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Sunrise Ford
Fort Pierce, FL
1,344 Reviews
Welcome To The Sunrise Ford
Sunrise Ford is proud to be a premier destination for Ford’s in the Sunshine State, happily serving thousands of customers since 1932 when a V8 Ford sold for roughly $400! Sunrise Ford is one of the longest-standing dealers in Florida and has grown immensely ever since its humble beginnings at the foot of the Citrus Overpass in downtown Fort Pierce. For almost a century, Sunrise Ford has grown to become an integral part of the Fort Pierce community and wishes to continue doing so in the future! Having started on the shoulders of 14 employees who worked out of a small building in downtown Fort Pierce — Sunrise Ford has grown into one of the largest dealerships on Florida’s Treasure Coast, with more than 80 employees!
The dealership, conveniently located on 16 acres between Fort Pierce and Port St. Lucie, includes a spacious main facility with high-tech service and body shop departments. A separate building houses our used truck department, the largest used pickup sales destination in the area. While many of our core values remain the same, one thing has not, Sunrise Ford has consistently ranked as one of the highest volume and highest customer satisfaction dealerships in Florida!
When Sunrise Ford opened its doors, Fort Pierce was a sleepy fishing and cattle town. World War II brought hundreds of Navy men to the area, who trained on Hutchinson Island to become combat divers, known as the Frogmen. Many of those veterans returned to the Treasure Coast to raise their families. Several remember that Sunrise Ford had the only tow truck in town and often rescued Navy vehicles stuck in the sandy dunes.
After the war, the area flourished with a strong economy based on agriculture, tourism, and real estate development. Sunrise Ford grew with the community and built one of the first “green” dealerships in the state with solar panels, high-impact glass, and recycled materials. Its Internet Department attracts customers from several nearby counties due to its professional Ford-certified sales representatives and its huge inventory of cars and trucks. “If you don’t see what you want on our website, chances are our staff can locate it within 24 hours.”
Sunrise Ford has also been fortunate to have a long-tenured staff that excels in both sales and service! We welcome all visitors from our beautiful Sunshine State and Treasure Coast, as well as those from out of the state!
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This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 8:00 AM - 8:00 PM
Tuesday 8:00 AM - 8:00 PM
Wednesday 8:00 AM - 8:00 PM
Thursday 8:00 AM - 8:00 PM
Friday 8:00 AM - 8:00 PM
Saturday 9:00 AM - 7:00 PM
Sunday 11:00 AM - 5:00 AM
Service
Monday 7:30 AM - 6:00 PM
Tuesday 7:30 AM - 6:00 PM
Wednesday 7:30 AM - 6:00 PM
Thursday 7:30 AM - 6:00 PM
Friday 7:30 AM - 6:00 PM
Saturday 7:30 AM - 3:00 PM
Sunday Closed
Parts
Monday 7:30 AM - 6:00 PM
Tuesday 7:30 AM - 6:00 PM
Wednesday 7:30 AM - 6:00 PM
Thursday 7:30 AM - 6:00 PM
Friday 7:30 AM - 6:00 PM
Saturday 7:30 AM - 3:00 AM
Sunday Closed
By Type
Showing 1,344 reviews
Verified Customer
August 30, 2024
Your dealership lies and has no costumer service my repairs were not completed l had to take my truck to a different dealer to fix what you did not fix right I will never take my truck there again repairs were not completed l had to take my truck to a different dealer to fix what you did not fix right I will never take my truck there again More
by michaelteninty712
Employees Worked With
August 29, 2024
Max Fernandez was a pleasant to deal with. He took his time for me to decide on what im gonna buy. Also everybody are very nice. Its the second time that i bought a car through them. Highly re He took his time for me to decide on what im gonna buy. Also everybody are very nice. Its the second time that i bought a car through them. Highly recommended…. More
by GUITARISONFIRE21
Employees Worked With
Maximilian Fernandez
August 29, 2024
The people and work were great but I’m afraid you’ve priced yourself out of my budget. Over $100 for an oil change? I’ll be searching for sales and coupons elsewhere I’m afraid. I’ve had every bit of wo priced yourself out of my budget. Over $100 for an oil change? I’ll be searching for sales and coupons elsewhere I’m afraid. I’ve had every bit of work done at Sunrise for 10 years. Sorry More
by MN6FL6
August 29, 2024
Everything associated with my repair was was as promised. Communication was above and beyond my typical experience. Top notch employees overall a excellent experience. Unfortunately my repair work was due Communication was above and beyond my typical experience. Top notch employees overall a excellent experience. Unfortunately my repair work was due to rodent damage so that's about the only negative thing about my trip to this dealership. More
by tcarey.carey
Employees Worked With
Dan or Dave in service
August 29, 2024
Service has gone down hill since new management took over . And the sale dept.dont want to give Vip customers any breaks on new vehicles.. it's sad! . And the sale dept.dont want to give Vip customers any breaks on new vehicles.. it's sad! More
by Nothappy
