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Sunrise Ford
Fort Pierce, FL
1,257 Reviews
Welcome To The Sunrise Ford
Sunrise Ford is proud to be a premier destination for Ford’s in the Sunshine State, happily serving thousands of customers since 1932 when a V8 Ford sold for roughly $400! Sunrise Ford is one of the longest-standing dealers in Florida and has grown immensely ever since its humble beginnings at the foot of the Citrus Overpass in downtown Fort Pierce. For almost a century, Sunrise Ford has grown to become an integral part of the Fort Pierce community and wishes to continue doing so in the future! Having started on the shoulders of 14 employees who worked out of a small building in downtown Fort Pierce — Sunrise Ford has grown into one of the largest dealerships on Florida’s Treasure Coast, with more than 80 employees!
The dealership, conveniently located on 16 acres between Fort Pierce and Port St. Lucie, includes a spacious main facility with high-tech service and body shop departments. A separate building houses our used truck department, the largest used pickup sales destination in the area. While many of our core values remain the same, one thing has not, Sunrise Ford has consistently ranked as one of the highest volume and highest customer satisfaction dealerships in Florida!
When Sunrise Ford opened its doors, Fort Pierce was a sleepy fishing and cattle town. World War II brought hundreds of Navy men to the area, who trained on Hutchinson Island to become combat divers, known as the Frogmen. Many of those veterans returned to the Treasure Coast to raise their families. Several remember that Sunrise Ford had the only tow truck in town and often rescued Navy vehicles stuck in the sandy dunes.
After the war, the area flourished with a strong economy based on agriculture, tourism, and real estate development. Sunrise Ford grew with the community and built one of the first “green” dealerships in the state with solar panels, high-impact glass, and recycled materials. Its Internet Department attracts customers from several nearby counties due to its professional Ford-certified sales representatives and its huge inventory of cars and trucks. “If you don’t see what you want on our website, chances are our staff can locate it within 24 hours.”
Sunrise Ford has also been fortunate to have a long-tenured staff that excels in both sales and service! We welcome all visitors from our beautiful Sunshine State and Treasure Coast, as well as those from out of the state!
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This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 8:00 AM - 8:00 PM
Tuesday 8:00 AM - 8:00 PM
Wednesday 8:00 AM - 8:00 PM
Thursday 8:00 AM - 8:00 PM
Friday 8:00 AM - 8:00 PM
Saturday 9:00 AM - 7:00 PM
Sunday 11:00 AM - 5:00 AM
Service
Monday 7:30 AM - 6:00 PM
Tuesday 7:30 AM - 6:00 PM
Wednesday 7:30 AM - 6:00 PM
Thursday 7:30 AM - 6:00 PM
Friday 7:30 AM - 6:00 PM
Saturday 7:30 AM - 3:00 PM
Sunday Closed
Parts
Monday 7:30 AM - 6:00 PM
Tuesday 7:30 AM - 6:00 PM
Wednesday 7:30 AM - 6:00 PM
Thursday 7:30 AM - 6:00 PM
Friday 7:30 AM - 6:00 PM
Saturday 7:30 AM - 3:00 AM
Sunday Closed
By Type
Showing 1,258 reviews
January 02, 2025
Everything went smoothly and they were all polite at the service counter. Check out was also very polite . service counter. Check out was also very polite . More
by PARTEEJF
Verified Customer
January 02, 2025
Sunrise Ford got us an appointment exactly when we needed it. We thought it would be tough during the holiday season but our advisor Sara Hanley came through for us. it. We thought it would be tough during the holiday season but our advisor Sara Hanley came through for us. More
by arodrigues0
Employees Worked With
Sara Hanley, Shawn, Holly, Charlie
January 02, 2025
Called in for a recall on my Ford and was taken care of by John Wilson. He was up front, responsive and very professional. It was a pleasure meeting John when I arrived. He made small talk about fishing an by John Wilson. He was up front, responsive and very professional. It was a pleasure meeting John when I arrived. He made small talk about fishing and gave me some advice, all while getting me taken care of quickly. The service was complete in 7 hours. When I returned to pick up my vehicle, everyone that I encountered was very friendly and professional. Overall a great experience at Sunrise Ford. Great Job everyone! More
by Storman47
Employees Worked With
John Wilson
January 01, 2025
Started off rough but continued with terrible customer service. Sales person fumbled an easy sale. Leaving voicemails is useless; no called me back after 3 attempts. Sales person was condescending and bad service. Sales person fumbled an easy sale. Leaving voicemails is useless; no called me back after 3 attempts. Sales person was condescending and bad at communication. Provided alternate numbers to contact me but refused to and made excuses; she preferred emailing me even with two word responses. Ended up requesting a $34k cash refund. Never again. Finally received someone courteous at the end. Smh. Never again. More
by omari.gore
Employees Worked With
Nancy Cha
January 01, 2025
Sunrise Ford did a great job of taking care of me. Ricky the salesman and financial manager Charles, took great care of me. Once we agreed on a price, everything went very smoothly. Thank you again fo Ricky the salesman and financial manager Charles, took great care of me. Once we agreed on a price, everything went very smoothly. Thank you again for all of your help More
by mark@palmbeachlighting.com
Employees Worked With
Ricky and Charles
December 30, 2024
Service never answers the phone and never calls back. Service manager argues with the customer just to try and prove them wrong Service manager argues with the customer just to try and prove them wrong More
by Kurt.wyatt26
Employees Worked With
No one i care to rate si ce I didn't work with any of them
