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Sunrise Ford

Fort Pierce, FL

4.2
1,030 Reviews
Welcome To The Sunrise Ford Sunrise Ford is proud to be a premier destination for Ford’s in the Sunshine State, happily serving thousands of customers since 1932 when a V8 Ford sold for roughly $400! Sunrise Ford is one of the longest-standing dealers in Florida and has grown immensely ever since its humble beginnings at the foot of the Citrus Overpass in downtown Fort Pierce. For almost a century, Sunrise Ford has grown to become an integral part of the Fort Pierce community and wishes to continue doing so in the future! Having started on the shoulders of 14 employees who worked out of a small building in downtown Fort Pierce — Sunrise Ford has grown into one of the largest dealerships on Florida’s Treasure Coast, with more than 80 employees! The dealership, conveniently located on 16 acres between Fort Pierce and Port St. Lucie, includes a spacious main facility with high-tech service and body shop departments. A separate building houses our used truck department, the largest used pickup sales destination in the area. While many of our core values remain the same, one thing has not, Sunrise Ford has consistently ranked as one of the highest volume and highest customer satisfaction dealerships in Florida! When Sunrise Ford opened its doors, Fort Pierce was a sleepy fishing and cattle town. World War II brought hundreds of Navy men to the area, who trained on Hutchinson Island to become combat divers, known as the Frogmen. Many of those veterans returned to the Treasure Coast to raise their families. Several remember that Sunrise Ford had the only tow truck in town and often rescued Navy vehicles stuck in the sandy dunes. After the war, the area flourished with a strong economy based on agriculture, tourism, and real estate development. Sunrise Ford grew with the community and built one of the first “green” dealerships in the state with solar panels, high-impact glass, and recycled materials. Its Internet Department attracts customers from several nearby counties due to its professional Ford-certified sales representatives and its huge inventory of cars and trucks. “If you don’t see what you want on our website, chances are our staff can locate it within 24 hours.” Sunrise Ford has also been fortunate to have a long-tenured staff that excels in both sales and service! We welcome all visitors from our beautiful Sunshine State and Treasure Coast, as well as those from out of the state!
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5435 US-1

Fort Pierce, FL

34982

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Showing 1,030 reviews

October 07, 2024

Rob Bernal was the best! Was super helpful throughout the entire process. Thank you for all your help. More

by Agambardella53
Sales Price Transparency
Trade-in Experience
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Recommend Dealer
Yes
Employees Worked With
Rob Bernal
October 06, 2024

Salesman Ricky doesn’t know cars/trucks and it shows when he responds to realistic questions regarding the low ball offer he offered for my trade in (which was a 12k offer on a vehicle they have listed for 2 More

by JC_SWF
Sales Price Transparency
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Recommend Dealer
No
Employees Worked With
Ricky (305) 724-5850
October 05, 2024

I got a car for my wife there in 2010. I have a 08 Mariner, which needed some work. I am glad to meet William Cummins again. because he has helped me on both c a rs in the past. More

by Craig77
Service Price Transparency
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Recommend Dealer
Yes
Employees Worked With
William Cummins.
October 05, 2024

More interested in upselling xxxxxxxx that's not needed then servicing what the customer is asking for. Also continued trying to deal with customer through app than in person when waiting for them. More

by KA
Service Price Transparency
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Recommend Dealer
No
Employees Worked With
Phone application, almost refused to deal with in person besides trying to sell unwanted crap
October 05, 2024

Making arrangements to have service done at Sunrise Ford is so easy. Our advisers get us an appointment that works for us. The techs are on top of all the problems. More

by arodrigues0
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Recommend Dealer
Yes
Employees Worked With
Parts counter people, Sara Hanley, Shawn
October 05, 2024

I requested an oil change asap and it was scheduled the same day as my request. Great service. More

by todd.stephens
Service Price Transparency
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Recommend Dealer
Yes
Employees Worked With
Josh Emery
5.0
This rating includes all reviews, with more weight given to recent reviews.
Rebecca Lassiter
5.0
This rating includes all reviews, with more weight given to recent reviews.
Michael Knight
5.0
This rating includes all reviews, with more weight given to recent reviews.
October 05, 2024

Easy to coordinate and get results and diagnostic options Very helpful in the auto industry thanks More

by Kelly R
Service Price Transparency
Workmanship
Service Time
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Recommend Dealer
Yes
Employees Worked With
William
October 05, 2024

I had a front camera fault issue service appointment dating back from when I bought my car under warranty. This dealer had 2 opportunities to identify the issue. Now that the cat is out of warranty, the More

by wilton
Service Price Transparency
Workmanship
Service Time
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Recommend Dealer
No
Employees Worked With
Rebecca Lassiter
2.0
This rating includes all reviews, with more weight given to recent reviews.
October 04, 2024

Sara got me right in. They informed me of everything that needed to be done and what to expect in the near future. No pressure tactics. More

by shellchal
Service Price Transparency
Workmanship
Service Time
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Recommend Dealer
Yes
Employees Worked With
Sara
October 04, 2024

The service department has no idea on how to repair anything on a Ford escape. And also made sexual advances towards me while I was waiting for my car to be returned to me. They charged me $250 for not More

by fallontuthill
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
No
Employees Worked With
Josh Emery
1.0
This rating includes all reviews, with more weight given to recent reviews.
Rebecca Lassiter
1.0
This rating includes all reviews, with more weight given to recent reviews.
Michael Knight
1.0
This rating includes all reviews, with more weight given to recent reviews.
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