Dealer Reviews
Service Reviews
Cars for Sale
Dealer Log In
All Salespeople
Sales Department
Sunrise Ford
Fort Pierce, FL
1,306 Reviews
Welcome To The Sunrise Ford
Sunrise Ford is proud to be a premier destination for Ford’s in the Sunshine State, happily serving thousands of customers since 1932 when a V8 Ford sold for roughly $400! Sunrise Ford is one of the longest-standing dealers in Florida and has grown immensely ever since its humble beginnings at the foot of the Citrus Overpass in downtown Fort Pierce. For almost a century, Sunrise Ford has grown to become an integral part of the Fort Pierce community and wishes to continue doing so in the future! Having started on the shoulders of 14 employees who worked out of a small building in downtown Fort Pierce — Sunrise Ford has grown into one of the largest dealerships on Florida’s Treasure Coast, with more than 80 employees!
The dealership, conveniently located on 16 acres between Fort Pierce and Port St. Lucie, includes a spacious main facility with high-tech service and body shop departments. A separate building houses our used truck department, the largest used pickup sales destination in the area. While many of our core values remain the same, one thing has not, Sunrise Ford has consistently ranked as one of the highest volume and highest customer satisfaction dealerships in Florida!
When Sunrise Ford opened its doors, Fort Pierce was a sleepy fishing and cattle town. World War II brought hundreds of Navy men to the area, who trained on Hutchinson Island to become combat divers, known as the Frogmen. Many of those veterans returned to the Treasure Coast to raise their families. Several remember that Sunrise Ford had the only tow truck in town and often rescued Navy vehicles stuck in the sandy dunes.
After the war, the area flourished with a strong economy based on agriculture, tourism, and real estate development. Sunrise Ford grew with the community and built one of the first “green” dealerships in the state with solar panels, high-impact glass, and recycled materials. Its Internet Department attracts customers from several nearby counties due to its professional Ford-certified sales representatives and its huge inventory of cars and trucks. “If you don’t see what you want on our website, chances are our staff can locate it within 24 hours.”
Sunrise Ford has also been fortunate to have a long-tenured staff that excels in both sales and service! We welcome all visitors from our beautiful Sunshine State and Treasure Coast, as well as those from out of the state!
Read More
This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 8:00 AM - 8:00 PM
Tuesday 8:00 AM - 8:00 PM
Wednesday 8:00 AM - 8:00 PM
Thursday 8:00 AM - 8:00 PM
Friday 8:00 AM - 8:00 PM
Saturday 9:00 AM - 7:00 PM
Sunday 11:00 AM - 5:00 AM
Service
Monday 7:30 AM - 6:00 PM
Tuesday 7:30 AM - 6:00 PM
Wednesday 7:30 AM - 6:00 PM
Thursday 7:30 AM - 6:00 PM
Friday 7:30 AM - 6:00 PM
Saturday 7:30 AM - 3:00 PM
Sunday Closed
Parts
Monday 7:30 AM - 6:00 PM
Tuesday 7:30 AM - 6:00 PM
Wednesday 7:30 AM - 6:00 PM
Thursday 7:30 AM - 6:00 PM
Friday 7:30 AM - 6:00 PM
Saturday 7:30 AM - 3:00 AM
Sunday Closed
By Type
Showing 1,306 reviews
December 08, 2017
Grest Buying Experience Jeff Laher was excellent finding the exact car and lease for my Mom. He was very patient and took a lot of time with her going over all of the feature Jeff Laher was excellent finding the exact car and lease for my Mom. He was very patient and took a lot of time with her going over all of the features on the car. Setting up a flip phone for blue tooth is a lost art and Jeff still figured it out. Great experience! More
by Beverly
November 26, 2017
Awesome Experience I can honestly say that this was the first time purchasing a new vehicle (which I have done many, many times) that I felt absolutely NO anxiety from s I can honestly say that this was the first time purchasing a new vehicle (which I have done many, many times) that I felt absolutely NO anxiety from start to finish. Jeff Laher put me immediately at ease and throughout the process he kept me informed of what was going on. He kept it simple, honest, and fast. Jeff is a true professional! Sandra Nelson who handled the financing and paperwork is a gem! She explained every single form that I was signing and why I was signing it. She is extremely knowledgeable and so friendly! Customer service is above and beyond 5 stars! More
by teyasgma
November 02, 2017
Excellent Purchase experience Jeff knew the product line very well. Excellent job of orchestrating test drive of 4 vehicles inside of an hour. Able to really compare well by step Jeff knew the product line very well. Excellent job of orchestrating test drive of 4 vehicles inside of an hour. Able to really compare well by stepping out ot of one right into the other. No games or pressure on sale or timing. Laid out finacing and X-Plan vs Internet prices. Internet won. Very helpful with financing. Overal great experience More
