:00 PM
Saturday 7:30 AM - 3:00 PM
Sunday Closed
Parts
Monday 7:30 AM - 6:00 PM
Tuesday 7:30 AM - 6:00 PM
Wednesday 7:30 AM - 6:00 PM
Thursday 7:30 AM - 6:00 PM
Friday 7:30 AM - 6:00 PM
Saturday 7:30 AM - 3:00 AM
Sunday Closed
By Type
Showing 1,321 reviews
April 06, 2024
Everyone at Sunrise Ford was very friendly, helpful, and professional! They followed up to make certain we had no problems with or questions about the vehicle. professional! They followed up to make certain we had no problems with or questions about the vehicle. More
by MFLANIGAN114
Verified CustomerEmployees Worked With
Bob Mattox -Sales. 5 stars
April 06, 2024
Excellent greeting by the service advisor. He kept me informed all the way through. Let me know that they couldn’t find the issue but they would try software update, which was good. Didn’t fix He kept me informed all the way through. Let me know that they couldn’t find the issue but they would try software update, which was good. Didn’t fix the problem so we’ll probably have to come back. But the service advisor was awesome. More
by repaggi
Employees Worked With
David Brown
April 05, 2024
Everyone at the dealership was friendly and professional. I got the car I wanted at a price that fits my budget. I got the car I wanted at a price that fits my budget. More
by BLAKEDODSON27
Employees Worked With
April 05, 2024
Michael did a great job getting my work truck in and out fast. Thanks for the great service. fast. Thanks for the great service. More
by dieselcustomwoodworks
Employees Worked With
April 04, 2024
Good Service center reception is excellent. It is the shop that is the problem. Clearing codes and not actually fixing the problem so you have to keep coming back again and again for the same i It is the shop that is the problem. Clearing codes and not actually fixing the problem so you have to keep coming back again and again for the same issue. More
by FWGALUS
April 04, 2024
Good service no games; customer lounge was very comfortable and had plenty of snacks and beverages comfortable and had plenty of snacks and beverages More
by Kosovobill2002
Employees Worked With
April 04, 2024
Took 5 hours to do 3 basic services, oil change fuel filters and engine coolant change. I don’t think I’ll be coming back to this business. When time is money, I can’t afford to be waiting that long. filters and engine coolant change. I don’t think I’ll be coming back to this business. When time is money, I can’t afford to be waiting that long. More
by MARKAPPLER
Employees Worked With
Sarah and somebody else don’t remember his name.
April 04, 2024
Your dealership was very clean and as soon as me and my husband arrived your staff directed us to the right department and everyone was very friendly husband arrived your staff directed us to the right department and everyone was very friendly More
by Yvonne Salado
Employees Worked With
Stuart Weinstock
