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Sunrise Ford

Fort Pierce, FL

4.2
884 Reviews
Welcome To The Sunrise Ford Sunrise Ford is proud to be a premier destination for Ford’s in the Sunshine State, happily serving thousands of customers since 1932 when a V8 Ford sold for roughly $400! Sunrise Ford is one of the longest-standing dealers in Florida and has grown immensely ever since its humble beginnings at the foot of the Citrus Overpass in downtown Fort Pierce. For almost a century, Sunrise Ford has grown to become an integral part of the Fort Pierce community and wishes to continue doing so in the future! Having started on the shoulders of 14 employees who worked out of a small building in downtown Fort Pierce — Sunrise Ford has grown into one of the largest dealerships on Florida’s Treasure Coast, with more than 80 employees! The dealership, conveniently located on 16 acres between Fort Pierce and Port St. Lucie, includes a spacious main facility with high-tech service and body shop departments. A separate building houses our used truck department, the largest used pickup sales destination in the area. While many of our core values remain the same, one thing has not, Sunrise Ford has consistently ranked as one of the highest volume and highest customer satisfaction dealerships in Florida! When Sunrise Ford opened its doors, Fort Pierce was a sleepy fishing and cattle town. World War II brought hundreds of Navy men to the area, who trained on Hutchinson Island to become combat divers, known as the Frogmen. Many of those veterans returned to the Treasure Coast to raise their families. Several remember that Sunrise Ford had the only tow truck in town and often rescued Navy vehicles stuck in the sandy dunes. After the war, the area flourished with a strong economy based on agriculture, tourism, and real estate development. Sunrise Ford grew with the community and built one of the first “green” dealerships in the state with solar panels, high-impact glass, and recycled materials. Its Internet Department attracts customers from several nearby counties due to its professional Ford-certified sales representatives and its huge inventory of cars and trucks. “If you don’t see what you want on our website, chances are our staff can locate it within 24 hours.” Sunrise Ford has also been fortunate to have a long-tenured staff that excels in both sales and service! We welcome all visitors from our beautiful Sunshine State and Treasure Coast, as well as those from out of the state!
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5435 US-1

Fort Pierce, FL

34982

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Showing 884 reviews

August 09, 2024

From the first person I talked to, the sales reps who helped get down from the tow truck, the tech who checked me in, John Wilson who coordinated fixing my car and getting me picked up by a very nice Lyf More

by VBSYESTA
Service Price Transparency
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Recommend Dealer
Yes
Employees Worked With
Wilson, John
Aug 14, 2024 -

Sunrise Ford responded

Thank you! We always ensure that everyone in our organization has the same goal of providing the highest level of customer service possible. Have an awesome day!

August 09, 2024

Very pleasant to work with and professional. Near my house as well. Convenient. Thank you, thank you, More

by mike.lyons
Service Price Transparency
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Recommend Dealer
Yes
Employees Worked With
Michael Knight
5.0
This rating includes all reviews, with more weight given to recent reviews.
Aug 14, 2024 -

Sunrise Ford responded

Thank you for taking the time to share your experience with us! We are very happy to hear that the values we instill in our organization transfer directly to you. We look forward to seeing you again soon. All the best!

August 09, 2024

Very professional staff. Most happy with my new dealership now that I’m back home in Florida More

by david_hutto
Service Price Transparency
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Recommend Dealer
Yes
Employees Worked With
Rebecca Lassiter
5.0
This rating includes all reviews, with more weight given to recent reviews.
Aug 14, 2024 -

Sunrise Ford responded

Thank you for your time and kind words! We appreciate your 5-star response and will be here for any needs you should have in the future. Have a wonderful day!

August 09, 2024

Friendly and attentive service, Great detail and wonderful quality. Very clean and organize facility. Glad to have a facility that is protected from the weather More

by rc.barnett
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Rebecca Lassiter
5.0
This rating includes all reviews, with more weight given to recent reviews.
Aug 14, 2024 -

Sunrise Ford responded

Thank you for your response! We always strive to make sure the experience with us is positive and efficient. We welcome your return in the future. Have a great day!

August 09, 2024

Everything was good. Waited 1 hour and 30 minutes . Everyone was nice to work with. More

by CINDY.ANDERSON79
Service Price Transparency
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Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Rebecca Lassiter
5.0
This rating includes all reviews, with more weight given to recent reviews.
Aug 14, 2024 -

Sunrise Ford responded

This is fantastic feedback! We thank you very much for your kind words and it will be our pleasure to serve you in the future. Be well!

August 09, 2024

Edison was very professional answering all our questions regarding the vehicles we were interested in. More

by Jose Vazquez
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Edison
Aug 14, 2024 -

Sunrise Ford responded

We sincerely appreciate the time you have taken to provide us with such a fabulous evaluation. We look forward to seeing you again soon!

August 09, 2024

Was received promptly and with much courtesy. Vehicle was serviced in the time frame observed, William was very friendly and professional. Was a pleasant experience. More

by motor3172
Service Price Transparency
Workmanship
Service Time
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Recommend Dealer
Yes
Employees Worked With
William Cummins
Aug 14, 2024 -

Sunrise Ford responded

Awesome endorsement! Very happy to hear that the core values implemented by the team pay off for our family of customers. Enjoy the day.

August 08, 2024

The service department was quick and did a great job kept me notified the whole time as the process of my oil change. More

by lbright8514
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Josh Emery
5.0
This rating includes all reviews, with more weight given to recent reviews.
Rebecca Lassiter
5.0
This rating includes all reviews, with more weight given to recent reviews.
Michael Knight
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Shawn 5 stars
Aug 14, 2024 -

Sunrise Ford responded

We sincerely appreciate the time you have taken to provide us with such a fabulous evaluation. We look forward to seeing you again soon!

August 08, 2024

They have great customer service. It always seemed to fix the problem. They do good Work More

by Walter
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Michael Knight
5.0
This rating includes all reviews, with more weight given to recent reviews.
Aug 14, 2024 -

Sunrise Ford responded

Awesome endorsement! Very happy to hear that the core values implemented by the team pay off for our family of customers. Enjoy the day.

August 07, 2024

Very responsive and attentive the entire process. Michael is awesome! This was a very easy experience. He got the truck in and out in min amount of days. More

by jstelmacki
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Michael Knight
5.0
This rating includes all reviews, with more weight given to recent reviews.
Aug 14, 2024 -

Sunrise Ford responded

This is fantastic feedback! We thank you very much for your kind words and it will be our pleasure to serve you in the future. Be well!

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