by Bryan
Employees Worked With
October 28, 2017
Service is Great Very honest and accommodating. Honesty is the best policy. Always nice to see the same faces when you go into Service, plus the mechanics are always w Very honest and accommodating. Honesty is the best policy. Always nice to see the same faces when you go into Service, plus the mechanics are always willing to speak to you as well. More
by Cudadmh
October 28, 2017
Pleasant and Professional Staff Buying a car can be a nightmare these days. This dealership is very professional and honest in answering questions and guiding us to the purchase. N Buying a car can be a nightmare these days. This dealership is very professional and honest in answering questions and guiding us to the purchase. No hard sell! Gave us space to think about the car and came up with a trade in solution that worked for both parties. We have already begun to refer customers to this dealership. We would certainly buy a car from them in the future. More
by FlyBoy
Employees Worked With
Other Employees :
The young gentleman who completed all the paper work- can’t remember his name., Kim Baxter
October 17, 2017
Jeff Laher was great!! I was initially disappointed in my choice of vehicles but after speaking with Jeff he helped me find exactly what I was looking for and the process wa I was initially disappointed in my choice of vehicles but after speaking with Jeff he helped me find exactly what I was looking for and the process was very smooth and easy. I love my new vehicle and I would highly recommend Jeff and Sunrise for all your vehicle purchases!! More
by Explorer heaven
Employees Worked With
September 23, 2017
THE EASIEST CAR PURCHASE EVER The easiest car purchase ever; no gimmicks, no theater, no drama. Lowest offer provided within in minutes, straight facts, super friendly staff. We The easiest car purchase ever; no gimmicks, no theater, no drama. Lowest offer provided within in minutes, straight facts, super friendly staff. We liked the fact that as we walked thru their inventory in the parking lot, we were not immediately overwhelmed with all kinds of questions, asphyxiated intrusion, hyperactive sales people; we had our freedom to appreciate the cars we were interested in, checked all their windows stickers. We recommend this dealer 200% and specially Jeff, theirs salesperson who took care of us. Thank you so much for making us feel at home. More
by kleachmaine
September 08, 2017
EXCELLENT EXPERIENCE TOP SHELF DEALERSHIP I have purchased a number of vehicles over my lifetime and have to say that my experience with Chip Durant and the other staff people I interacted wit I have purchased a number of vehicles over my lifetime and have to say that my experience with Chip Durant and the other staff people I interacted with was the BEST EVER! My compliments to the ownership for putting together such an outstanding team of professionals. Hal Frasier More
by Harold Frasier
August 30, 2017
judge you on how you look just moved to area retired wanting to buy a play toy stopped by 2 times first time no one asked me if they can help me 2nd time I went back into show just moved to area retired wanting to buy a play toy stopped by 2 times first time no one asked me if they can help me 2nd time I went back into show room looking at a roush stage 3 mustang and a GT 350 mustang I was there 20 minutes no one even asked me if I wanted help walked out of show room to look at 50 mustangs finally a greater came to me we went back inside a sales man came over I told him I was interested in the roush and GT350 mustangs he looked me up and down I told him I would like a white or blue GT350 mustang if he could find one for me I also asked if he could give me a price on the roush stage 3 mustang he showed me the sticker price ! he said he might be able to locate a white GT350 he would contact me . I never heard from him or his boss ! I went in with work cloths on maybe that's why? I owned my own business for 36 years and learned that you never judge a book by its cover! More
by tom9644
Employees Worked With
carlos moreno
August 15, 2017
Great Easiest and quickest car buying experience I have ever had. Sales person was great, very knowledgeable and very helpful. Good trade in offer on our ol Easiest and quickest car buying experience I have ever had. Sales person was great, very knowledgeable and very helpful. Good trade in offer on our old car. I will buy here again. More
by Edwin Link
Employees Worked With
