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Sunrise Ford
Fort Pierce, FL
1,333 Reviews
Welcome To The Sunrise Ford
Sunrise Ford is proud to be a premier destination for Ford’s in the Sunshine State, happily serving thousands of customers since 1932 when a V8 Ford sold for roughly $400! Sunrise Ford is one of the longest-standing dealers in Florida and has grown immensely ever since its humble beginnings at the foot of the Citrus Overpass in downtown Fort Pierce. For almost a century, Sunrise Ford has grown to become an integral part of the Fort Pierce community and wishes to continue doing so in the future! Having started on the shoulders of 14 employees who worked out of a small building in downtown Fort Pierce — Sunrise Ford has grown into one of the largest dealerships on Florida’s Treasure Coast, with more than 80 employees!
The dealership, conveniently located on 16 acres between Fort Pierce and Port St. Lucie, includes a spacious main facility with high-tech service and body shop departments. A separate building houses our used truck department, the largest used pickup sales destination in the area. While many of our core values remain the same, one thing has not, Sunrise Ford has consistently ranked as one of the highest volume and highest customer satisfaction dealerships in Florida!
When Sunrise Ford opened its doors, Fort Pierce was a sleepy fishing and cattle town. World War II brought hundreds of Navy men to the area, who trained on Hutchinson Island to become combat divers, known as the Frogmen. Many of those veterans returned to the Treasure Coast to raise their families. Several remember that Sunrise Ford had the only tow truck in town and often rescued Navy vehicles stuck in the sandy dunes.
After the war, the area flourished with a strong economy based on agriculture, tourism, and real estate development. Sunrise Ford grew with the community and built one of the first “green” dealerships in the state with solar panels, high-impact glass, and recycled materials. Its Internet Department attracts customers from several nearby counties due to its professional Ford-certified sales representatives and its huge inventory of cars and trucks. “If you don’t see what you want on our website, chances are our staff can locate it within 24 hours.”
Sunrise Ford has also been fortunate to have a long-tenured staff that excels in both sales and service! We welcome all visitors from our beautiful Sunshine State and Treasure Coast, as well as those from out of the state!
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This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 8:00 AM - 8:00 PM
Tuesday 8:00 AM - 8:00 PM
Wednesday 8:00 AM - 8:00 PM
Thursday 8:00 AM - 8:00 PM
Friday 8:00 AM - 8:00 PM
Saturday 9:00 AM - 7:00 PM
Sunday 11:00 AM - 5:00 AM
Service
Monday 7:30 AM - 6:00 PM
Tuesday 7:30 AM - 6:00 PM
Wednesday 7:30 AM - 6:00 PM
Thursday 7:30 AM - 6:00 PM
Friday 7:30 AM - 6:00 PM
Saturday 7:30 AM - 3:00 PM
Sunday Closed
Parts
Monday 7:30 AM - 6:00 PM
Tuesday 7:30 AM - 6:00 PM
Wednesday 7:30 AM - 6:00 PM
Thursday 7:30 AM - 6:00 PM
Friday 7:30 AM - 6:00 PM
Saturday 7:30 AM - 3:00 AM
Sunday Closed
By Type
Showing 1,333 reviews
October 31, 2024
The service advisor lied to us & the service manager was so rude & unprofessional. Not Happy after 25 years of coming toSunrise Ford so rude & unprofessional. Not Happy after 25 years of coming toSunrise Ford More
by JEFF@ISELLPSL.COM
Verified Customer
October 31, 2024
Shawn and the service team were amazing. I was in and out in less time than promised. While it was a minor issue I was treated like a king! Keep up the great work and service. I was in and out in less time than promised. While it was a minor issue I was treated like a king! Keep up the great work and service. More
by ColdEspresso
Employees Worked With
Sean
October 31, 2024
The service department is top notch! My advisor is awesome! I'd highly recommend them! My advisor is awesome! I'd highly recommend them! More
by sherskovitz58
October 30, 2024
The service advisor makes it smooth and easy to get in and out, and makes sure that you're the time and date is comfortable for you. and out, and makes sure that you're the time and date is comfortable for you. More
by efortpierece
Employees Worked With
October 29, 2024
I was given a 90 day warranty the day I purchased the vehicle. The warranty did not specify miles - simply 90 days. After owning the vehicle for 40 days - the battery on the vehicle needed to be replac vehicle. The warranty did not specify miles - simply 90 days. After owning the vehicle for 40 days - the battery on the vehicle needed to be replaced. When I called the dealership they advised me to come and and if I had a warranty - and I replied yes I can come in and yes I have a warranty. They diagnosed my vehicle and informed me that my battery needs to be replaced and it would cost $300. I then responded with - why is my warranty NOT covering the battery - and the representative stated - the warranty is only good for 36,000 miles. NOTE: I purchased the vehicle with 42,000 miles. So essentially I had NO warranty, NO 90 days and purchased a vehicle with a 5 year old battery. I guess I needed to read the extra invisible fine print! 😡 Not happy and very misleading! More
by MD
Employees Worked With
A Service Rep
October 29, 2024
My sales person Christian was very friendly and informative. He did a great job. The financial person Roberto added extended warranty charges after the sales contract was signed for 4,357.00 in whi informative. He did a great job. The financial person Roberto added extended warranty charges after the sales contract was signed for 4,357.00 in which I never asked for or signed for. That effected my payment over the term of the loan. That was 5 weeks ago and he just gave me a website and I had to fill out the papers then pay a notary and now have to wait for the warranty company which could be 6 to 8 weeks. I had a recall on my truck and took it in to your service dept and John did a great job taking care of the issue. More
by RICK.KIESS7
October 26, 2024
Very difficult to get an appointment to service my car. Called several times. No one would call me back. Finally I left a message with the assist manager and Shawn called me back. The day of my 9:30 am app Called several times. No one would call me back. Finally I left a message with the assist manager and Shawn called me back. The day of my 9:30 am appointment no one showed up to pick up my car for an oil change. I waited until 10:00 am no one called, texted or emailed me. I was able to get through to the Steve the director. He was sorry but he had a lot of excuses. Finally, at around 11 the car picked up. By the way they started to text me. What an ordeal!! Shawn Cooper Service Dept. needs to be retrained in customer relations. Sara Haney was helpful. More
by Dennis Kruger
Employees Worked With
Steven the Service Director.
October 26, 2024
The person that helped me out was super nice and welcoming. I also liked the fact that they provide a shuttle to and from my house and complementary car wash welcoming. I also liked the fact that they provide a shuttle to and from my house and complementary car wash More
by diesel.tube.0j
