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Sunrise Ford
Fort Pierce, FL
1,321 Reviews
Welcome To The Sunrise Ford
Sunrise Ford is proud to be a premier destination for Ford’s in the Sunshine State, happily serving thousands of customers since 1932 when a V8 Ford sold for roughly $400! Sunrise Ford is one of the longest-standing dealers in Florida and has grown immensely ever since its humble beginnings at the foot of the Citrus Overpass in downtown Fort Pierce. For almost a century, Sunrise Ford has grown to become an integral part of the Fort Pierce community and wishes to continue doing so in the future! Having started on the shoulders of 14 employees who worked out of a small building in downtown Fort Pierce — Sunrise Ford has grown into one of the largest dealerships on Florida’s Treasure Coast, with more than 80 employees!
The dealership, conveniently located on 16 acres between Fort Pierce and Port St. Lucie, includes a spacious main facility with high-tech service and body shop departments. A separate building houses our used truck department, the largest used pickup sales destination in the area. While many of our core values remain the same, one thing has not, Sunrise Ford has consistently ranked as one of the highest volume and highest customer satisfaction dealerships in Florida!
When Sunrise Ford opened its doors, Fort Pierce was a sleepy fishing and cattle town. World War II brought hundreds of Navy men to the area, who trained on Hutchinson Island to become combat divers, known as the Frogmen. Many of those veterans returned to the Treasure Coast to raise their families. Several remember that Sunrise Ford had the only tow truck in town and often rescued Navy vehicles stuck in the sandy dunes.
After the war, the area flourished with a strong economy based on agriculture, tourism, and real estate development. Sunrise Ford grew with the community and built one of the first “green” dealerships in the state with solar panels, high-impact glass, and recycled materials. Its Internet Department attracts customers from several nearby counties due to its professional Ford-certified sales representatives and its huge inventory of cars and trucks. “If you don’t see what you want on our website, chances are our staff can locate it within 24 hours.”
Sunrise Ford has also been fortunate to have a long-tenured staff that excels in both sales and service! We welcome all visitors from our beautiful Sunshine State and Treasure Coast, as well as those from out of the state!
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This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 8:00 AM - 8:00 PM
Tuesday 8:00 AM - 8:00 PM
Wednesday 8:00 AM - 8:00 PM
Thursday 8:00 AM - 8:00 PM
Friday 8:00 AM - 8:00 PM
Saturday 9:00 AM - 7:00 PM
Sunday 11:00 AM - 5:00 AM
Service
Monday 7:30 AM - 6:00 PM
Tuesday 7:30 AM - 6:00 PM
Wednesday 7:30 AM - 6:00 PM
Thursday 7:30 AM - 6:00 PM
Friday 7:30 AM - 6:00 PM
Saturday 7:30 AM - 3:00 PM
Sunday Closed
Parts
Monday 7:30 AM - 6:00 PM
Tuesday 7:30 AM - 6:00 PM
Wednesday 7:30 AM - 6:00 PM
Thursday 7:30 AM - 6:00 PM
Friday 7:30 AM - 6:00 PM
Saturday 7:30 AM - 3:00 AM
Sunday Closed
By Type
Showing 1,321 reviews
Verified Customer
April 16, 2024
I had a Tonneau cover and bug shield installed by Marcio at LineX which is adjacent and somehow partnered with the Service Center and they were great to deal with and I’m very happy with the product and ins at LineX which is adjacent and somehow partnered with the Service Center and they were great to deal with and I’m very happy with the product and installation. More
by Ken4est1
Employees Worked With
Marcio
April 16, 2024
John Wilson from Service has been a great support. I did not purchase a vehicle from there, but would Absolutely recommend him and their service group their customer service. I did not purchase a vehicle from there, but would Absolutely recommend him and their service group their customer service. More
by neigh.01-eater
Employees Worked With
Wilson, john
April 16, 2024
The ford has my car for a month they didn't fix it , they said that they don't know what the problem was and charged me 230 dollars for nothing. Beside that I had to pay a the tow company more the 200 dollar said that they don't know what the problem was and charged me 230 dollars for nothing. Beside that I had to pay a the tow company more the 200 dollars. More
by Manuel
Employees Worked With
April 16, 2024
When we got vehicle back they stated they saw no issue with the brake light in which there is moisture, the rear bumper is scuffed, and front parking sensor seal is popping out, and the turbo tube wasn’t with the brake light in which there is moisture, the rear bumper is scuffed, and front parking sensor seal is popping out, and the turbo tube wasn’t secured. Very unhappy with service. More
by JJOHNSTON07
Employees Worked With
Can’t recall
April 15, 2024
Terrible communication, I had my truck up there for 6 weeks I had to pick it up because no one could tell me anything, to the point that they couldn’t even charge me for the service because they did no d weeks I had to pick it up because no one could tell me anything, to the point that they couldn’t even charge me for the service because they did no diagnosis on the vehicle. More
by BRETT.KINEALY
Employees Worked With
Stewart
April 13, 2024
Well, I can’t tell you too much about the dealership but I can’t tell you the people in servicing or excellent Sean Sarah the whole crew there they’re wonderful people and I’m so glad I got a chance to come I can’t tell you the people in servicing or excellent Sean Sarah the whole crew there they’re wonderful people and I’m so glad I got a chance to come and use your guises service More
by Lucy
