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Sunrise Ford
Fort Pierce, FL
1,026 Reviews
Welcome To The Sunrise Ford
Sunrise Ford is proud to be a premier destination for Ford’s in the Sunshine State, happily serving thousands of customers since 1932 when a V8 Ford sold for roughly $400! Sunrise Ford is one of the longest-standing dealers in Florida and has grown immensely ever since its humble beginnings at the foot of the Citrus Overpass in downtown Fort Pierce. For almost a century, Sunrise Ford has grown to become an integral part of the Fort Pierce community and wishes to continue doing so in the future! Having started on the shoulders of 14 employees who worked out of a small building in downtown Fort Pierce — Sunrise Ford has grown into one of the largest dealerships on Florida’s Treasure Coast, with more than 80 employees!
The dealership, conveniently located on 16 acres between Fort Pierce and Port St. Lucie, includes a spacious main facility with high-tech service and body shop departments. A separate building houses our used truck department, the largest used pickup sales destination in the area. While many of our core values remain the same, one thing has not, Sunrise Ford has consistently ranked as one of the highest volume and highest customer satisfaction dealerships in Florida!
When Sunrise Ford opened its doors, Fort Pierce was a sleepy fishing and cattle town. World War II brought hundreds of Navy men to the area, who trained on Hutchinson Island to become combat divers, known as the Frogmen. Many of those veterans returned to the Treasure Coast to raise their families. Several remember that Sunrise Ford had the only tow truck in town and often rescued Navy vehicles stuck in the sandy dunes.
After the war, the area flourished with a strong economy based on agriculture, tourism, and real estate development. Sunrise Ford grew with the community and built one of the first “green” dealerships in the state with solar panels, high-impact glass, and recycled materials. Its Internet Department attracts customers from several nearby counties due to its professional Ford-certified sales representatives and its huge inventory of cars and trucks. “If you don’t see what you want on our website, chances are our staff can locate it within 24 hours.”
Sunrise Ford has also been fortunate to have a long-tenured staff that excels in both sales and service! We welcome all visitors from our beautiful Sunshine State and Treasure Coast, as well as those from out of the state!
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This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 8:00 AM - 8:00 PM
Tuesday 8:00 AM - 8:00 PM
Wednesday 8:00 AM - 8:00 PM
Thursday 8:00 AM - 8:00 PM
Friday 8:00 AM - 8:00 PM
Saturday 9:00 AM - 7:00 PM
Sunday 11:00 AM - 5:00 AM
Service
Monday 7:30 AM - 6:00 PM
Tuesday 7:30 AM - 6:00 PM
Wednesday 7:30 AM - 6:00 PM
Thursday 7:30 AM - 6:00 PM
Friday 7:30 AM - 6:00 PM
Saturday 7:30 AM - 3:00 PM
Sunday Closed
Parts
Monday 7:30 AM - 6:00 PM
Tuesday 7:30 AM - 6:00 PM
Wednesday 7:30 AM - 6:00 PM
Thursday 7:30 AM - 6:00 PM
Friday 7:30 AM - 6:00 PM
Saturday 7:30 AM - 3:00 AM
Sunday Closed
By Type
Showing 1,026 reviews
October 29, 2024
My sales person Christian was very friendly and informative. He did a great job. The financial person Roberto added extended warranty charges after the sales contract was signed for 4,357.00 in whi informative. He did a great job. The financial person Roberto added extended warranty charges after the sales contract was signed for 4,357.00 in which I never asked for or signed for. That effected my payment over the term of the loan. That was 5 weeks ago and he just gave me a website and I had to fill out the papers then pay a notary and now have to wait for the warranty company which could be 6 to 8 weeks. I had a recall on my truck and took it in to your service dept and John did a great job taking care of the issue. More
by RICK.KIESS7
Verified Customer
October 26, 2024
We were traveling through the area, they got us right in and fixed the problem!! Very professional, friendly!! and fixed the problem!! Very professional, friendly!! More
by rjfvt
Employees Worked With
October 26, 2024
Very difficult to get an appointment to service my car. Called several times. No one would call me back. Finally I left a message with the assist manager and Shawn called me back. The day of my 9:30 am app Called several times. No one would call me back. Finally I left a message with the assist manager and Shawn called me back. The day of my 9:30 am appointment no one showed up to pick up my car for an oil change. I waited until 10:00 am no one called, texted or emailed me. I was able to get through to the Steve the director. He was sorry but he had a lot of excuses. Finally, at around 11 the car picked up. By the way they started to text me. What an ordeal!! Shawn Cooper Service Dept. needs to be retrained in customer relations. Sara Haney was helpful. More
by Dennis Kruger
Employees Worked With
Steven the Service Director.
October 26, 2024
The person that helped me out was super nice and welcoming. I also liked the fact that they provide a shuttle to and from my house and complementary car wash welcoming. I also liked the fact that they provide a shuttle to and from my house and complementary car wash More
by diesel.tube.0j
October 25, 2024
I walked up in the garage area and no one even greeted me. I had to ask where to go. Once inside the office, the woman at the desk never greeted me. She just asked me my name and after I signed paperwork, me. I had to ask where to go. Once inside the office, the woman at the desk never greeted me. She just asked me my name and after I signed paperwork, she said nothing. I had to ask her where to pick my vehicle up. Customer service needs to improve. Guys outside were all standing around, cursing amongst each other. Noone was even looking when I walked out of the office to help me. More
by sperkins1213
Employees Worked With
Name unknown
October 25, 2024
Sarah in service is always so helpful and kind. There was an issue with the scheduled appointment and error was made by the individual who set it up. When I arrived for my appointment they had no r There was an issue with the scheduled appointment and error was made by the individual who set it up. When I arrived for my appointment they had no record of it but Sarah made sure to fit me in and my 60K service was done in a timely manner. Thank you Sarah! More
by MOVIELOVERRT
