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Sunrise Ford
Fort Pierce, FL
1,298 Reviews
Welcome To The Sunrise Ford
Sunrise Ford is proud to be a premier destination for Ford’s in the Sunshine State, happily serving thousands of customers since 1932 when a V8 Ford sold for roughly $400! Sunrise Ford is one of the longest-standing dealers in Florida and has grown immensely ever since its humble beginnings at the foot of the Citrus Overpass in downtown Fort Pierce. For almost a century, Sunrise Ford has grown to become an integral part of the Fort Pierce community and wishes to continue doing so in the future! Having started on the shoulders of 14 employees who worked out of a small building in downtown Fort Pierce — Sunrise Ford has grown into one of the largest dealerships on Florida’s Treasure Coast, with more than 80 employees!
The dealership, conveniently located on 16 acres between Fort Pierce and Port St. Lucie, includes a spacious main facility with high-tech service and body shop departments. A separate building houses our used truck department, the largest used pickup sales destination in the area. While many of our core values remain the same, one thing has not, Sunrise Ford has consistently ranked as one of the highest volume and highest customer satisfaction dealerships in Florida!
When Sunrise Ford opened its doors, Fort Pierce was a sleepy fishing and cattle town. World War II brought hundreds of Navy men to the area, who trained on Hutchinson Island to become combat divers, known as the Frogmen. Many of those veterans returned to the Treasure Coast to raise their families. Several remember that Sunrise Ford had the only tow truck in town and often rescued Navy vehicles stuck in the sandy dunes.
After the war, the area flourished with a strong economy based on agriculture, tourism, and real estate development. Sunrise Ford grew with the community and built one of the first “green” dealerships in the state with solar panels, high-impact glass, and recycled materials. Its Internet Department attracts customers from several nearby counties due to its professional Ford-certified sales representatives and its huge inventory of cars and trucks. “If you don’t see what you want on our website, chances are our staff can locate it within 24 hours.”
Sunrise Ford has also been fortunate to have a long-tenured staff that excels in both sales and service! We welcome all visitors from our beautiful Sunshine State and Treasure Coast, as well as those from out of the state!
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This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 8:00 AM - 8:00 PM
Tuesday 8:00 AM - 8:00 PM
Wednesday 8:00 AM - 8:00 PM
Thursday 8:00 AM - 8:00 PM
Friday 8:00 AM - 8:00 PM
Saturday 9:00 AM - 7:00 PM
Sunday 11:00 AM - 5:00 AM
Service
Monday 7:30 AM - 6:00 PM
Tuesday 7:30 AM - 6:00 PM
Wednesday 7:30 AM - 6:00 PM
Thursday 7:30 AM - 6:00 PM
Friday 7:30 AM - 6:00 PM
Saturday 7:30 AM - 3:00 PM
Sunday Closed
Parts
Monday 7:30 AM - 6:00 PM
Tuesday 7:30 AM - 6:00 PM
Wednesday 7:30 AM - 6:00 PM
Thursday 7:30 AM - 6:00 PM
Friday 7:30 AM - 6:00 PM
Saturday 7:30 AM - 3:00 AM
Sunday Closed
By Type
Showing 1,298 reviews
September 13, 2019
New Ford Explorer #4 I love buying a new vehicle here and have for many years. Jeff Cook is very good at his job and works very well with others. He works with your budg I love buying a new vehicle here and have for many years. Jeff Cook is very good at his job and works very well with others. He works with your budget and never tries to put you in a car you can not afford. More
by ann
September 10, 2019
High quality routine maintenance service. Sean was very professional in servicing my vehicle. He diagnosed the source of an irritating noise emanating from the passenger side door. Excellent w Sean was very professional in servicing my vehicle. He diagnosed the source of an irritating noise emanating from the passenger side door. Excellent work, Sean. More
by Projoe
Employees Worked With
August 31, 2019
Sync update Josh was so helpful and was so accommodating! We will definitely be back to Sunrise Ford and Josh for any future needs. This dealership is top notch Josh was so helpful and was so accommodating! We will definitely be back to Sunrise Ford and Josh for any future needs. This dealership is top notch and I will definitely reccommend Sunrise to my friends, family, and neighbors! More
by Judy
Employees Worked With
August 23, 2019
Excellent Professional Service I recently purchased tires and had some AC work performed on my 2014 Explorer. Jesse was my service advisor. His service was Excellent. The AC w I recently purchased tires and had some AC work performed on my 2014 Explorer. Jesse was my service advisor. His service was Excellent. The AC work and tire purchase/installation was completed correctly and everything was performed as it should have been. My Explorer was returned clean and with no damage. I highly recommend Sunrise Ford Service Department and especially the service advisor Jesse. More
by 2014 Explorer
Employees Worked With
Jesse
August 19, 2019
Finally experienced customer friendliness there In the past I dreaded going in for service at Sunrise. Things must be changing because my recall and repair service I needed recently was smooth, effi In the past I dreaded going in for service at Sunrise. Things must be changing because my recall and repair service I needed recently was smooth, efficient and above all, FRIENDLY. I dealt with "John" who explained everything to me, and gave me honest advise on certain repairs. Above all, I didn't feel like I was a burden as I had in the past. Repairs were done quickly and I was given a loaner to use until my car was ready. In the past I had to "wait for the next available ride" to get back home. It was a completely different and painless experience!! More
by ellengirl
Employees Worked With
John (from Boston!)
August 08, 2019
Nail in Tire While running errands, I noticed a nail head in my right front tire. Didn't want to pull it for fear the tire would lose pressure. Drove to Sunrise While running errands, I noticed a nail head in my right front tire. Didn't want to pull it for fear the tire would lose pressure. Drove to Sunrise Service Dept. and they immediately pulled the nail which turned out to be very short. No lose of pressure or damage to the tire. Entire time spent including pulling the nail and inspecting the tire - approx. 15 minutes. Left feeling very lucky to have a dealership like Sunrise that could be flexible enough to provide this quality of service. More
by NYSTMajRet
Employees Worked With
August 04, 2019
Recall service The whole process was smooth and quick. They did a great job. Josh and Stacy were both friendly and efficient. I will check out Sunrise Ford again in The whole process was smooth and quick. They did a great job. Josh and Stacy were both friendly and efficient. I will check out Sunrise Ford again in the future More
by Rikki05
July 31, 2019
New truck Carol was very helpful as always she is very knowledgeable of the products and couldn’t ask for a better sales person would definitely recommend her f Carol was very helpful as always she is very knowledgeable of the products and couldn’t ask for a better sales person would definitely recommend her for someone that is interested in new vehicles More
by Bdiddy34
July 25, 2019
Kim, shay, and bill where great!!! Words can’t describe how thankful I am for sunrise Ford they really helped me out when I had a lot of problems with my last car they help me getting Words can’t describe how thankful I am for sunrise Ford they really helped me out when I had a lot of problems with my last car they help me getting a new car at a great price also everyone at the service department deserves five stars thank you again I will definitely be back for more cars and tell my friends and family about sunrise Ford More
by Cdosa
July 19, 2019
Excellent service Josh is an example of what any employee should be and provided me with excellent service. For this I will continue to do business with Sunrise Ford. Josh is an example of what any employee should be and provided me with excellent service. For this I will continue to do business with Sunrise Ford. More
by RandyC
Employees Worked With
