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Sunrise Ford
Fort Pierce, FL
1,026 Reviews
Welcome To The Sunrise Ford
Sunrise Ford is proud to be a premier destination for Ford’s in the Sunshine State, happily serving thousands of customers since 1932 when a V8 Ford sold for roughly $400! Sunrise Ford is one of the longest-standing dealers in Florida and has grown immensely ever since its humble beginnings at the foot of the Citrus Overpass in downtown Fort Pierce. For almost a century, Sunrise Ford has grown to become an integral part of the Fort Pierce community and wishes to continue doing so in the future! Having started on the shoulders of 14 employees who worked out of a small building in downtown Fort Pierce — Sunrise Ford has grown into one of the largest dealerships on Florida’s Treasure Coast, with more than 80 employees!
The dealership, conveniently located on 16 acres between Fort Pierce and Port St. Lucie, includes a spacious main facility with high-tech service and body shop departments. A separate building houses our used truck department, the largest used pickup sales destination in the area. While many of our core values remain the same, one thing has not, Sunrise Ford has consistently ranked as one of the highest volume and highest customer satisfaction dealerships in Florida!
When Sunrise Ford opened its doors, Fort Pierce was a sleepy fishing and cattle town. World War II brought hundreds of Navy men to the area, who trained on Hutchinson Island to become combat divers, known as the Frogmen. Many of those veterans returned to the Treasure Coast to raise their families. Several remember that Sunrise Ford had the only tow truck in town and often rescued Navy vehicles stuck in the sandy dunes.
After the war, the area flourished with a strong economy based on agriculture, tourism, and real estate development. Sunrise Ford grew with the community and built one of the first “green” dealerships in the state with solar panels, high-impact glass, and recycled materials. Its Internet Department attracts customers from several nearby counties due to its professional Ford-certified sales representatives and its huge inventory of cars and trucks. “If you don’t see what you want on our website, chances are our staff can locate it within 24 hours.”
Sunrise Ford has also been fortunate to have a long-tenured staff that excels in both sales and service! We welcome all visitors from our beautiful Sunshine State and Treasure Coast, as well as those from out of the state!
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This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 8:00 AM - 8:00 PM
Tuesday 8:00 AM - 8:00 PM
Wednesday 8:00 AM - 8:00 PM
Thursday 8:00 AM - 8:00 PM
Friday 8:00 AM - 8:00 PM
Saturday 9:00 AM - 7:00 PM
Sunday 11:00 AM - 5:00 AM
Service
Monday 7:30 AM - 6:00 PM
Tuesday 7:30 AM - 6:00 PM
Wednesday 7:30 AM - 6:00 PM
Thursday 7:30 AM - 6:00 PM
Friday 7:30 AM - 6:00 PM
Saturday 7:30 AM - 3:00 PM
Sunday Closed
Parts
Monday 7:30 AM - 6:00 PM
Tuesday 7:30 AM - 6:00 PM
Wednesday 7:30 AM - 6:00 PM
Thursday 7:30 AM - 6:00 PM
Friday 7:30 AM - 6:00 PM
Saturday 7:30 AM - 3:00 AM
Sunday Closed
By Type
Showing 1,026 reviews
October 20, 2024
Sebastian was very professional and easy to work with. Our car buying experience was so positive that we would come back to Sunrise Ford to purchase another car. Our car buying experience was so positive that we would come back to Sunrise Ford to purchase another car. More
by littlezeuss
Verified CustomerEmployees Worked With
Sebastian
October 19, 2024
The lack of communication at this dealership is a huge problem, apparently the turn around is awful as well with the employees, reaching out numerous times for help with no contact back is wild and then b problem, apparently the turn around is awful as well with the employees, reaching out numerous times for help with no contact back is wild and then bringing the vehicle in and not being updated for over 24 hours is not good service, the customer shouldn’t have to continuously reach out to get an answer. More
by TAYLORJAC22
Employees Worked With
William cumming, Steven neidhart
October 19, 2024
The team made my experience unique and enjoyable. They are very friendly, attentive, and available to help me make a choice that suits me better. They are very friendly, attentive, and available to help me make a choice that suits me better. More
by lauraeugene73
Employees Worked With
Marco, Olivia, Jeremiah
October 19, 2024
great service from. z line had.running boards installed on my chevy traverse lt several months ago z line had.running boards installed on my chevy traverse lt several months ago More
by truckertony40
Employees Worked With
October 19, 2024
Went to the collision center to get body work done after my car was backed into. Work was done in a timely manner, and it looked like it never happened, waiting on my insurance took the longest time. my car was backed into. Work was done in a timely manner, and it looked like it never happened, waiting on my insurance took the longest time. More
by ALABCHIC1
Employees Worked With
Travis at collision ceter
October 18, 2024
When attempting to call dealership for service appt—no one ever answers phone Why? Have literally had to drive to dealership 20+ miles from my home to book appt in person!!!!?!?! Extremely frustrating!?! one ever answers phone Why? Have literally had to drive to dealership 20+ miles from my home to book appt in person!!!!?!?! Extremely frustrating!?!?!?!!!?! Regret purchasing my vehicle from this particular dealership!!! More
by CKLEE3016
October 18, 2024
Service was fast. They washed my explorer even though I didn't ask for it to be washed. They kept me updated on the progress. The waiting room was comfortable and cle They washed my explorer even though I didn't ask for it to be washed. They kept me updated on the progress. The waiting room was comfortable and clean. More
by caseyt1
Employees Worked With
October 18, 2024
This was a great service appointment. We were able to get in at the time that we needed. The work was done quickly and it was a little less expensive than quoted. We were able to get in at the time that we needed. The work was done quickly and it was a little less expensive than quoted. More
by arodrigues0
Employees Worked With
Sara Hanley, Shawn, Holly, Charlie
October 17, 2024
Not the typical Miami dealership. They seem interested in wanting to help you get a car rather than win the deal. They seem interested in wanting to help you get a car rather than win the deal. More
by Mitina
Employees Worked With
October 17, 2024
I drive right past another Ford dealership to get my vehicle serviced at Sunrise Ford. Competent, yep; but more important to me, they genuinely care ! They always find a way to get to “yes, we can do vehicle serviced at Sunrise Ford. Competent, yep; but more important to me, they genuinely care ! They always find a way to get to “yes, we can do that”. More
by tarpon.master
Employees Worked With
David Brown (service)
