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Sunrise Ford
Fort Pierce, FL
1,118 Reviews
Welcome To The Sunrise Ford
Sunrise Ford is proud to be a premier destination for Ford’s in the Sunshine State, happily serving thousands of customers since 1932 when a V8 Ford sold for roughly $400! Sunrise Ford is one of the longest-standing dealers in Florida and has grown immensely ever since its humble beginnings at the foot of the Citrus Overpass in downtown Fort Pierce. For almost a century, Sunrise Ford has grown to become an integral part of the Fort Pierce community and wishes to continue doing so in the future! Having started on the shoulders of 14 employees who worked out of a small building in downtown Fort Pierce — Sunrise Ford has grown into one of the largest dealerships on Florida’s Treasure Coast, with more than 80 employees!
The dealership, conveniently located on 16 acres between Fort Pierce and Port St. Lucie, includes a spacious main facility with high-tech service and body shop departments. A separate building houses our used truck department, the largest used pickup sales destination in the area. While many of our core values remain the same, one thing has not, Sunrise Ford has consistently ranked as one of the highest volume and highest customer satisfaction dealerships in Florida!
When Sunrise Ford opened its doors, Fort Pierce was a sleepy fishing and cattle town. World War II brought hundreds of Navy men to the area, who trained on Hutchinson Island to become combat divers, known as the Frogmen. Many of those veterans returned to the Treasure Coast to raise their families. Several remember that Sunrise Ford had the only tow truck in town and often rescued Navy vehicles stuck in the sandy dunes.
After the war, the area flourished with a strong economy based on agriculture, tourism, and real estate development. Sunrise Ford grew with the community and built one of the first “green” dealerships in the state with solar panels, high-impact glass, and recycled materials. Its Internet Department attracts customers from several nearby counties due to its professional Ford-certified sales representatives and its huge inventory of cars and trucks. “If you don’t see what you want on our website, chances are our staff can locate it within 24 hours.”
Sunrise Ford has also been fortunate to have a long-tenured staff that excels in both sales and service! We welcome all visitors from our beautiful Sunshine State and Treasure Coast, as well as those from out of the state!
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This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 8:00 AM - 8:00 PM
Tuesday 8:00 AM - 8:00 PM
Wednesday 8:00 AM - 8:00 PM
Thursday 8:00 AM - 8:00 PM
Friday 8:00 AM - 8:00 PM
Saturday 9:00 AM - 7:00 PM
Sunday 11:00 AM - 5:00 AM
Service
Monday 7:30 AM - 6:00 PM
Tuesday 7:30 AM - 6:00 PM
Wednesday 7:30 AM - 6:00 PM
Thursday 7:30 AM - 6:00 PM
Friday 7:30 AM - 6:00 PM
Saturday 7:30 AM - 3:00 PM
Sunday Closed
Parts
Monday 7:30 AM - 6:00 PM
Tuesday 7:30 AM - 6:00 PM
Wednesday 7:30 AM - 6:00 PM
Thursday 7:30 AM - 6:00 PM
Friday 7:30 AM - 6:00 PM
Saturday 7:30 AM - 3:00 AM
Sunday Closed
By Type
Showing 1,118 reviews
December 11, 2024
John in service was fantastic. Had a great conversation. He took care of the paperwork and made sure everything was good. Had a great conversation. He took care of the paperwork and made sure everything was good. More
by tpoliquin
Verified CustomerEmployees Worked With
December 11, 2024
My service appts here in the past have been hit and miss but I must commend Shawn on his professionalism. I also really like the new way that service recommendations are sent via text along with fee estima but I must commend Shawn on his professionalism. I also really like the new way that service recommendations are sent via text along with fee estimates and being able to approve what work you want done via text. Super efficient. More
by Goyo2012
Employees Worked With
Shawn Cooper, 5 stars
December 10, 2024
The service manager John was awesome called me about my vehicle and let me know cost and when it would be done .and was done earlier than expected. Great service John gets a 10 vehicle and let me know cost and when it would be done .and was done earlier than expected. Great service John gets a 10 More
by JROSS16
December 10, 2024
Service team was great. However, calling in to get an appointment was a nightmare. Called multiple times the phone just rang and rang. Finally I left a voicemail and nev However, calling in to get an appointment was a nightmare. Called multiple times the phone just rang and rang. Finally I left a voicemail and never received a call back. I ended up getting in through a friend that knows a service advisor which took care of me. More
by Jordan McGinn
Employees Worked With
Shawn
December 09, 2024
Truly exceptional service. The sales team were attentive, and helpful. The selection was great as well as the deal. Would definitely recommend The sales team were attentive, and helpful. The selection was great as well as the deal. Would definitely recommend More
by SHERLOCKPHILLIP
December 08, 2024
My servive writer John wilson was phenomenal, had couple recall issues he had all of them addressed and even advised me of a different issue, great work team would highly recommend sunrise ford od Ft pierce recall issues he had all of them addressed and even advised me of a different issue, great work team would highly recommend sunrise ford od Ft pierce kudos More
by Amado.Godfrey
Employees Worked With
John Wilson
December 07, 2024
Irron was great. The office needs more finance workers waited 5 hours for finance guy. In meantime Irron bought pizza for dinner for the family and i. The office needs more finance workers waited 5 hours for finance guy. In meantime Irron bought pizza for dinner for the family and i. More
by joebobforest
Employees Worked With
Irron
