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Sunrise Ford
Fort Pierce, FL
1,118 Reviews
Welcome To The Sunrise Ford
Sunrise Ford is proud to be a premier destination for Ford’s in the Sunshine State, happily serving thousands of customers since 1932 when a V8 Ford sold for roughly $400! Sunrise Ford is one of the longest-standing dealers in Florida and has grown immensely ever since its humble beginnings at the foot of the Citrus Overpass in downtown Fort Pierce. For almost a century, Sunrise Ford has grown to become an integral part of the Fort Pierce community and wishes to continue doing so in the future! Having started on the shoulders of 14 employees who worked out of a small building in downtown Fort Pierce — Sunrise Ford has grown into one of the largest dealerships on Florida’s Treasure Coast, with more than 80 employees!
The dealership, conveniently located on 16 acres between Fort Pierce and Port St. Lucie, includes a spacious main facility with high-tech service and body shop departments. A separate building houses our used truck department, the largest used pickup sales destination in the area. While many of our core values remain the same, one thing has not, Sunrise Ford has consistently ranked as one of the highest volume and highest customer satisfaction dealerships in Florida!
When Sunrise Ford opened its doors, Fort Pierce was a sleepy fishing and cattle town. World War II brought hundreds of Navy men to the area, who trained on Hutchinson Island to become combat divers, known as the Frogmen. Many of those veterans returned to the Treasure Coast to raise their families. Several remember that Sunrise Ford had the only tow truck in town and often rescued Navy vehicles stuck in the sandy dunes.
After the war, the area flourished with a strong economy based on agriculture, tourism, and real estate development. Sunrise Ford grew with the community and built one of the first “green” dealerships in the state with solar panels, high-impact glass, and recycled materials. Its Internet Department attracts customers from several nearby counties due to its professional Ford-certified sales representatives and its huge inventory of cars and trucks. “If you don’t see what you want on our website, chances are our staff can locate it within 24 hours.”
Sunrise Ford has also been fortunate to have a long-tenured staff that excels in both sales and service! We welcome all visitors from our beautiful Sunshine State and Treasure Coast, as well as those from out of the state!
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This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 8:00 AM - 8:00 PM
Tuesday 8:00 AM - 8:00 PM
Wednesday 8:00 AM - 8:00 PM
Thursday 8:00 AM - 8:00 PM
Friday 8:00 AM - 8:00 PM
Saturday 9:00 AM - 7:00 PM
Sunday 11:00 AM - 5:00 AM
Service
Monday 7:30 AM - 6:00 PM
Tuesday 7:30 AM - 6:00 PM
Wednesday 7:30 AM - 6:00 PM
Thursday 7:30 AM - 6:00 PM
Friday 7:30 AM - 6:00 PM
Saturday 7:30 AM - 3:00 PM
Sunday Closed
Parts
Monday 7:30 AM - 6:00 PM
Tuesday 7:30 AM - 6:00 PM
Wednesday 7:30 AM - 6:00 PM
Thursday 7:30 AM - 6:00 PM
Friday 7:30 AM - 6:00 PM
Saturday 7:30 AM - 3:00 AM
Sunday Closed
By Type
Showing 1,118 reviews
June 10, 2017
Easy to do business with It's not about buying a Ford or buying a Chevrolet. It's about the people you deal with. Sean and his fellow sales accociates make buying a car, new o It's not about buying a Ford or buying a Chevrolet. It's about the people you deal with. Sean and his fellow sales accociates make buying a car, new or used, very easy. Who needs balloons, music or hot dogs? Just be honest and treat me well. This dealership is more like being at country club than a dealership. It's no wonder they have been around so long. More
by Happy camper
June 04, 2017
Smooth and Uncomplicated! We haven't purchased a new car in 12 years, so we were a bit apprehensive. From the moment we walked in until the moment we took possession of our n We haven't purchased a new car in 12 years, so we were a bit apprehensive. From the moment we walked in until the moment we took possession of our new car we were pleasantly surprised and in awe of the well-oiled machine-like process from every department. Chip stayed on top of everything and was in constant contact and went above and beyond to meet our requests. Shea was professional and willing to deal with us and provide us with everything we needed to be happy with the end result - both financially and assurance that the car met our every expectation. We are already in contact with the internet department to purchase my husband a work vehicle and once again, have already experienced phenomenal professionalism from an entirely different department of Sunrise Ford (internet sales.) Thanks also to John - the internet financial guy who stepped up to the plate when new/used car sales got backed up and who processed our paperwork quickly and got us out the door happy and excited to own a new car. Thanks to the whole team. You will not be disappointed when choosing Sunrise Ford for your next new/used car. More
