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Sunrise Ford

Fort Pierce, FL

4.2
1,119 Reviews
Welcome To The Sunrise Ford Sunrise Ford is proud to be a premier destination for Ford’s in the Sunshine State, happily serving thousands of customers since 1932 when a V8 Ford sold for roughly $400! Sunrise Ford is one of the longest-standing dealers in Florida and has grown immensely ever since its humble beginnings at the foot of the Citrus Overpass in downtown Fort Pierce. For almost a century, Sunrise Ford has grown to become an integral part of the Fort Pierce community and wishes to continue doing so in the future! Having started on the shoulders of 14 employees who worked out of a small building in downtown Fort Pierce — Sunrise Ford has grown into one of the largest dealerships on Florida’s Treasure Coast, with more than 80 employees! The dealership, conveniently located on 16 acres between Fort Pierce and Port St. Lucie, includes a spacious main facility with high-tech service and body shop departments. A separate building houses our used truck department, the largest used pickup sales destination in the area. While many of our core values remain the same, one thing has not, Sunrise Ford has consistently ranked as one of the highest volume and highest customer satisfaction dealerships in Florida! When Sunrise Ford opened its doors, Fort Pierce was a sleepy fishing and cattle town. World War II brought hundreds of Navy men to the area, who trained on Hutchinson Island to become combat divers, known as the Frogmen. Many of those veterans returned to the Treasure Coast to raise their families. Several remember that Sunrise Ford had the only tow truck in town and often rescued Navy vehicles stuck in the sandy dunes. After the war, the area flourished with a strong economy based on agriculture, tourism, and real estate development. Sunrise Ford grew with the community and built one of the first “green” dealerships in the state with solar panels, high-impact glass, and recycled materials. Its Internet Department attracts customers from several nearby counties due to its professional Ford-certified sales representatives and its huge inventory of cars and trucks. “If you don’t see what you want on our website, chances are our staff can locate it within 24 hours.” Sunrise Ford has also been fortunate to have a long-tenured staff that excels in both sales and service! We welcome all visitors from our beautiful Sunshine State and Treasure Coast, as well as those from out of the state!
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5435 US-1

Fort Pierce, FL

34982

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Showing 1,119 reviews

September 08, 2017

EXCELLENT EXPERIENCE TOP SHELF DEALERSHIP I have purchased a number of vehicles over my lifetime and have to say that my experience with Chip Durant and the other staff people I interacted wit More

by Harold Frasier
Friendliness
Price
Recommend Dealer
Yes
Employees Worked With
Sandra Nelson
5.0
This rating includes all reviews, with more weight given to recent reviews.
Rebecca Lassiter
5.0
This rating includes all reviews, with more weight given to recent reviews.
Chip Durant
5.0
This rating includes all reviews, with more weight given to recent reviews.
August 30, 2017

judge you on how you look just moved to area retired wanting to buy a play toy stopped by 2 times first time no one asked me if they can help me 2nd time I went back into show More

by tom9644
Customer Service
Recommend Dealer
No
Employees Worked With
carlos moreno
Aug 31, 2017 -

Sunrise Ford responded

Tom, Allow me to sincerely apologize for your experience and the lack of communication. I was unable to locate the color you want, but, as was discussed when you were here, we will be happy to order the car to your specifications upon receiving our next allotment. I assure you that it is not our policy to prejudge customers. In fact, we put incredible emphasis on treating everyone equally. With that being said, if I can be of any assistance moving forward, please contact me directly. Jeremy Harper New Vehicle Sales Manager 772-461-6000

August 15, 2017

Great Easiest and quickest car buying experience I have ever had. Sales person was great, very knowledgeable and very helpful. Good trade in offer on our ol More

by Edwin Link
Customer Service
Friendliness
Price
Recommend Dealer
Yes
Employees Worked With
Jeff Laher
5.0
This rating includes all reviews, with more weight given to recent reviews.
August 01, 2017

Love Sandra Nelson She is a very friendly and professional person made my experience easy . She took her time and explained everything about what I was signing. I really More

by tavajohn
Customer Service
Quality Of Work
Friendliness
Price
Recommend Dealer
Yes
Employees Worked With
Sandra Nelson
5.0
This rating includes all reviews, with more weight given to recent reviews.
Leo Storniolo
5.0
This rating includes all reviews, with more weight given to recent reviews.
August 01, 2017

My new Focus Titanium We had been looking to trade from our 2010 Mustang GT Convertible to a smaller, fuel efficient vehicle. We had a mixed dealing at a Stuart dealership. More

by Lefty1
Customer Service
Friendliness
Price
Recommend Dealer
Yes
Employees Worked With
Rebecca Lassiter
5.0
This rating includes all reviews, with more weight given to recent reviews.
Jeff Laher
5.0
This rating includes all reviews, with more weight given to recent reviews.
July 31, 2017

Professional and Courteous Car Buying Experience Jeff Laher was friendly, courteous and professional. He treated us as knowledgeable consumers and was upfront with all of his answers to our question More

by Fiesta 2017
Customer Service
Quality Of Work
Friendliness
Price
Recommend Dealer
Yes
Employees Worked With
Sandra Nelson
5.0
This rating includes all reviews, with more weight given to recent reviews.
Rebecca Lassiter
5.0
This rating includes all reviews, with more weight given to recent reviews.
Jeff Laher
5.0
This rating includes all reviews, with more weight given to recent reviews.
July 31, 2017

Excellent Customer Service We shopped for a new SUV for sometime and finally decided on the Ford Expedition. We researched the car we wanted and found it online. We were given More

by purchaserinpsl
Customer Service
Friendliness
Price
Recommend Dealer
Yes
Employees Worked With
Sandra Nelson
5.0
This rating includes all reviews, with more weight given to recent reviews.
Jeff Laher
5.0
This rating includes all reviews, with more weight given to recent reviews.
July 30, 2017

Great Experience...Friendly and No Pressure It took me quite some time before I finally decided I would like a new vehicle and would like try leasing. I have a 2004 Taurus and love it, but want More

by K6SUN
Customer Service
Quality Of Work
Friendliness
Price
Recommend Dealer
Yes
Employees Worked With
Sandra Nelson
5.0
This rating includes all reviews, with more weight given to recent reviews.
Rebecca Lassiter
5.0
This rating includes all reviews, with more weight given to recent reviews.
Chip Durant
5.0
This rating includes all reviews, with more weight given to recent reviews.
July 25, 2017

No pressure, Clean Deal Sunrise Ford was courteous with no hassle sales. I dealt with Jeff Laher who was professional and answered all my questions. At no time did anyone a More

by chuck oliver
Customer Service
Quality Of Work
Friendliness
Price
Recommend Dealer
Yes
Employees Worked With
Jeff Laher
5.0
This rating includes all reviews, with more weight given to recent reviews.
July 24, 2017

Ford SUV Mr Durant was very helpful and willing to go that extra step to make us happy we're glad that we came to Ford dealership to pick out a new vehicle we More

by Patricia Sharp
Customer Service
Quality Of Work
Friendliness
Price
Recommend Dealer
Yes
Employees Worked With
Chip Durant
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Finance.
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