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Sunrise Ford
Fort Pierce, FL
1,909 Reviews
Welcome To The Sunrise Ford
Sunrise Ford is proud to be a premier destination for Ford’s in the Sunshine State, happily serving thousands of customers since 1932 when a V8 Ford sold for roughly $400! Sunrise Ford is one of the longest-standing dealers in Florida and has grown immensely ever since its humble beginnings at the foot of the Citrus Overpass in downtown Fort Pierce. For almost a century, Sunrise Ford has grown to become an integral part of the Fort Pierce community and wishes to continue doing so in the future! Having started on the shoulders of 14 employees who worked out of a small building in downtown Fort Pierce — Sunrise Ford has grown into one of the largest dealerships on Florida’s Treasure Coast, with more than 80 employees!
The dealership, conveniently located on 16 acres between Fort Pierce and Port St. Lucie, includes a spacious main facility with high-tech service and body shop departments. A separate building houses our used truck department, the largest used pickup sales destination in the area. While many of our core values remain the same, one thing has not, Sunrise Ford has consistently ranked as one of the highest volume and highest customer satisfaction dealerships in Florida!
When Sunrise Ford opened its doors, Fort Pierce was a sleepy fishing and cattle town. World War II brought hundreds of Navy men to the area, who trained on Hutchinson Island to become combat divers, known as the Frogmen. Many of those veterans returned to the Treasure Coast to raise their families. Several remember that Sunrise Ford had the only tow truck in town and often rescued Navy vehicles stuck in the sandy dunes.
After the war, the area flourished with a strong economy based on agriculture, tourism, and real estate development. Sunrise Ford grew with the community and built one of the first “green” dealerships in the state with solar panels, high-impact glass, and recycled materials. Its Internet Department attracts customers from several nearby counties due to its professional Ford-certified sales representatives and its huge inventory of cars and trucks. “If you don’t see what you want on our website, chances are our staff can locate it within 24 hours.”
Sunrise Ford has also been fortunate to have a long-tenured staff that excels in both sales and service! We welcome all visitors from our beautiful Sunshine State and Treasure Coast, as well as those from out of the state!
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This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 8:00 AM - 8:00 PM
Tuesday 8:00 AM - 8:00 PM
Wednesday 8:00 AM - 8:00 PM
Thursday 8:00 AM - 8:00 PM
Friday 8:00 AM - 8:00 PM
Saturday 9:00 AM - 7:00 PM
Sunday 11:00 AM - 5:00 AM
Service
Monday 7:30 AM - 6:00 PM
Tuesday 7:30 AM - 6:00 PM
Wednesday 7:30 AM - 6:00 PM
Thursday 7:30 AM - 6:00 PM
Friday 7:30 AM - 6:00 PM
Saturday 7:30 AM - 3:00 PM
Sunday Closed
Parts
Monday 7:30 AM - 6:00 PM
Tuesday 7:30 AM - 6:00 PM
Wednesday 7:30 AM - 6:00 PM
Thursday 7:30 AM - 6:00 PM
Friday 7:30 AM - 6:00 PM
Saturday 7:30 AM - 3:00 AM
Sunday Closed
By Type
Showing 1,909 reviews
August 17, 2024
Purchased a new 2024 Ford Ranger from Sunrise Ford. I highly recommend the salesman Bill Hughes. However part of the purchase agreement was 3 add on warranty products which I have yet to receive any d I highly recommend the salesman Bill Hughes. However part of the purchase agreement was 3 add on warranty products which I have yet to receive any documentation on. I have called, emailed, texted numerous time and have yet to get a response. Management has done a poor job following up. For this reason I do not recommend purchasing a car from Sunrise Ford More
by TR
Verified CustomerEmployees Worked With
Bill Hughes
August 17, 2024
This was a very professional and courteous visit. . I was treated with respect and a true regard for the value of my time. I was in and out in a very timely manner. My representative, Sara Hanley is a . I was treated with respect and a true regard for the value of my time. I was in and out in a very timely manner. My representative, Sara Hanley is a true professional. I was kept informed at all times. She is a true Asset for Sunrise Ford. More
by POMPEI230
Employees Worked With
Sara Hanley
August 17, 2024
I was thrilled with Sara's help. She was very knowledgeable and made sure I had my truck back by he time I had requested it. The service tech did a great job as well. My truck no lon She was very knowledgeable and made sure I had my truck back by he time I had requested it. The service tech did a great job as well. My truck no longer shudders like it did before they flushed my transmission. More
by jimtotton
Employees Worked With
Sara 5 stars
August 16, 2024
Worst, bought many trucks from sunrise ford for my business over 30 years, last service major screw ups, never again! business over 30 years, last service major screw ups, never again! More
by REELKOOL
Employees Worked With
Other Employees :
Sandra Nelson, Elton Wetteland, Mary Jo Tierney, Josh Emery, Janet Monroe, Rebecca Lassiter, Jeremy Harper, Michael Knight
August 16, 2024
The service was performed quickly and efficiently as scheduled. Personnel at the dealership were pleasant and informative. Wil continue to use this dealership. scheduled. Personnel at the dealership were pleasant and informative. Wil continue to use this dealership. More
by Trmadden1264
Employees Worked With
Josh Emery, Rebecca Lassiter, Michael Knight
August 14, 2024
Sunrise Ford, as always, provides amazing service on my Ford vehicles. The service team and department as a whole runs efficiently and are always pleasant. Ford vehicles. The service team and department as a whole runs efficiently and are always pleasant. More
by mikeasquino
Employees Worked With
Sara Haney
