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Sunrise Ford
Fort Pierce, FL
1,254 Reviews
Welcome To The Sunrise Ford
Sunrise Ford is proud to be a premier destination for Ford’s in the Sunshine State, happily serving thousands of customers since 1932 when a V8 Ford sold for roughly $400! Sunrise Ford is one of the longest-standing dealers in Florida and has grown immensely ever since its humble beginnings at the foot of the Citrus Overpass in downtown Fort Pierce. For almost a century, Sunrise Ford has grown to become an integral part of the Fort Pierce community and wishes to continue doing so in the future! Having started on the shoulders of 14 employees who worked out of a small building in downtown Fort Pierce — Sunrise Ford has grown into one of the largest dealerships on Florida’s Treasure Coast, with more than 80 employees!
The dealership, conveniently located on 16 acres between Fort Pierce and Port St. Lucie, includes a spacious main facility with high-tech service and body shop departments. A separate building houses our used truck department, the largest used pickup sales destination in the area. While many of our core values remain the same, one thing has not, Sunrise Ford has consistently ranked as one of the highest volume and highest customer satisfaction dealerships in Florida!
When Sunrise Ford opened its doors, Fort Pierce was a sleepy fishing and cattle town. World War II brought hundreds of Navy men to the area, who trained on Hutchinson Island to become combat divers, known as the Frogmen. Many of those veterans returned to the Treasure Coast to raise their families. Several remember that Sunrise Ford had the only tow truck in town and often rescued Navy vehicles stuck in the sandy dunes.
After the war, the area flourished with a strong economy based on agriculture, tourism, and real estate development. Sunrise Ford grew with the community and built one of the first “green” dealerships in the state with solar panels, high-impact glass, and recycled materials. Its Internet Department attracts customers from several nearby counties due to its professional Ford-certified sales representatives and its huge inventory of cars and trucks. “If you don’t see what you want on our website, chances are our staff can locate it within 24 hours.”
Sunrise Ford has also been fortunate to have a long-tenured staff that excels in both sales and service! We welcome all visitors from our beautiful Sunshine State and Treasure Coast, as well as those from out of the state!
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This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 8:00 AM - 8:00 PM
Tuesday 8:00 AM - 8:00 PM
Wednesday 8:00 AM - 8:00 PM
Thursday 8:00 AM - 8:00 PM
Friday 8:00 AM - 8:00 PM
Saturday 9:00 AM - 7:00 PM
Sunday 11:00 AM - 5:00 AM
Service
Monday 7:30 AM - 6:00 PM
Tuesday 7:30 AM - 6:00 PM
Wednesday 7:30 AM - 6:00 PM
Thursday 7:30 AM - 6:00 PM
Friday 7:30 AM - 6:00 PM
Saturday 7:30 AM - 3:00 PM
Sunday Closed
Parts
Monday 7:30 AM - 6:00 PM
Tuesday 7:30 AM - 6:00 PM
Wednesday 7:30 AM - 6:00 PM
Thursday 7:30 AM - 6:00 PM
Friday 7:30 AM - 6:00 PM
Saturday 7:30 AM - 3:00 AM
Sunday Closed
By Type
Showing 1,254 reviews
February 16, 2025
Shawn Cooper is very helpful and the service went really smooth. Sunrise Ford is the only place that I take my Ford to. I recommend them highly. smooth. Sunrise Ford is the only place that I take my Ford to. I recommend them highly. More
by CYBERDEMONBFG
Verified Customer
February 16, 2025
The operations team in the repair shop did an excellent job. I was picked up and dropped off by Uber. My car was nice and clean too. job. I was picked up and dropped off by Uber. My car was nice and clean too. More
by Eileenmassarda01
February 16, 2025
Mrs Harvey was professional and took care of me promptly. She kept me aware if what was going on with my vehicle while it was being repaired. She kept me aware if what was going on with my vehicle while it was being repaired. More
by TSCTEACH03
Employees Worked With
Mrs Harvey service deptment
February 15, 2025
Had an appointment Brought my car in a 8:00 could not get anyone to answer my messages. Not Steven. Not Sarah. Not my service advisor Just wanted an update. Finally found out the car wasn’t even liked at ti anyone to answer my messages. Not Steven. Not Sarah. Not my service advisor Just wanted an update. Finally found out the car wasn’t even liked at till 3:30. Why am I bringing it in at 8:00? Finally on Saturday,after multiple messages left a part had to be ordered. Would not be there till Monday. Ok. So I have the insurance coverage that I am entitled to a loner. Oh there is no one there on Saturday to get me the loner. On Monday after again trying to find out when I can get my car(unanswered messages again) I find out the part did not come in and won’t be there till Tuesday. So finally on Tuesday can pick the car up at 5:00. Yes the window now works. The floor board is scratched to xxxx. I guess from taking the inner door panel off to fix the window. New windshield wipers are good. The third problem was a compartment lid that was broken. That was not even addressed. When I got home and looked at the work order, it wasn’t even on there. I guess I should have looked at the paperwork more closely and noticed it wasn’t on there. I’m my 15 years of bringing my car in I never had to check on my service advisor like that. She did apologize for her part in it. I must say that the best help was from the main person who answered the main phone line. They helped me find out the info I needed. Your regular( leave a message)does not work. You need to change how you treat your customers More
by Pbowen
Employees Worked With
Steve
February 15, 2025
Always great service. Take my Lincoln there also. The manager is always around to talk you through any questions. Take my Lincoln there also. The manager is always around to talk you through any questions. More
by CHANGESINLATITUDE
Employees Worked With
February 13, 2025
Job completed successfully and on time. Thought the $270 diagnostic fee was a little excessive since repair work was done at that time as compared to diagnostic done without repair being do Thought the $270 diagnostic fee was a little excessive since repair work was done at that time as compared to diagnostic done without repair being done, and I told service writer what the problem was and what repair I wanted completed. Same repair as what service tech completed More
by DEBNANTHONY
Employees Worked With
Jennifer Harvey
