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Sunrise Ford

Fort Pierce, FL

4.2
888 Reviews
Welcome To The Sunrise Ford Sunrise Ford is proud to be a premier destination for Ford’s in the Sunshine State, happily serving thousands of customers since 1932 when a V8 Ford sold for roughly $400! Sunrise Ford is one of the longest-standing dealers in Florida and has grown immensely ever since its humble beginnings at the foot of the Citrus Overpass in downtown Fort Pierce. For almost a century, Sunrise Ford has grown to become an integral part of the Fort Pierce community and wishes to continue doing so in the future! Having started on the shoulders of 14 employees who worked out of a small building in downtown Fort Pierce — Sunrise Ford has grown into one of the largest dealerships on Florida’s Treasure Coast, with more than 80 employees! The dealership, conveniently located on 16 acres between Fort Pierce and Port St. Lucie, includes a spacious main facility with high-tech service and body shop departments. A separate building houses our used truck department, the largest used pickup sales destination in the area. While many of our core values remain the same, one thing has not, Sunrise Ford has consistently ranked as one of the highest volume and highest customer satisfaction dealerships in Florida! When Sunrise Ford opened its doors, Fort Pierce was a sleepy fishing and cattle town. World War II brought hundreds of Navy men to the area, who trained on Hutchinson Island to become combat divers, known as the Frogmen. Many of those veterans returned to the Treasure Coast to raise their families. Several remember that Sunrise Ford had the only tow truck in town and often rescued Navy vehicles stuck in the sandy dunes. After the war, the area flourished with a strong economy based on agriculture, tourism, and real estate development. Sunrise Ford grew with the community and built one of the first “green” dealerships in the state with solar panels, high-impact glass, and recycled materials. Its Internet Department attracts customers from several nearby counties due to its professional Ford-certified sales representatives and its huge inventory of cars and trucks. “If you don’t see what you want on our website, chances are our staff can locate it within 24 hours.” Sunrise Ford has also been fortunate to have a long-tenured staff that excels in both sales and service! We welcome all visitors from our beautiful Sunshine State and Treasure Coast, as well as those from out of the state!
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5435 US-1

Fort Pierce, FL

34982

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Showing 888 reviews

February 16, 2024

The complete diagnostic left me with a starter problem that was not diagnosed and when I got on the road all the problems emerged again! More

by moisechampagne
Recommend Dealer
No
Employees Worked With
The advisor was fine but the service was poor! Because of that my car is broken now!
Feb 16, 2024 -

Sunrise Ford responded

Moise. Sunrise Ford initially recommended for you a battery due to failing the test and you approved it. The starter did not fail the electrical test nor did it show any problems so there was no reason to recommend a replacement. Second, you were aware of a larger transmission problem but told Sunrise Ford the TCM would fix it because of the research you performed. The TCM was replaced under recall and you did not want anything further to be done with the vehicle. You were back in October and Sunrise Ford informed you that you had interior transmission problems.

February 15, 2024

Really liked the complimentary car wash. Also thought it was good that your team's are making customer satisfaction your primary focus More

by KGBROWN235
Recommend Dealer
Yes
Employees Worked With
Sarah
Feb 15, 2024 -

Sunrise Ford responded

Thank you for your response! We always strive to make sure the experience with us is positive and efficient. We welcome your return in the future. Have a great day!

February 15, 2024

Very professional , polite, thoughtful. Explained everything done to vehicle. Service was prompt , and lounge comfortable and clean More

by Foregolf57
Recommend Dealer
Yes
Employees Worked With
Shawn
Feb 16, 2024 -

Sunrise Ford responded

This is fantastic feedback! We thank you very much for your kind words and it will be our pleasure to serve you in the future. Be well!

Feb 16, 2024 -

Foregolf57 responded

I will need to see you again for an oil change and looking forward to associate with Shawn

February 15, 2024

John was very helpful and professional. I would definitely deal with him again . Great service More

by SANCHEZJV13
Recommend Dealer
Yes
Employees Worked With
John Wilson
Feb 16, 2024 -

Sunrise Ford responded

We sincerely appreciate the time you have taken to provide us with such a fabulous evaluation. We look forward to seeing you again soon!

February 15, 2024

Very good service I have been there several times for service in the past and Sara helped me with most of the time. More

by Skl22
Recommend Dealer
Yes
Employees Worked With
Sara
Feb 16, 2024 -

Sunrise Ford responded

Awesome endorsement! Very happy to hear that the core values implemented by the team pay off for our family of customers. Enjoy the day.

February 15, 2024

Honestly I appreciated that I didn't get the run around and the whole 'wheel and deal' process. I told them what I wanted and they earned my business. Great team. Didn't feel that Bill was pushy but that h More

by JJOHNSTON07
Recommend Dealer
Yes
Employees Worked With
Bill
Feb 16, 2024 -

Sunrise Ford responded

Thank you very much for the positive review! We strive to exceed expectations in all aspects of the industry and are happy to welcome you to the family of customers who have had a similar experience as yours. Best wishes!

February 14, 2024

Service department has always been very accommodating for my schedule. I recommend them to my friends More

by Ryanscott315
Recommend Dealer
Yes
Employees Worked With
Sara in service
Feb 15, 2024 -

Sunrise Ford responded

Thank you for your kind response! We always appreciate hearing positive feedback about your coordination with our team. Have a fantastic day!

February 14, 2024

I think they are great, I always have excellent care for my Escape. Very friendly place. More

by cgreene41
Recommend Dealer
Yes
Employees Worked With
Sean
Feb 15, 2024 -

Sunrise Ford responded

Thank you! We always ensure that everyone in our organization has the same goal of providing the highest level of customer service possible. Have an awesome day!

February 14, 2024

During scheduled maintenance, discovered a potential transmission leak. David took the time to provide a detailed description of the problem came up with a plan, then executed very well. More

by D.FORNARI
Recommend Dealer
Yes
Employees Worked With
David
Feb 15, 2024 -

Sunrise Ford responded

Thank you for taking the time to share your experience with us! We are very happy to hear that the values we instill in our organization transfer directly to you. We look forward to seeing you again soon. All the best!

February 14, 2024

John was very helpful. Explained everything that needed to be done, including cost and time frame. He was very congenital More

by BEBEJOHNSTON
Recommend Dealer
Yes
Employees Worked With
John Wilson
Feb 15, 2024 -

Sunrise Ford responded

Thank you for your time and kind words! We appreciate your 5-star response and will be here for any needs you should have in the future. Have a wonderful day!

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