by Karen M. Hansson
June 02, 2017
Excellent! Got me in and out of the dealership in no time! Highly recommend! Excellent service, and maintain great attitudes! I would definitely come back! excel Got me in and out of the dealership in no time! Highly recommend! Excellent service, and maintain great attitudes! I would definitely come back! excellent price for what I was looking for! More
by Nicole122949
May 26, 2017
Red Carpet Treatment Due to work & home schedules as well as some other unique circumstances Chip did everything we required to get the deal for our 2017 Edge done as easy Due to work & home schedules as well as some other unique circumstances Chip did everything we required to get the deal for our 2017 Edge done as easy as possible. He more than exceeded. More
by NolaJazz
May 21, 2017
2017 Escape Purchase Chip Durant's knowledge of vehicle, coupled with resourcefulness with finding specific car in the abbreviated amount of time we had( one day) made fo Chip Durant's knowledge of vehicle, coupled with resourcefulness with finding specific car in the abbreviated amount of time we had( one day) made for a very painless buying experience, that we will relay to all our friends. Thank You More
by Rich manns
Employees Worked With
April 30, 2017
Negotiation was pretty smooth I had to push a little but eventually got a deal that worked for me and the dealer. Chip and Shea got me into the explorer that I wanted. I shopped I had to push a little but eventually got a deal that worked for me and the dealer. Chip and Shea got me into the explorer that I wanted. I shopped around for a few days but came back to Sunrise Ford because of courteous service and willingness to negotiate. More
by Honolulu John
April 30, 2017
Amazing Team! The team that assisted us in our purchase at Sunrise Ford was very professional, courteous, and simple amazing - Chip, Jeremy, and Brian! We sincerely The team that assisted us in our purchase at Sunrise Ford was very professional, courteous, and simple amazing - Chip, Jeremy, and Brian! We sincerely thank you for not adding any pressure on us, and being very knowledgeable of the vehicle. More
by Lloyd and Pam
April 29, 2017
new vechicle trade in This has not been my first dealing with Sunrise Ford I have always been treated well both by the sales dept. and also by the service dept. And have This has not been my first dealing with Sunrise Ford I have always been treated well both by the sales dept. and also by the service dept. And have always been proud to be a Ford customer Thank You, Peter F Brouwer More
by Pete
April 04, 2017
No service service department I requested a service appointment online someone by the name of Jeremy in the service department sent me an email and stated that someone would be get I requested a service appointment online someone by the name of Jeremy in the service department sent me an email and stated that someone would be getting back to me "shortly" concerning the appointment. Although I replied to the e-mail with a thank you and then a follow-up e-mail with another question as to when someone would be contacting me... no one ever returned the email. I've decided to take my business to another Ford dealer. More
by Bryan Tavares
Employees Worked With
Jeremy
March 26, 2017
Pleasant Experience today! Mike was quick to try to get us the best financing option available while we shared a few stories of fishing and gator hunting. He was compassionate a Mike was quick to try to get us the best financing option available while we shared a few stories of fishing and gator hunting. He was compassionate about my feelings knowing I was giving up my Expedition of 13 years. Great service! More
by MikenAimee
Employees Worked With
Mark Cuss Sales and Tina in finance, Mike Campbell
