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Sunrise Ford
Fort Pierce, FL
1,321 Reviews
Welcome To The Sunrise Ford
Sunrise Ford is proud to be a premier destination for Ford’s in the Sunshine State, happily serving thousands of customers since 1932 when a V8 Ford sold for roughly $400! Sunrise Ford is one of the longest-standing dealers in Florida and has grown immensely ever since its humble beginnings at the foot of the Citrus Overpass in downtown Fort Pierce. For almost a century, Sunrise Ford has grown to become an integral part of the Fort Pierce community and wishes to continue doing so in the future! Having started on the shoulders of 14 employees who worked out of a small building in downtown Fort Pierce — Sunrise Ford has grown into one of the largest dealerships on Florida’s Treasure Coast, with more than 80 employees!
The dealership, conveniently located on 16 acres between Fort Pierce and Port St. Lucie, includes a spacious main facility with high-tech service and body shop departments. A separate building houses our used truck department, the largest used pickup sales destination in the area. While many of our core values remain the same, one thing has not, Sunrise Ford has consistently ranked as one of the highest volume and highest customer satisfaction dealerships in Florida!
When Sunrise Ford opened its doors, Fort Pierce was a sleepy fishing and cattle town. World War II brought hundreds of Navy men to the area, who trained on Hutchinson Island to become combat divers, known as the Frogmen. Many of those veterans returned to the Treasure Coast to raise their families. Several remember that Sunrise Ford had the only tow truck in town and often rescued Navy vehicles stuck in the sandy dunes.
After the war, the area flourished with a strong economy based on agriculture, tourism, and real estate development. Sunrise Ford grew with the community and built one of the first “green” dealerships in the state with solar panels, high-impact glass, and recycled materials. Its Internet Department attracts customers from several nearby counties due to its professional Ford-certified sales representatives and its huge inventory of cars and trucks. “If you don’t see what you want on our website, chances are our staff can locate it within 24 hours.”
Sunrise Ford has also been fortunate to have a long-tenured staff that excels in both sales and service! We welcome all visitors from our beautiful Sunshine State and Treasure Coast, as well as those from out of the state!
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This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 8:00 AM - 8:00 PM
Tuesday 8:00 AM - 8:00 PM
Wednesday 8:00 AM - 8:00 PM
Thursday 8:00 AM - 8:00 PM
Friday 8:00 AM - 8:00 PM
Saturday 9:00 AM - 7:00 PM
Sunday 11:00 AM - 5:00 AM
Service
Monday 7:30 AM - 6:00 PM
Tuesday 7:30 AM - 6:00 PM
Wednesday 7:30 AM - 6:00 PM
Thursday 7:30 AM - 6:00 PM
Friday 7:30 AM - 6:00 PM
Saturday 7:30 AM - 3:00 PM
Sunday Closed
Parts
Monday 7:30 AM - 6:00 PM
Tuesday 7:30 AM - 6:00 PM
Wednesday 7:30 AM - 6:00 PM
Thursday 7:30 AM - 6:00 PM
Friday 7:30 AM - 6:00 PM
Saturday 7:30 AM - 3:00 AM
Sunday Closed
By Type
Showing 1,321 reviews
February 09, 2025
The price is what sells cars. However attention to details brings people back. Like this text. The first one I received was from Sunrise Volkswagen not Ford. Second my salesman s However attention to details brings people back. Like this text. The first one I received was from Sunrise Volkswagen not Ford. Second my salesman said there was warranty left on the car but the carfax, which I was give after I purchased the car said there was no warranty left. The car was sold with 33,000 miles and the 30,000 inspection was not complied with. More
by jtsaparito
Verified CustomerEmployees Worked With
Davidson
February 07, 2025
took almost a month to get a check for my trade equity--extremely difficult to get anyone except the salesman to return phone calls--finance dept never did return multiple calls..general manager f equity--extremely difficult to get anyone except the salesman to return phone calls--finance dept never did return multiple calls..general manager finally resolved problem but no one ever explained what that the problem was More
by wmchz
Employees Worked With
February 06, 2025
They just go through motions don’t listen to what customer is asking and then charge a fortune to “diagnose” an known issue. customer is asking and then charge a fortune to “diagnose” an known issue. More
by LORENROXY
Employees Worked With
February 05, 2025
Great service and communication with the individual who was handling the work on my car. Would absolutely use this service department again. was handling the work on my car. Would absolutely use this service department again. More
by BEATGUY
February 05, 2025
New to the customer family & couldn't be happier! ! Thank you Jennifer in service for making it an experience that far exceeded my expectations!! ! Thank you Jennifer in service for making it an experience that far exceeded my expectations!! More
by Heather.Carnes
Employees Worked With
Jennifer
February 04, 2025
Last Sunrise service for me. Been servicing my F250 almost 3 years consistently. Last several years I call service line, it rings then disconnects. Or finally rings thru and al Been servicing my F250 almost 3 years consistently. Last several years I call service line, it rings then disconnects. Or finally rings thru and almost never answered. When No one answers sends me to leave a message. I leave messages with my name and number. NO ONE returns the calls.. This last appointment replaced A/C evaporator. Big job. Dropped truck on a Wednesday, texted a question, asked to be called. Received a call on Friday, with nothing more than truck is being worked on. Asked for progress, needed the truck back by saturday. I Assumed Saturday.. no further calls. Went to Sunrise personally to find out what was going on Saturday afternoon. My service guy wasn't even working. Spoke to a service manager that informed me the truck was completed. No one would have called me until Monday if I hadn't walked in to get the progress myself. You have no concern for the customer. This facility obviously has issues. You need to fix them. I'll go to Stuart going forward if I deem the work needs to be done by a Ford service tech. Too aggravating working with you. More
by uhranleo
Employees Worked With
Not listed, can't even keep this up to date... No surprise.
February 02, 2025
I been waiting for a call on my 2021 bronco repairs were not complete after 260 the dealer trying to verify concern they returned my car in worst condition engine issues and now they do not call back not complete after 260 the dealer trying to verify concern they returned my car in worst condition engine issues and now they do not call back More
by Mirelapacheco66
