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Soerens Ford

Brookfield, WI

4.8
701 Reviews
At Soerens Ford of Brookfield, your experience will truly be Nice! Since our beginning in 1917, Soerens Ford has been a family business. We were the first Ford dealership in Milwaukee, and continue to be the oldest Ford dealership in metro Milwaukee. Whether it's a quick tune-up, an interior or exterior porter, the need for an immediate fix, or suiting up with a new ride altogether, Soerens Ford of Brookfield has you covered. Our state-of-the-art Service Center and award-winning Collision Center are open daily for your convenience, and our knowledgeable Sales team will go above and beyond to ensure we find the right fit for you. Our extensive inventory of new and used Ford models are sure to impress. Soerens Ford of Brookfield also has one of the largest selection of Ford parts in the area. We are very proud of our longevity in the car business and the reputation we’ve worked so hard to build in the community over the years. We are also gratified by the loyalty of our customers, our friends, neighbors, and family, and our incredible team at Soerens Ford. Thank you for supporting us the past 106 years, and helping us to secure the honor of the Ford President’s Award for 2017! Stop in to Soerens Ford of Brookfield and experience the "Home of the Nice Guys" at 18900 West Capitol Drive, Brookfield, WI.
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18900 W. Capitol Drive

Brookfield, WI

53045

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Showing 701 reviews

May 08, 2013

Adam was extremely friendly, knowledgeable and low key. He answered all our questions and put us at ease. I was helping my mother shop for a used vehicle and she was really anxious about the process. Ada More

by VTnina
Customer Service
Friendliness
Recommend Dealer
Yes
Employees Worked With
Adam Thiele
March 17, 2013

I recently purchased a new F-150 from Sorens and was very happy with the buying process and my new vehicle until there was a leak in the third tail light that stained my interior headliner. I took the truck More

by firstfordtruck
Customer Service
Quality Of Work
Friendliness
Price
Recommend Dealer
No
Employees Worked With
Rachel Minshall
September 22, 2012

Bought a used F-150. Found out my spare key was for another truck. Called and called; no call back for over a month. Went to another dealer and paid for a spare key. Once Soeren's has your money, it More

by NOtoSOERENS
Customer Service
Recommend Dealer
No
Employees Worked With
Anyone that would answer the phone
May 01, 2012

I needed bodywork repairs and painting. The service people were very efficient, friendly and honest. The repairs were made as quickly as possible and very well. Ialways use Soerens for service. More

by suzannerod
Customer Service
Quality Of Work
Friendliness
Price
Recommend Dealer
Yes
Employees Worked With
Rachael, Doug, Tony
April 12, 2012

We worked with Greg Rossey on the initial visit, then Alex Denk/Mike Walsh on the test drive and sale and then Greg Rossey again on the delivery of the car. Everyone was very professional and actually v More

by SteveFleming
Customer Service
Quality Of Work
Friendliness
Price
Recommend Dealer
Yes
Employees Worked With
Greg Rossey
March 17, 2012

I replaced the washer hose assembly and machined brake rotors. Repair was done timely and very well. Mechanic knew what noise being made was right away. Nice they offer coffee, popcorn, courtesy rides, re More

by markchenoweth
Customer Service
Quality Of Work
Friendliness
Price
Recommend Dealer
Yes
Employees Worked With
tony
February 14, 2012

My husband and I had been shopping for a specific Volkswagen car. Through an Internet auto search, I found the car at Soerens Ford. Both John and Adam in Internet sales were prompt in answering my q More

by jrocconi
Customer Service
Friendliness
Price
Recommend Dealer
Yes
Employees Worked With
John Dziadosz and Adam Thiele
August 03, 2011

I have been going to Soerens Ford for almost six years now and have never had to go back for any unresolved issues. In fact, Soerens mechanic, Chris, fixed a noise problem with my brakes that two other de More

by 00lincoln
Customer Service
Quality Of Work
Friendliness
Price
Recommend Dealer
Yes
Employees Worked With
mechanic--Chris
Oct 17, 2011 -

Soerens Ford responded

00Lincoln, Thank you for taking the time to write a review for the service provided by Soerens Ford, we really appreciate it. I am glad to hear that the noise was fixed on your vehicle. Chris is one of our top mechanics and we are committed to fixing our customers' problems at a reasonable price. Please stop by any time with questions or problems regarding your current vehicle, or simply just stop by to say hello. We look forward to continuing to serve you as a customer for many years to come. Thank you again for the review. Sincerely, Stephanie Soerens General Manager 262-781-9800

July 07, 2011

I worked with Adam Thiele in the Internet Sales Department. He got me a great price on the new Fusion I was looking for with just the right package for me. The entire dealership was friendly. Met m More

by emorris1942
Customer Service
Price
Recommend Dealer
Yes
Employees Worked With
Adam Thiele
Oct 17, 2011 -

Soerens Ford responded

EMorris1942, Thank you for taking the time to write a review. The Fusion is a wonderful choice especially with the Sync System. If there are any questions regarding the Sync System in your vehicle, please let us know. Laura, our Sync Specialist, will be happy to answer those for you. Thank you for your business and again thank you for the review. Please let us know if there is anything we can do for you in the future. Sincerely, Stephanie Soerens General Manager 262-781-9800

May 07, 2011

They don't stand behind what they sell. Sold me a substandard manufactured vehicle and they would not take responsibility for selling a poor new escape. I had my brand new vehicle in 9 times starting More

by lajc
Customer Service
Quality Of Work
Friendliness
Price
Recommend Dealer
No
Employees Worked With
na
Jul 19, 2011 -

Soerens Ford responded

At Soerens Ford we do stand behind the vehicles that we sell and I am sorry that you had this experience. As the General Manager at Soerens Ford I wanted to let you know that we have confidence in our employees to handle problems that arise and to escalate problems to managers as needed. It sounds like there was some confusion in how your situation was handled. I would like to touch base with you to get this corrected and resolved. Feel free to call me at 262-781-9800 or email me at stephs@soerens.com so we may discuss this further. -Stephanie Soerens

Sep 08, 2011 -

Soerens Ford responded

Thank you for taking the time to share your comments and feelings about our dealership on DealerRater.com. Even though your comments did not shine a positive light on our dealership, it is helpful to us in finding out where some of our weaknesses lie; whether in our personnel or our processes. We apologize for your experience and we appreciate your feedback. We hope for a future opportunity to make this right for you. You may contact me anytime to voice your concerns. Stephanie Soerens 262-781-9800

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