Dealer Reviews
Service Reviews
Cars for Sale
Dealer Log In
All Salespeople
Sales Department
Sunrise Ford
Fort Pierce, FL
884 Reviews
Welcome To The Sunrise Ford
Sunrise Ford is proud to be a premier destination for Ford’s in the Sunshine State, happily serving thousands of customers since 1932 when a V8 Ford sold for roughly $400! Sunrise Ford is one of the longest-standing dealers in Florida and has grown immensely ever since its humble beginnings at the foot of the Citrus Overpass in downtown Fort Pierce. For almost a century, Sunrise Ford has grown to become an integral part of the Fort Pierce community and wishes to continue doing so in the future! Having started on the shoulders of 14 employees who worked out of a small building in downtown Fort Pierce — Sunrise Ford has grown into one of the largest dealerships on Florida’s Treasure Coast, with more than 80 employees!
The dealership, conveniently located on 16 acres between Fort Pierce and Port St. Lucie, includes a spacious main facility with high-tech service and body shop departments. A separate building houses our used truck department, the largest used pickup sales destination in the area. While many of our core values remain the same, one thing has not, Sunrise Ford has consistently ranked as one of the highest volume and highest customer satisfaction dealerships in Florida!
When Sunrise Ford opened its doors, Fort Pierce was a sleepy fishing and cattle town. World War II brought hundreds of Navy men to the area, who trained on Hutchinson Island to become combat divers, known as the Frogmen. Many of those veterans returned to the Treasure Coast to raise their families. Several remember that Sunrise Ford had the only tow truck in town and often rescued Navy vehicles stuck in the sandy dunes.
After the war, the area flourished with a strong economy based on agriculture, tourism, and real estate development. Sunrise Ford grew with the community and built one of the first “green” dealerships in the state with solar panels, high-impact glass, and recycled materials. Its Internet Department attracts customers from several nearby counties due to its professional Ford-certified sales representatives and its huge inventory of cars and trucks. “If you don’t see what you want on our website, chances are our staff can locate it within 24 hours.”
Sunrise Ford has also been fortunate to have a long-tenured staff that excels in both sales and service! We welcome all visitors from our beautiful Sunshine State and Treasure Coast, as well as those from out of the state!
Read More
This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 8:00 AM - 8:00 PM
Tuesday 8:00 AM - 8:00 PM
Wednesday 8:00 AM - 8:00 PM
Thursday 8:00 AM - 8:00 PM
Friday 8:00 AM - 8:00 PM
Saturday 9:00 AM - 7:00 PM
Sunday 11:00 AM - 5:00 AM
Service
Monday 7:30 AM - 6:00 PM
Tuesday 7:30 AM - 6:00 PM
Wednesday 7:30 AM - 6:00 PM
Thursday 7:30 AM - 6:00 PM
Friday 7:30 AM - 6:00 PM
Saturday 7:30 AM - 3:00 PM
Sunday Closed
Parts
Monday 7:30 AM - 6:00 PM
Tuesday 7:30 AM - 6:00 PM
Wednesday 7:30 AM - 6:00 PM
Thursday 7:30 AM - 6:00 PM
Friday 7:30 AM - 6:00 PM
Saturday 7:30 AM - 3:00 AM
Sunday Closed
By Type
Showing 884 reviews
August 07, 2024
Shawn told me I need my brake lines flushed every 2 years or every 30 miles I just bought the truck in April from sunrise ford, And when I got it it had 36,000 miles on it. It was serviced at sunrise ford be or every 30 miles I just bought the truck in April from sunrise ford, And when I got it it had 36,000 miles on it. It was serviced at sunrise ford before I even got it in April, as well as being serviced in Stuart at ford. So why did I need to be charged 200 dollars to flush my brake lines when it technically should’ve been done before I bought the truck a couple months ago, because like Shawn said every 30,000 miles or 2 years. More
by GHANEMJOSH
Verified CustomerEmployees Worked With
Shawn
August 07, 2024
Issue never really resolved even though vehicle was there2 weeks. Issue has reoccurred since then there2 weeks. Issue has reoccurred since then More
by floridaroger
Employees Worked With
August 07, 2024
All was good until the finance manger got involved. I waited 90 minutes before he was ready to bring me back, I was going to leave. When he did bring me back, he was not ready with any paperwork. Once I waited 90 minutes before he was ready to bring me back, I was going to leave. When he did bring me back, he was not ready with any paperwork. Once again I was going to leave, I actually called for a ride home. More
by JEROMECP
Employees Worked With
Amber and Christian were both fine.
August 07, 2024
I bought a 2023 ford ranger without owners manual and they refused to give me one because it's a used truck they refused to give me one because it's a used truck More
by JULIOBAUTISTA
Employees Worked With
August 07, 2024
My misunderstanding created my anger. I let the salesman and desk manager know why I was so angry. The desk manager made every qualified, reasonable attempt to save the deal. Without hesi I let the salesman and desk manager know why I was so angry. The desk manager made every qualified, reasonable attempt to save the deal. Without hesitation, he even came to my car as I pulled away. I left any way. On the way home my wife and I talked of his determination and the sincerity in his facial expression and voice. We decided to give him a call to see if the offer was still good. It was. He expressed he would never back down. We drove back, 50 miles one way, to pick up the vehicle. Thank you SunRise for your patience, understanding, determination and honorable way of resolving prospective customers misunderstanding. We will be visiting you again when we replace my wife’s car. We have purchased more than six vehicles from a dealership close to home. This year the sales rep was on the phone texting while we were looking at cars. I caught him in an out right LIE. That is the reason we started looking at vehicles at other dealerships. That is why we were blessed to find SunRise. It cost them a sale. Thank you for everything. You will definitely be our choice going forward. More
by myauctioneer
Employees Worked With
Rick, michael
August 06, 2024
Great service from Shawn Sara scheduled the appointment Very professional and knowledgeable Take very good care of their customers appointment Very professional and knowledgeable Take very good care of their customers More
by DEBED3180
Employees Worked With
August 06, 2024
Sunrise Ford always provides top notch service on my vehicles. Shawn always stays in contact with me and lets me know the status of my vehicle. vehicles. Shawn always stays in contact with me and lets me know the status of my vehicle. More
by becky.waddell0
Employees Worked With
Shawn Cooper
August 06, 2024
Told me verbatim that they do not advocate for thier customers. Service director admitted to wrongfully diagnosing my truck repair after telling me for sure they found the problem and fixed it. When ask customers. Service director admitted to wrongfully diagnosing my truck repair after telling me for sure they found the problem and fixed it. When asked how to proceed they said they needed another $800 to further diagnose the issue. When asked why they didn't do that the first time they told me my truck is ultimately my responsibility. 0/10 stars, ever since this location was purchased my a corporate Miami group it has immensely gone to garbage. Save your money and go to Mullinax of Vero. Or literally any other dealership. It's a shame that this dealership has fallen to corporate greed. Still waiting for a call back from the GM to resolve the repair service amd treatment my family received. They also have some of the highest dealer fees for Ford in FL. Bill Hughes is about the only decent salesman left that will truly make sure the deal is right for you and is a no pressure sales person. More
by brycedoughty91
