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Sunrise Ford
Fort Pierce, FL
1,122 Reviews
Welcome To The Sunrise Ford
Sunrise Ford is proud to be a premier destination for Ford’s in the Sunshine State, happily serving thousands of customers since 1932 when a V8 Ford sold for roughly $400! Sunrise Ford is one of the longest-standing dealers in Florida and has grown immensely ever since its humble beginnings at the foot of the Citrus Overpass in downtown Fort Pierce. For almost a century, Sunrise Ford has grown to become an integral part of the Fort Pierce community and wishes to continue doing so in the future! Having started on the shoulders of 14 employees who worked out of a small building in downtown Fort Pierce — Sunrise Ford has grown into one of the largest dealerships on Florida’s Treasure Coast, with more than 80 employees!
The dealership, conveniently located on 16 acres between Fort Pierce and Port St. Lucie, includes a spacious main facility with high-tech service and body shop departments. A separate building houses our used truck department, the largest used pickup sales destination in the area. While many of our core values remain the same, one thing has not, Sunrise Ford has consistently ranked as one of the highest volume and highest customer satisfaction dealerships in Florida!
When Sunrise Ford opened its doors, Fort Pierce was a sleepy fishing and cattle town. World War II brought hundreds of Navy men to the area, who trained on Hutchinson Island to become combat divers, known as the Frogmen. Many of those veterans returned to the Treasure Coast to raise their families. Several remember that Sunrise Ford had the only tow truck in town and often rescued Navy vehicles stuck in the sandy dunes.
After the war, the area flourished with a strong economy based on agriculture, tourism, and real estate development. Sunrise Ford grew with the community and built one of the first “green” dealerships in the state with solar panels, high-impact glass, and recycled materials. Its Internet Department attracts customers from several nearby counties due to its professional Ford-certified sales representatives and its huge inventory of cars and trucks. “If you don’t see what you want on our website, chances are our staff can locate it within 24 hours.”
Sunrise Ford has also been fortunate to have a long-tenured staff that excels in both sales and service! We welcome all visitors from our beautiful Sunshine State and Treasure Coast, as well as those from out of the state!
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This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 8:00 AM - 8:00 PM
Tuesday 8:00 AM - 8:00 PM
Wednesday 8:00 AM - 8:00 PM
Thursday 8:00 AM - 8:00 PM
Friday 8:00 AM - 8:00 PM
Saturday 9:00 AM - 7:00 PM
Sunday 11:00 AM - 5:00 AM
Service
Monday 7:30 AM - 6:00 PM
Tuesday 7:30 AM - 6:00 PM
Wednesday 7:30 AM - 6:00 PM
Thursday 7:30 AM - 6:00 PM
Friday 7:30 AM - 6:00 PM
Saturday 7:30 AM - 3:00 PM
Sunday Closed
Parts
Monday 7:30 AM - 6:00 PM
Tuesday 7:30 AM - 6:00 PM
Wednesday 7:30 AM - 6:00 PM
Thursday 7:30 AM - 6:00 PM
Friday 7:30 AM - 6:00 PM
Saturday 7:30 AM - 3:00 AM
Sunday Closed
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Showing 1,122 reviews
December 25, 2010
I looked at a used car twice, took it overnight and paid to have it inspected by my mechanic; brought it back the next morning at about 9:30. I told the manager the car checked out fine by my mechanic, that to have it inspected by my mechanic; brought it back the next morning at about 9:30. I told the manager the car checked out fine by my mechanic, that I had to go back to work, and would be back to speak with the salesman later that day. I left this message with both the manager and the receptionist - to have my salesman call me when he arrived at work so I could decide on a time to speak with him about buying the car. I got a call at about 1PM that same afternoon from my salesman, and was told that the car had been sold! I could not believe that I did not even receive the courtesy of a phone call or any explanation why the car would be sold without giving me notification of any kind when it was obvious I was interested in the car. The salesman acted like he had nothing to do with it, and blamed the manager. What a cowardly and rude way to do business - this only reinforces the stereotypical reputation car salespeople get for their unprofessional tactics. I would not recommend Sunrise Ford in Ft. Pierce under any circumstances. They are not trustworthy, and have no respect for a customer that was clearly ready to buy. What a joke! More
by bnlrelo
Employees Worked With
manager, salesman
July 15, 2009
I have purchased from this dealership in the past. That is what brought me back to this dealer. The salesman and I worked on a trade-in for a new auto. I wasn’t happy with the price - and wanted an extend is what brought me back to this dealer. The salesman and I worked on a trade-in for a new auto. I wasn’t happy with the price - and wanted an extended warranty on the car as I always purchase. The salesman asks me if the new price would be acceptable with the Ext. Warranty - I stated "yes". The manager didn't like the deal, and wanted three thousand more than what I wanted to pay. I stated "fine." I then left the dealership without intention to return. I receive a follow-up call from the salesman - who stated that the offer they made me was "generous" - obviously it's subjective to who it is generous to - it certainly wasn't me. I laughed and told him that he could have had the car off the lot the day before. He calls me back a week later - sates that he would come down another thousand or so from what the manager offered as a deal - I stated that I wasn’t interested in anything over my budget. He calls me three hours later - now we're getting close - we're at $800 over my budget, but I say that if they come down another $300 that it's a deal. The next day the manager calls me - we settle on a price - I say okay - and goes over the purchase on the phone. When I reach the extended warranty, he states that this is "news" to him - and that he would not be able to add the warranty in at that price. So now the deal is off - I call the salesman and asked him about this omission - the salesman states "I didn’t tell him about that because I was trying to get you the best deal possible" - well then my opinion is, did he tell them that the wheels were included as well? My point is - this was BS - the manager knew fully about the warranty - it was on the dealers’ worksheet - they attempted to get me in and buy the car with the deception that the warranty was in the package - and then hit me with it after I was in the dealership. I couldn't care less if I got the care or not - what pissed me off was how they attempted to deceive a customer - this I cannot stand nor will I from any retailer. More
by MidEastVet
Employees Worked With
N/A
