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Sunrise Ford
Fort Pierce, FL
1,254 Reviews
Welcome To The Sunrise Ford
Sunrise Ford is proud to be a premier destination for Ford’s in the Sunshine State, happily serving thousands of customers since 1932 when a V8 Ford sold for roughly $400! Sunrise Ford is one of the longest-standing dealers in Florida and has grown immensely ever since its humble beginnings at the foot of the Citrus Overpass in downtown Fort Pierce. For almost a century, Sunrise Ford has grown to become an integral part of the Fort Pierce community and wishes to continue doing so in the future! Having started on the shoulders of 14 employees who worked out of a small building in downtown Fort Pierce — Sunrise Ford has grown into one of the largest dealerships on Florida’s Treasure Coast, with more than 80 employees!
The dealership, conveniently located on 16 acres between Fort Pierce and Port St. Lucie, includes a spacious main facility with high-tech service and body shop departments. A separate building houses our used truck department, the largest used pickup sales destination in the area. While many of our core values remain the same, one thing has not, Sunrise Ford has consistently ranked as one of the highest volume and highest customer satisfaction dealerships in Florida!
When Sunrise Ford opened its doors, Fort Pierce was a sleepy fishing and cattle town. World War II brought hundreds of Navy men to the area, who trained on Hutchinson Island to become combat divers, known as the Frogmen. Many of those veterans returned to the Treasure Coast to raise their families. Several remember that Sunrise Ford had the only tow truck in town and often rescued Navy vehicles stuck in the sandy dunes.
After the war, the area flourished with a strong economy based on agriculture, tourism, and real estate development. Sunrise Ford grew with the community and built one of the first “green” dealerships in the state with solar panels, high-impact glass, and recycled materials. Its Internet Department attracts customers from several nearby counties due to its professional Ford-certified sales representatives and its huge inventory of cars and trucks. “If you don’t see what you want on our website, chances are our staff can locate it within 24 hours.”
Sunrise Ford has also been fortunate to have a long-tenured staff that excels in both sales and service! We welcome all visitors from our beautiful Sunshine State and Treasure Coast, as well as those from out of the state!
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This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 8:00 AM - 8:00 PM
Tuesday 8:00 AM - 8:00 PM
Wednesday 8:00 AM - 8:00 PM
Thursday 8:00 AM - 8:00 PM
Friday 8:00 AM - 8:00 PM
Saturday 9:00 AM - 7:00 PM
Sunday 11:00 AM - 5:00 AM
Service
Monday 7:30 AM - 6:00 PM
Tuesday 7:30 AM - 6:00 PM
Wednesday 7:30 AM - 6:00 PM
Thursday 7:30 AM - 6:00 PM
Friday 7:30 AM - 6:00 PM
Saturday 7:30 AM - 3:00 PM
Sunday Closed
Parts
Monday 7:30 AM - 6:00 PM
Tuesday 7:30 AM - 6:00 PM
Wednesday 7:30 AM - 6:00 PM
Thursday 7:30 AM - 6:00 PM
Friday 7:30 AM - 6:00 PM
Saturday 7:30 AM - 3:00 AM
Sunday Closed
By Type
Showing 1,254 reviews
February 22, 2025
Excellent service from a very friendly and helpful staff! ! Having just moved to Florida they made my day! ! Having just moved to Florida they made my day! More
by jkip53
Verified CustomerEmployees Worked With
February 22, 2025
Great people Quick on time pleasant. Fixed tire instead of selling new one 39$thanks Fixed tire instead of selling new one 39$thanks More
by mcarricato123
February 22, 2025
I returned my truck to the Line-X business unit in the Ford dealership. They did incomplete work the first time, but were very responsible and took great care to make sure I was satisfied. I am very p Ford dealership. They did incomplete work the first time, but were very responsible and took great care to make sure I was satisfied. I am very pleased with my spray-in bed liner, tonneau cover, and lumber racks. Great work. More
by peter
Employees Worked With
Line-X team
February 19, 2025
It’s my favorite dealership I have gotten 4 trucks from that store keep up the good work that store keep up the good work More
by paulbanfield59
Employees Worked With
February 18, 2025
Shop foreman was very helpful and explained why cruise control was responding the way it did. control was responding the way it did. More
by RTETRICK0
Employees Worked With
February 18, 2025
I was pleasantly surprised at the level of service. The dealership went above and beyond as did Shawn. I will continue to patronize this business moving forward. The dealership went above and beyond as did Shawn. I will continue to patronize this business moving forward. More
by Jaysmo4
