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Sunrise Ford

Fort Pierce, FL

4.2
1,254 Reviews
Welcome To The Sunrise Ford Sunrise Ford is proud to be a premier destination for Ford’s in the Sunshine State, happily serving thousands of customers since 1932 when a V8 Ford sold for roughly $400! Sunrise Ford is one of the longest-standing dealers in Florida and has grown immensely ever since its humble beginnings at the foot of the Citrus Overpass in downtown Fort Pierce. For almost a century, Sunrise Ford has grown to become an integral part of the Fort Pierce community and wishes to continue doing so in the future! Having started on the shoulders of 14 employees who worked out of a small building in downtown Fort Pierce — Sunrise Ford has grown into one of the largest dealerships on Florida’s Treasure Coast, with more than 80 employees! The dealership, conveniently located on 16 acres between Fort Pierce and Port St. Lucie, includes a spacious main facility with high-tech service and body shop departments. A separate building houses our used truck department, the largest used pickup sales destination in the area. While many of our core values remain the same, one thing has not, Sunrise Ford has consistently ranked as one of the highest volume and highest customer satisfaction dealerships in Florida! When Sunrise Ford opened its doors, Fort Pierce was a sleepy fishing and cattle town. World War II brought hundreds of Navy men to the area, who trained on Hutchinson Island to become combat divers, known as the Frogmen. Many of those veterans returned to the Treasure Coast to raise their families. Several remember that Sunrise Ford had the only tow truck in town and often rescued Navy vehicles stuck in the sandy dunes. After the war, the area flourished with a strong economy based on agriculture, tourism, and real estate development. Sunrise Ford grew with the community and built one of the first “green” dealerships in the state with solar panels, high-impact glass, and recycled materials. Its Internet Department attracts customers from several nearby counties due to its professional Ford-certified sales representatives and its huge inventory of cars and trucks. “If you don’t see what you want on our website, chances are our staff can locate it within 24 hours.” Sunrise Ford has also been fortunate to have a long-tenured staff that excels in both sales and service! We welcome all visitors from our beautiful Sunshine State and Treasure Coast, as well as those from out of the state!
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5435 US-1

Fort Pierce, FL

34982

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Showing 1,254 reviews

February 13, 2025

Very difficult to contact the service department and very slow to reply to messages. I have always had problems with services not being performed to completion but being told things have been repaired just t More

by JMARSTRELL
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No
Employees Worked With
Jeff Cook
5.0
This rating includes all reviews, with more weight given to recent reviews.
February 12, 2025

I am over 60 years old, and pay over $100,000 for one of your best trucks. I was treated very badly, and I am very disabled which includes a traumatic brain injury. I have a full warranty on my truck this C More

by ronaldewolf
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No
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Michael Knight
1.0
This rating includes all reviews, with more weight given to recent reviews.
February 12, 2025

I was very pleased I was really in a jam my care engine light came on twice as I drove to work and I smelled a burning sensation. I didn’t know what it was but it stunk. I called and spoke with Sara . She More

by DELERIA
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Yes
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Sara ( Clone her and your service dept will get 100% upon each and every service
February 12, 2025

Terrible Service manager. He Has Not returned at least 3 phone calls. What is paid to do? Sunrise Ford has terrible Customer Service. I would like to discuss with the Owner or More

by ppapadave
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No
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Rebecca Lassiter
1.0
This rating includes all reviews, with more weight given to recent reviews.
February 12, 2025

David was super kind and very helpful he was well versed great job he also followed up More

by TGSTYLE2000
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Yes
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Carol Lancaster
5.0
This rating includes all reviews, with more weight given to recent reviews.
February 10, 2025

Responsive, friendly, and did a good job Thanks a a a a a a a More

by TOMJSIROIS
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Yes
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Shawn Cooper
February 10, 2025

Schedule on time and performed actions for the Works Package. Sean was professional and polite. Appreciate quick and thorough appointment More

by MJWFORE
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Yes
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Sean in Service
February 09, 2025

Did not charge vehicle even though I I was there 6 hours . Received no instruction of operation. Did not receive portable charging cord left three messages and no one got back to me had to drive to dealersh More

by robertterrano
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No
Employees Worked With
Jeff Laher
1.0
This rating includes all reviews, with more weight given to recent reviews.
February 09, 2025

Great experience start to finish. Wish they had more performance oriented vehicles there but still found the one for us! No pressure from our sales guy, he was down to earth and super More

by Devon Hughes
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Yes
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Christian
February 09, 2025

Blane and service was great but the way the dealer management do thingsi s not what the dealers up north do. They should learn how to treat the customer better. I could keep going but that's enough More

by james.wray2761
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Yes
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Blane
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