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Sunrise Ford
Fort Pierce, FL
1,341 Reviews
Welcome To The Sunrise Ford
Sunrise Ford is proud to be a premier destination for Ford’s in the Sunshine State, happily serving thousands of customers since 1932 when a V8 Ford sold for roughly $400! Sunrise Ford is one of the longest-standing dealers in Florida and has grown immensely ever since its humble beginnings at the foot of the Citrus Overpass in downtown Fort Pierce. For almost a century, Sunrise Ford has grown to become an integral part of the Fort Pierce community and wishes to continue doing so in the future! Having started on the shoulders of 14 employees who worked out of a small building in downtown Fort Pierce — Sunrise Ford has grown into one of the largest dealerships on Florida’s Treasure Coast, with more than 80 employees!
The dealership, conveniently located on 16 acres between Fort Pierce and Port St. Lucie, includes a spacious main facility with high-tech service and body shop departments. A separate building houses our used truck department, the largest used pickup sales destination in the area. While many of our core values remain the same, one thing has not, Sunrise Ford has consistently ranked as one of the highest volume and highest customer satisfaction dealerships in Florida!
When Sunrise Ford opened its doors, Fort Pierce was a sleepy fishing and cattle town. World War II brought hundreds of Navy men to the area, who trained on Hutchinson Island to become combat divers, known as the Frogmen. Many of those veterans returned to the Treasure Coast to raise their families. Several remember that Sunrise Ford had the only tow truck in town and often rescued Navy vehicles stuck in the sandy dunes.
After the war, the area flourished with a strong economy based on agriculture, tourism, and real estate development. Sunrise Ford grew with the community and built one of the first “green” dealerships in the state with solar panels, high-impact glass, and recycled materials. Its Internet Department attracts customers from several nearby counties due to its professional Ford-certified sales representatives and its huge inventory of cars and trucks. “If you don’t see what you want on our website, chances are our staff can locate it within 24 hours.”
Sunrise Ford has also been fortunate to have a long-tenured staff that excels in both sales and service! We welcome all visitors from our beautiful Sunshine State and Treasure Coast, as well as those from out of the state!
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This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 8:00 AM - 8:00 PM
Tuesday 8:00 AM - 8:00 PM
Wednesday 8:00 AM - 8:00 PM
Thursday 8:00 AM - 8:00 PM
Friday 8:00 AM - 8:00 PM
Saturday 9:00 AM - 7:00 PM
Sunday 11:00 AM - 5:00 AM
Service
Monday 7:30 AM - 6:00 PM
Tuesday 7:30 AM - 6:00 PM
Wednesday 7:30 AM - 6:00 PM
Thursday 7:30 AM - 6:00 PM
Friday 7:30 AM - 6:00 PM
Saturday 7:30 AM - 3:00 PM
Sunday Closed
Parts
Monday 7:30 AM - 6:00 PM
Tuesday 7:30 AM - 6:00 PM
Wednesday 7:30 AM - 6:00 PM
Thursday 7:30 AM - 6:00 PM
Friday 7:30 AM - 6:00 PM
Saturday 7:30 AM - 3:00 AM
Sunday Closed
By Type
Showing 1,341 reviews
October 01, 2024
New to this location and I needed an oil change and tires rotated. My rep didn't informed me of the other packages that were available for purchase otherwise I would've picked a package with additional servi rotated. My rep didn't informed me of the other packages that were available for purchase otherwise I would've picked a package with additional services. There was a sign at her station but I didn't notice it until it was time to pay. Also I was told the cate wld be washed and vacuumed well it was washed so thanks for that but however it wasn't vacuum. No big deal but pls don't give out misinformation. Otherwise service was great. More
by lswilford72
Verified CustomerEmployees Worked With
Sara
October 01, 2024
Everyone was very professional and kept me updated on the progress of my truck as parts were on back order progress of my truck as parts were on back order More
by BUSBYR
September 29, 2024
The service department had excellent communication and was very quick to complete the work. William the service advisor was great as well as Sean the tech. was very quick to complete the work. William the service advisor was great as well as Sean the tech. More
by Jack
Employees Worked With
William Cummins
September 28, 2024
We recently purchased a previously owned car from Sunshine Ford. We had a totally pleasant experience from our salesman Zade to Roberto who finished the deal! It’s the first time in decades that we’ Sunshine Ford. We had a totally pleasant experience from our salesman Zade to Roberto who finished the deal! It’s the first time in decades that we’ve left a car dealership feeling that we were NOT taken advantage of! Next time we need to purchase a car, we will definitely be going back to Sunshine Ford. More
by marciahus1
Employees Worked With
Zade and Roberto
September 28, 2024
Salesman and buying process was great, but your new vehicle detail department stinks. I traded in a pickup that was cleaner inside and outside than the new vehicle I purchased!! vehicle detail department stinks. I traded in a pickup that was cleaner inside and outside than the new vehicle I purchased!! More
by Doc
Employees Worked With
Salesman Edison
September 28, 2024
I had a good experience and they made it happen with my credit and I really appreciate it credit and I really appreciate it More
by dm677588
Employees Worked With
September 28, 2024
My visit to Sunrise Ford was a great experience with excellent and professional service all the way around. All my questions and concerns were addressed in a timely manner. I specifically want to thank excellent and professional service all the way around. All my questions and concerns were addressed in a timely manner. I specifically want to thank Service Advisor David Brown who went above and beyond to assure me that my problem with my vehicle would immediately be addressed and that the mechanics on station would diagnosed and resolve my ongoing issue with my vehicle. Great job and Thank you! More
by EGOLDENE
Employees Worked With
David Brown
September 26, 2024
We had a very nice experience at very helpful personal. We are happy with our purchase We are happy with our purchase More
by ykellyphotography
Employees Worked With
