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Sunrise Ford
Fort Pierce, FL
1,353 Reviews
Welcome To The Sunrise Ford
Sunrise Ford is proud to be a premier destination for Ford’s in the Sunshine State, happily serving thousands of customers since 1932 when a V8 Ford sold for roughly $400! Sunrise Ford is one of the longest-standing dealers in Florida and has grown immensely ever since its humble beginnings at the foot of the Citrus Overpass in downtown Fort Pierce. For almost a century, Sunrise Ford has grown to become an integral part of the Fort Pierce community and wishes to continue doing so in the future! Having started on the shoulders of 14 employees who worked out of a small building in downtown Fort Pierce — Sunrise Ford has grown into one of the largest dealerships on Florida’s Treasure Coast, with more than 80 employees!
The dealership, conveniently located on 16 acres between Fort Pierce and Port St. Lucie, includes a spacious main facility with high-tech service and body shop departments. A separate building houses our used truck department, the largest used pickup sales destination in the area. While many of our core values remain the same, one thing has not, Sunrise Ford has consistently ranked as one of the highest volume and highest customer satisfaction dealerships in Florida!
When Sunrise Ford opened its doors, Fort Pierce was a sleepy fishing and cattle town. World War II brought hundreds of Navy men to the area, who trained on Hutchinson Island to become combat divers, known as the Frogmen. Many of those veterans returned to the Treasure Coast to raise their families. Several remember that Sunrise Ford had the only tow truck in town and often rescued Navy vehicles stuck in the sandy dunes.
After the war, the area flourished with a strong economy based on agriculture, tourism, and real estate development. Sunrise Ford grew with the community and built one of the first “green” dealerships in the state with solar panels, high-impact glass, and recycled materials. Its Internet Department attracts customers from several nearby counties due to its professional Ford-certified sales representatives and its huge inventory of cars and trucks. “If you don’t see what you want on our website, chances are our staff can locate it within 24 hours.”
Sunrise Ford has also been fortunate to have a long-tenured staff that excels in both sales and service! We welcome all visitors from our beautiful Sunshine State and Treasure Coast, as well as those from out of the state!
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This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 8:00 AM - 8:00 PM
Tuesday 8:00 AM - 8:00 PM
Wednesday 8:00 AM - 8:00 PM
Thursday 8:00 AM - 8:00 PM
Friday 8:00 AM - 8:00 PM
Saturday 9:00 AM - 7:00 PM
Sunday 11:00 AM - 5:00 AM
Service
Monday 7:30 AM - 6:00 PM
Tuesday 7:30 AM - 6:00 PM
Wednesday 7:30 AM - 6:00 PM
Thursday 7:30 AM - 6:00 PM
Friday 7:30 AM - 6:00 PM
Saturday 7:30 AM - 3:00 PM
Sunday Closed
Parts
Monday 7:30 AM - 6:00 PM
Tuesday 7:30 AM - 6:00 PM
Wednesday 7:30 AM - 6:00 PM
Thursday 7:30 AM - 6:00 PM
Friday 7:30 AM - 6:00 PM
Saturday 7:30 AM - 3:00 AM
Sunday Closed
By Type
Showing 1,353 reviews
February 23, 2024
Service writer Michael Knight very personable & shows he cares. He keeps his customers updated on progress of vehicle. cares. He keeps his customers updated on progress of vehicle. More
by LG2379
Verified Customer
February 23, 2024
Quick, efficient, and friendly! Quick, efficient, and friendly service. Would recommend to anyone needing service for their vehicle. Quick, efficient, and friendly service. Would recommend to anyone needing service for their vehicle. More
by scooper3764
Employees Worked With
Shawn Cooper
February 22, 2024
Had a challenging trade with negative equity and they were able to make it happen and allow me to lease a new VW ID4 were able to make it happen and allow me to lease a new VW ID4 More
by vin42na
Employees Worked With
Monique/ Sales Rep and Mike Lawrence who was absolutely exceptional throughout the process
February 22, 2024
Very pleasant and easy It was a pleasure working with Michael. The experience was easy Michael. The experience was easy More
by PARKMERR
February 21, 2024
Stuart is awesome to deal with. He is very informative and communicates with me very well especially when truck is ready and does a great job. He is very informative and communicates with me very well especially when truck is ready and does a great job. More
by jcampbell26
Employees Worked With
Stuart
February 21, 2024
Our dealings at Sunrise Ford from purchasing the vehicle to this service experience have been extremely professional, courteous and reliable. to this service experience have been extremely professional, courteous and reliable. More
by eemetzler
Employees Worked With
Sean Cooper, Sarah, David Brown, Mark Adams*, Ryan and Bill in Sales
