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Sunrise Ford
Fort Pierce, FL
1,255 Reviews
Welcome To The Sunrise Ford
Sunrise Ford is proud to be a premier destination for Ford’s in the Sunshine State, happily serving thousands of customers since 1932 when a V8 Ford sold for roughly $400! Sunrise Ford is one of the longest-standing dealers in Florida and has grown immensely ever since its humble beginnings at the foot of the Citrus Overpass in downtown Fort Pierce. For almost a century, Sunrise Ford has grown to become an integral part of the Fort Pierce community and wishes to continue doing so in the future! Having started on the shoulders of 14 employees who worked out of a small building in downtown Fort Pierce — Sunrise Ford has grown into one of the largest dealerships on Florida’s Treasure Coast, with more than 80 employees!
The dealership, conveniently located on 16 acres between Fort Pierce and Port St. Lucie, includes a spacious main facility with high-tech service and body shop departments. A separate building houses our used truck department, the largest used pickup sales destination in the area. While many of our core values remain the same, one thing has not, Sunrise Ford has consistently ranked as one of the highest volume and highest customer satisfaction dealerships in Florida!
When Sunrise Ford opened its doors, Fort Pierce was a sleepy fishing and cattle town. World War II brought hundreds of Navy men to the area, who trained on Hutchinson Island to become combat divers, known as the Frogmen. Many of those veterans returned to the Treasure Coast to raise their families. Several remember that Sunrise Ford had the only tow truck in town and often rescued Navy vehicles stuck in the sandy dunes.
After the war, the area flourished with a strong economy based on agriculture, tourism, and real estate development. Sunrise Ford grew with the community and built one of the first “green” dealerships in the state with solar panels, high-impact glass, and recycled materials. Its Internet Department attracts customers from several nearby counties due to its professional Ford-certified sales representatives and its huge inventory of cars and trucks. “If you don’t see what you want on our website, chances are our staff can locate it within 24 hours.”
Sunrise Ford has also been fortunate to have a long-tenured staff that excels in both sales and service! We welcome all visitors from our beautiful Sunshine State and Treasure Coast, as well as those from out of the state!
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This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 8:00 AM - 8:00 PM
Tuesday 8:00 AM - 8:00 PM
Wednesday 8:00 AM - 8:00 PM
Thursday 8:00 AM - 8:00 PM
Friday 8:00 AM - 8:00 PM
Saturday 9:00 AM - 7:00 PM
Sunday 11:00 AM - 5:00 AM
Service
Monday 7:30 AM - 6:00 PM
Tuesday 7:30 AM - 6:00 PM
Wednesday 7:30 AM - 6:00 PM
Thursday 7:30 AM - 6:00 PM
Friday 7:30 AM - 6:00 PM
Saturday 7:30 AM - 3:00 PM
Sunday Closed
Parts
Monday 7:30 AM - 6:00 PM
Tuesday 7:30 AM - 6:00 PM
Wednesday 7:30 AM - 6:00 PM
Thursday 7:30 AM - 6:00 PM
Friday 7:30 AM - 6:00 PM
Saturday 7:30 AM - 3:00 AM
Sunday Closed
By Type
Showing 1,255 reviews
January 30, 2025
Body shop took month and a half on my expedition. Picked it up and door doesn’t close correctly and my drivers side front and back locks do not work. Still waiting on panel for the inside Picked it up and door doesn’t close correctly and my drivers side front and back locks do not work. Still waiting on panel for the inside More
by Crystal
Verified CustomerEmployees Worked With
Body shop
January 30, 2025
Sunrise Ford truly SUCKS! Amber dropped off my vehicle without a “pre check “ and left me with a nightmare Sunrise Ford is verbally “Trashed” every single chance I get. Faul Amber dropped off my vehicle without a “pre check “ and left me with a nightmare Sunrise Ford is verbally “Trashed” every single chance I get. Faulty headlamps/ AC cable disconnected and rubbing against rear fender/ air bubble in passenger side window! You suck More
by tboniberger
Employees Worked With
Amber
January 30, 2025
The Woman who handed out issues in the Service department was disrespectful & dismissive to our inquiring questions! was disrespectful & dismissive to our inquiring questions! More
by Andre
Employees Worked With
January 30, 2025
Dropped off my truck at 8 am for a quick recall reset on my transmission. They said it would be a few hours. At 4 pm I called them and they said my advocate went home early and they didn't know where my tru my transmission. They said it would be a few hours. At 4 pm I called them and they said my advocate went home early and they didn't know where my truck was. Another advocate would call me back. I called back at 5 because nobody called me. I was bounced around from auto message to auto message before I was disconnected. I drove up at about 5:30 to find out where my truck was. Nobody knew. After 10 minutes they said the found it. The mechanic never got to it. I was then asked if I wanted to leave it and they would do it in the am. I said no thanks just give me my truck. I was very disappointed, i will go to a different ford dealership to get the recall work done. More
by Melissasudac@gmail.com
Employees Worked With
The only persons name i remember was Christina my advocate who went home early.
January 30, 2025
My appointment was treated very professionally and courteously. I was informed about the time it would take for service and assisted with transportation to and from the dealer. I was informed about ad courteously. I was informed about the time it would take for service and assisted with transportation to and from the dealer. I was informed about additional repairs that could be done upon my approval. The entire service appointment was first class. More
by tlhreds
Employees Worked With
David Brown
January 30, 2025
I live in Vero Beach FL and refused to take my 2022 F350 to Millinax Ford in Vero Beach. I decided to go to your dealership Sinrise Ford for service and I was treated very special by Shawn Cooper. Very nice to Millinax Ford in Vero Beach. I decided to go to your dealership Sinrise Ford for service and I was treated very special by Shawn Cooper. Very nice guy. Because of how I was treated I would recommend Sunrise Ford to anyone. More
by whartonal
Employees Worked With
Shawn Cooper
January 28, 2025
Horrible experience from sales to service. Never again will I darken your doorway. Felt like I was getting ripped off every time I brought it there. Never again will I darken your doorway. Felt like I was getting ripped off every time I brought it there. More
by tntborrelli
Employees Worked With
Stuart in service.
