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Sunrise Ford
Fort Pierce, FL
1,321 Reviews
Welcome To The Sunrise Ford
Sunrise Ford is proud to be a premier destination for Ford’s in the Sunshine State, happily serving thousands of customers since 1932 when a V8 Ford sold for roughly $400! Sunrise Ford is one of the longest-standing dealers in Florida and has grown immensely ever since its humble beginnings at the foot of the Citrus Overpass in downtown Fort Pierce. For almost a century, Sunrise Ford has grown to become an integral part of the Fort Pierce community and wishes to continue doing so in the future! Having started on the shoulders of 14 employees who worked out of a small building in downtown Fort Pierce — Sunrise Ford has grown into one of the largest dealerships on Florida’s Treasure Coast, with more than 80 employees!
The dealership, conveniently located on 16 acres between Fort Pierce and Port St. Lucie, includes a spacious main facility with high-tech service and body shop departments. A separate building houses our used truck department, the largest used pickup sales destination in the area. While many of our core values remain the same, one thing has not, Sunrise Ford has consistently ranked as one of the highest volume and highest customer satisfaction dealerships in Florida!
When Sunrise Ford opened its doors, Fort Pierce was a sleepy fishing and cattle town. World War II brought hundreds of Navy men to the area, who trained on Hutchinson Island to become combat divers, known as the Frogmen. Many of those veterans returned to the Treasure Coast to raise their families. Several remember that Sunrise Ford had the only tow truck in town and often rescued Navy vehicles stuck in the sandy dunes.
After the war, the area flourished with a strong economy based on agriculture, tourism, and real estate development. Sunrise Ford grew with the community and built one of the first “green” dealerships in the state with solar panels, high-impact glass, and recycled materials. Its Internet Department attracts customers from several nearby counties due to its professional Ford-certified sales representatives and its huge inventory of cars and trucks. “If you don’t see what you want on our website, chances are our staff can locate it within 24 hours.”
Sunrise Ford has also been fortunate to have a long-tenured staff that excels in both sales and service! We welcome all visitors from our beautiful Sunshine State and Treasure Coast, as well as those from out of the state!
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This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 8:00 AM - 8:00 PM
Tuesday 8:00 AM - 8:00 PM
Wednesday 8:00 AM - 8:00 PM
Thursday 8:00 AM - 8:00 PM
Friday 8:00 AM - 8:00 PM
Saturday 9:00 AM - 7:00 PM
Sunday 11:00 AM - 5:00 AM
Service
Monday 7:30 AM - 6:00 PM
Tuesday 7:30 AM - 6:00 PM
Wednesday 7:30 AM - 6:00 PM
Thursday 7:30 AM - 6:00 PM
Friday 7:30 AM - 6:00 PM
Saturday 7:30 AM - 3:00 PM
Sunday Closed
Parts
Monday 7:30 AM - 6:00 PM
Tuesday 7:30 AM - 6:00 PM
Wednesday 7:30 AM - 6:00 PM
Thursday 7:30 AM - 6:00 PM
Friday 7:30 AM - 6:00 PM
Saturday 7:30 AM - 3:00 AM
Sunday Closed
By Type
Showing 1,321 reviews
February 02, 2025
They did not repair the problem. The first time we brought it and went back two weeks later. To have it looked at again. We had an appointment for Wednesday morning. Did not hear bac The first time we brought it and went back two weeks later. To have it looked at again. We had an appointment for Wednesday morning. Did not hear back from them until Saturday morning when they told us it was ready You had tried to come contact them Thursday, Friday and left messages and never heard from them until Saturday. More
by JACSM860
Verified CustomerEmployees Worked With
February 02, 2025
The staff in the service department was very professional and friendly. The people actually had personalities which is rare in today's world. Work was preformed in a timely manner. Good communication and friendly. The people actually had personalities which is rare in today's world. Work was preformed in a timely manner. Good communication More
by KOZAKKEVIN
Employees Worked With
Shawn Cooper
February 02, 2025
Always courteous, attentive and organized upon arrival. Service writers are thorough obtaining information. Only issue was waiting 3 days to receive an update on my vehicle. But overall satisfied Service writers are thorough obtaining information. Only issue was waiting 3 days to receive an update on my vehicle. But overall satisfied More
by DanVB
Employees Worked With
David
January 30, 2025
Sunrise Ford replaced the front shocks on my F-150 and left parts off. They threw the parts away and I can’t get the dealership to resolve the issue after several months of trying. The service manager wou left parts off. They threw the parts away and I can’t get the dealership to resolve the issue after several months of trying. The service manager wouldn’t see me in person and is not returning my calls. I’ve been respectful and patient. I’ve not asked for anything other than my vehicle be repaired correctly. More
by greg
Employees Worked With
January 30, 2025
I definitely will never come back no trust in the care of my vehicle while in service of my vehicle while in service More
by JOEI2754
January 30, 2025
Excellent as always. Shawn Cooper was very helpful. Service went well., I've been taking the car there since 2009, no reason to change. Shawn Cooper was very helpful. Service went well., I've been taking the car there since 2009, no reason to change. More
by CYBERDEMONBFG
January 30, 2025
Body shop took month and a half on my expedition. Picked it up and door doesn’t close correctly and my drivers side front and back locks do not work. Still waiting on panel for the inside Picked it up and door doesn’t close correctly and my drivers side front and back locks do not work. Still waiting on panel for the inside More
by Crystal
Employees Worked With
Body shop
January 30, 2025
Sunrise Ford truly SUCKS! Amber dropped off my vehicle without a “pre check “ and left me with a nightmare Sunrise Ford is verbally “Trashed” every single chance I get. Faul Amber dropped off my vehicle without a “pre check “ and left me with a nightmare Sunrise Ford is verbally “Trashed” every single chance I get. Faulty headlamps/ AC cable disconnected and rubbing against rear fender/ air bubble in passenger side window! You suck More
by tboniberger
Employees Worked With
Amber
January 30, 2025
The Woman who handed out issues in the Service department was disrespectful & dismissive to our inquiring questions! was disrespectful & dismissive to our inquiring questions! More
by Andre
Employees Worked With
