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Sunrise Ford
Fort Pierce, FL
1,321 Reviews
Welcome To The Sunrise Ford
Sunrise Ford is proud to be a premier destination for Ford’s in the Sunshine State, happily serving thousands of customers since 1932 when a V8 Ford sold for roughly $400! Sunrise Ford is one of the longest-standing dealers in Florida and has grown immensely ever since its humble beginnings at the foot of the Citrus Overpass in downtown Fort Pierce. For almost a century, Sunrise Ford has grown to become an integral part of the Fort Pierce community and wishes to continue doing so in the future! Having started on the shoulders of 14 employees who worked out of a small building in downtown Fort Pierce — Sunrise Ford has grown into one of the largest dealerships on Florida’s Treasure Coast, with more than 80 employees!
The dealership, conveniently located on 16 acres between Fort Pierce and Port St. Lucie, includes a spacious main facility with high-tech service and body shop departments. A separate building houses our used truck department, the largest used pickup sales destination in the area. While many of our core values remain the same, one thing has not, Sunrise Ford has consistently ranked as one of the highest volume and highest customer satisfaction dealerships in Florida!
When Sunrise Ford opened its doors, Fort Pierce was a sleepy fishing and cattle town. World War II brought hundreds of Navy men to the area, who trained on Hutchinson Island to become combat divers, known as the Frogmen. Many of those veterans returned to the Treasure Coast to raise their families. Several remember that Sunrise Ford had the only tow truck in town and often rescued Navy vehicles stuck in the sandy dunes.
After the war, the area flourished with a strong economy based on agriculture, tourism, and real estate development. Sunrise Ford grew with the community and built one of the first “green” dealerships in the state with solar panels, high-impact glass, and recycled materials. Its Internet Department attracts customers from several nearby counties due to its professional Ford-certified sales representatives and its huge inventory of cars and trucks. “If you don’t see what you want on our website, chances are our staff can locate it within 24 hours.”
Sunrise Ford has also been fortunate to have a long-tenured staff that excels in both sales and service! We welcome all visitors from our beautiful Sunshine State and Treasure Coast, as well as those from out of the state!
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This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 8:00 AM - 8:00 PM
Tuesday 8:00 AM - 8:00 PM
Wednesday 8:00 AM - 8:00 PM
Thursday 8:00 AM - 8:00 PM
Friday 8:00 AM - 8:00 PM
Saturday 9:00 AM - 7:00 PM
Sunday 11:00 AM - 5:00 AM
Service
Monday 7:30 AM - 6:00 PM
Tuesday 7:30 AM - 6:00 PM
Wednesday 7:30 AM - 6:00 PM
Thursday 7:30 AM - 6:00 PM
Friday 7:30 AM - 6:00 PM
Saturday 7:30 AM - 3:00 PM
Sunday Closed
Parts
Monday 7:30 AM - 6:00 PM
Tuesday 7:30 AM - 6:00 PM
Wednesday 7:30 AM - 6:00 PM
Thursday 7:30 AM - 6:00 PM
Friday 7:30 AM - 6:00 PM
Saturday 7:30 AM - 3:00 AM
Sunday Closed
By Type
Showing 1,321 reviews
Verified Customer
April 12, 2024
Very courteous and friendly she went out of her way to answer all of my questions. answer all of my questions. More
by SILVASTEVE69
Employees Worked With
April 12, 2024
I’ve written this twice and some how it will not forward! It was great service, Service manager Stewart does an outstanding job and takes very good care of me!! It was great service, Service manager Stewart does an outstanding job and takes very good care of me!! More
by COASTIECOP182
Employees Worked With
Stewart!!!!
April 11, 2024
We have used Sunrise with numerous vehicles and Chip goes above and beyond to ensure the job is well done. The only negative is the phone system and not being able to reach anyone by phone. above and beyond to ensure the job is well done. The only negative is the phone system and not being able to reach anyone by phone. More
by FLtammus
Employees Worked With
Chip
April 11, 2024
Had to reschedule because a loaner would not be available for the first day . Week later no call dropped off auto and no rental again. They did get me and pay for an Uber / but I still paid for the tip. Had for the first day . Week later no call dropped off auto and no rental again. They did get me and pay for an Uber / but I still paid for the tip. Had some finger prints and a little grease on the backside around tire molding More
by BILLHARRIS208
Employees Worked With
April 11, 2024
I have always been treated with courtesy and professionalism. Service has been great and appreciated. professionalism. Service has been great and appreciated. More
by bhahngreene
April 11, 2024
Excellent communication with my service. Good or bad, I was presented with the truth. Accommodations were provided to me when scheduled expectations couldn't be met. Thank you. Good or bad, I was presented with the truth. Accommodations were provided to me when scheduled expectations couldn't be met. Thank you. More
by adamsigler326
Employees Worked With
Charlie
April 10, 2024
I'm a long time customer and fan of Sunrise Ford but felt my latest experience was not 100 pct satisfying, therefore leaving me to seek different collision repair alternatives if I were to unfortunately have my latest experience was not 100 pct satisfying, therefore leaving me to seek different collision repair alternatives if I were to unfortunately have another automotive mishap. More
by itsariverathing@yahoo.com
Employees Worked With
SCOTT in collision repair dept.
April 10, 2024
The service manager kept me informed. I visited the sales department to check on possibly purchasing a new car. The salesperson, although very nice, did not seem too knowledgeable about t I visited the sales department to check on possibly purchasing a new car. The salesperson, although very nice, did not seem too knowledgeable about the differences in the Edge or Explorer packages. More
by dawn1.hurd
Employees Worked With
The two gals I interacted with in service and sales were not listed. I believe it was Sara in a service and Amber in Sales.
