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Sunrise Ford
Fort Pierce, FL
1,344 Reviews
Welcome To The Sunrise Ford
Sunrise Ford is proud to be a premier destination for Ford’s in the Sunshine State, happily serving thousands of customers since 1932 when a V8 Ford sold for roughly $400! Sunrise Ford is one of the longest-standing dealers in Florida and has grown immensely ever since its humble beginnings at the foot of the Citrus Overpass in downtown Fort Pierce. For almost a century, Sunrise Ford has grown to become an integral part of the Fort Pierce community and wishes to continue doing so in the future! Having started on the shoulders of 14 employees who worked out of a small building in downtown Fort Pierce — Sunrise Ford has grown into one of the largest dealerships on Florida’s Treasure Coast, with more than 80 employees!
The dealership, conveniently located on 16 acres between Fort Pierce and Port St. Lucie, includes a spacious main facility with high-tech service and body shop departments. A separate building houses our used truck department, the largest used pickup sales destination in the area. While many of our core values remain the same, one thing has not, Sunrise Ford has consistently ranked as one of the highest volume and highest customer satisfaction dealerships in Florida!
When Sunrise Ford opened its doors, Fort Pierce was a sleepy fishing and cattle town. World War II brought hundreds of Navy men to the area, who trained on Hutchinson Island to become combat divers, known as the Frogmen. Many of those veterans returned to the Treasure Coast to raise their families. Several remember that Sunrise Ford had the only tow truck in town and often rescued Navy vehicles stuck in the sandy dunes.
After the war, the area flourished with a strong economy based on agriculture, tourism, and real estate development. Sunrise Ford grew with the community and built one of the first “green” dealerships in the state with solar panels, high-impact glass, and recycled materials. Its Internet Department attracts customers from several nearby counties due to its professional Ford-certified sales representatives and its huge inventory of cars and trucks. “If you don’t see what you want on our website, chances are our staff can locate it within 24 hours.”
Sunrise Ford has also been fortunate to have a long-tenured staff that excels in both sales and service! We welcome all visitors from our beautiful Sunshine State and Treasure Coast, as well as those from out of the state!
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This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 8:00 AM - 8:00 PM
Tuesday 8:00 AM - 8:00 PM
Wednesday 8:00 AM - 8:00 PM
Thursday 8:00 AM - 8:00 PM
Friday 8:00 AM - 8:00 PM
Saturday 9:00 AM - 7:00 PM
Sunday 11:00 AM - 5:00 AM
Service
Monday 7:30 AM - 6:00 PM
Tuesday 7:30 AM - 6:00 PM
Wednesday 7:30 AM - 6:00 PM
Thursday 7:30 AM - 6:00 PM
Friday 7:30 AM - 6:00 PM
Saturday 7:30 AM - 3:00 PM
Sunday Closed
Parts
Monday 7:30 AM - 6:00 PM
Tuesday 7:30 AM - 6:00 PM
Wednesday 7:30 AM - 6:00 PM
Thursday 7:30 AM - 6:00 PM
Friday 7:30 AM - 6:00 PM
Saturday 7:30 AM - 3:00 AM
Sunday Closed
By Type
Showing 1,344 reviews
August 25, 2024
Sales and service was great! Lots of car options to choose from. Everyone is help. Lots of car options to choose from. Everyone is help. More
by ADAMSWHITESCARVER
Verified CustomerEmployees Worked With
Other Employees :
Phil Used Car Manager
August 24, 2024
Very pleased with hi job and the work that sunrise ford. Happy happy happy happy Happy happy happy happy More
by TWLOUGHRAN
August 24, 2024
A good service department quick service time and nice write up person and cashier person write up person and cashier person More
by JOEQ527
Employees Worked With
August 24, 2024
They fixed the problem in a timely manner. They gave me the benefit of the doubt about my reported issue. They gave me the benefit of the doubt about my reported issue. More
by ricwoodruff
August 23, 2024
I have bought two vehicles from Sunrise and will be buying another one soon! The staff is extremely friendly and helpful. buying another one soon! The staff is extremely friendly and helpful. More
by piercekelley
August 23, 2024
The first person I dealt with was Steve McDonald and he said pull your car up and leave your keys on the dash. No hello, no nothing. Then I dealt with Bob Wilson, who, when I walked up to say “hello”…. he said pull your car up and leave your keys on the dash. No hello, no nothing. Then I dealt with Bob Wilson, who, when I walked up to say “hello”…. he stuck his finger on my face and said “hold on…I’m on the phone.” Then I told him how rude Steve McDonald was and he called me on the phone 10 minutes later and said we’re not gonna do work on your car. Sunrise Ford is a cancer and the employees look like something out of the Appalachian Mountains, Extreme disrespect from Bob Wilson, and will never ever take my Ford there ever again, and just that visit alone has made me want to sell my Ford and never ever get another one. I haven’t done it yet, but I’m gonna write about 20 scathing bad reviews on sunrise Ford and put it all over the Internet to let people know not to go there again. Bob Wilson shouldn’t be anywhere near customers, he should be in the back loading boxes or fired. Bob Wilson also illegally told me that the $5000 extended warranty on my car that I purchased from Ford, was and he wouldn’t honor it. I tell you who will not think it’s invalid is a Florida state judge. What’s going on at sunrise? Ford is blatant larceny from customers, when you sell somebody a extended warranty for $5000 and you happily and greedily take the $5000 from the customer, but then refused to honor the warranty, that is fraud. And I will be reporting that to the state of Florida, shortly. More
by stc0920
Employees Worked With
Steve MacDonald, Bob Wilson
August 23, 2024
Once connected with Mike knight he was a communicative professional that conveyed information about our service. professional that conveyed information about our service. More
by STELMACKISONNY
Employees Worked With
August 23, 2024
I was gouged on the cost of the part as well as the labor charge. I provided the technician with the maintenance needed and after completing the job he agreed with my assessment. The technician did a great j charge. I provided the technician with the maintenance needed and after completing the job he agreed with my assessment. The technician did a great job. Your hourly rate for service is way out of line. The part was at least twice for an OEM part from an authorized dealer. You took advantage of a senior and I will not forget that. More
by Jzudans
Employees Worked With
David the service advusor
August 22, 2024
Had line x applied and had overspray over entire vehicle. They did clean the truck the next day but I am 45 minutes away. Just wish the preparation was better to avoid this hassle. They did clean the truck the next day but I am 45 minutes away. Just wish the preparation was better to avoid this hassle. More
by Firecap
Employees Worked With
Unknown, was in detached accessories dept.
