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Soerens Ford
Brookfield, WI
707 Reviews
At Soerens Ford of Brookfield, your experience will truly be Nice! Since our beginning in 1917, Soerens Ford has been a family business. We were the first Ford dealership in Milwaukee, and continue to be the oldest Ford dealership in metro Milwaukee. Whether it's a quick tune-up, an interior or exterior porter, the need for an immediate fix, or suiting up with a new ride altogether, Soerens Ford of Brookfield has you covered. Our state-of-the-art Service Center and award-winning Collision Center are open daily for your convenience, and our knowledgeable Sales team will go above and beyond to ensure we find the right fit for you. Our extensive inventory of new and used Ford models are sure to impress. Soerens Ford of Brookfield also has one of the largest selection of Ford parts in the area.
We are very proud of our longevity in the car business and the reputation we’ve worked so hard to build in the community over the years. We are also gratified by the loyalty of our customers, our friends, neighbors, and family, and our incredible team at Soerens Ford. Thank you for supporting us the past 106 years, and helping us to secure the honor of the Ford President’s Award for 2017! Stop in to Soerens Ford of Brookfield and experience the "Home of the Nice Guys" at 18900 West Capitol Drive, Brookfield, WI.
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This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 9:00 AM - 7:00 PM
Tuesday 9:00 AM - 7:00 PM
Wednesday 9:00 AM - 7:00 PM
Thursday 9:00 AM - 7:00 PM
Friday 9:00 AM - 7:00 PM
Saturday 9:00 AM - 5:00 PM
Sunday Closed
Service
Monday 7:00 AM - 7:00 PM
Tuesday 7:00 AM - 7:00 PM
Wednesday 7:00 AM - 6:00 PM
Thursday 7:00 AM - 6:00 PM
Friday 7:00 AM - 6:00 PM
Saturday 7:00 AM - 3:00 PM
Sunday Closed
Parts
Monday 7:00 AM - 7:00 PM
Tuesday 7:00 AM - 7:00 PM
Wednesday 7:00 AM - 6:00 PM
Thursday 7:00 AM - 6:00 PM
Friday 7:00 AM - 6:00 PM
Saturday 7:00 AM - 3:00 PM
Sunday Closed
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Showing 707 reviews
October 13, 2016
Good service I needed a battery replaced and other places wouldn't even attempt to replace it. Your service tech finished the job in 30 minutes. Nice waiting area I needed a battery replaced and other places wouldn't even attempt to replace it. Your service tech finished the job in 30 minutes. Nice waiting area too. More
by CO Jim
October 13, 2016
Regular Maintanence. I was early for my appointment and they got me in, took care of everything and got me out ahead of time. As always great job. I was early for my appointment and they got me in, took care of everything and got me out ahead of time. As always great job. More
by dan150
Employees Worked With
Tyler Garfield
October 09, 2016
Great place to look at vehicles and test drive. Staff very friendly, knowledgeable and accommodating. Little to no sales pressure. Todd was very willing to make to look at vehicles and test drive. Staff very friendly, knowledgeable and accommodating. Little to no sales pressure. Todd was very willing to make buying my new truck a good experience. Thanks! More
by SilvrDrgn
Employees Worked With
Adam Thiele,Todd Ridder
October 07, 2016
Ford Truck All staff was friendly and were helpful & knowledgeable in our purchase. Zach was very helpful in going over all the details of the vehicle. Highly All staff was friendly and were helpful & knowledgeable in our purchase. Zach was very helpful in going over all the details of the vehicle. Highly recommend Soerens. More
by Carly
Employees Worked With
Zach Kuhlmann
October 07, 2016
Good experience I purchased a 2010 Yukon Denali and overall it was a good experience. Very friendly staff. The only complaint would be that when I picked up the veh I purchased a 2010 Yukon Denali and overall it was a good experience. Very friendly staff. The only complaint would be that when I picked up the vehicle the gas tank was only filled to 1/4. I would expect a full tank of gas when purchasing a $30,000 vehicle. Not a huge issue - this was the only disappointment I had with the entire transaction. I would definitely recommend Soerens Ford - just make sure to ask for a full tank of gas when picking up your vehicle;) More
by LORI MICHAUD
Employees Worked With
Can't remember his name
October 07, 2016
Service repair Very good customer service for a repair that was needed on a used 2010 Chevrolet K3500. Very friendly and efficient process. I would recommend Soere Very good customer service for a repair that was needed on a used 2010 Chevrolet K3500. Very friendly and efficient process. I would recommend Soerens to others. More
by ERC
Employees Worked With
Don't remember
September 21, 2016
Ford Escape Purchase at Soerens Ford I purchased a 2017 Ford Escape from Soerens Ford a few weeks ago. Dean Hoyt, my salesman, was very helpful; he listened to my needs and provided the I purchased a 2017 Ford Escape from Soerens Ford a few weeks ago. Dean Hoyt, my salesman, was very helpful; he listened to my needs and provided the advice I needed in selecting the new vehicle and going through with the purchase. Everyone I dealt with was higly professional and an absolute pleasure to work with. I'd recommend Soerens Ford in a heartbeat to anyone who is shopping for a new vehicle. More
by Ken
Employees Worked With
Dean Hoyt, Mike Walsh, Tina McKandes, Barb Nobile
September 19, 2016
Highly recommend Mark and Greg were both very helpful in selecting my new car. Mark was very knowledgeable and friendly throughout the test drive and in helping me tra Mark and Greg were both very helpful in selecting my new car. Mark was very knowledgeable and friendly throughout the test drive and in helping me track down a vehicle with the trim package I wanted (my car ended up coming from Michigan). In fact all the staff I encountered did everything they could to make sure I was comfortable with my decisions and we're willing to take the time to find the right vehicle for me. My family has bought 3 vehicles from Soerens Ford over the years and I would definitely recommend them. More
by Lee Wegener
Employees Worked With
Mark Schwerm
September 18, 2016
Every time I go is a great expierence at Sorens Ford I just leased my 4th Ford Escape from Soerens Ford and before that bought 2 Fords. Ask me why I keep going back? Because of John Schultz. I followed J I just leased my 4th Ford Escape from Soerens Ford and before that bought 2 Fords. Ask me why I keep going back? Because of John Schultz. I followed John from Best Ford to Soerens. John is an honest no nonsense salesman. John Schultz is the best! I tell everyone to go to Soerens Ford & see John.. More
by Mary
Employees Worked With
John Schultz,
September 16, 2016
Customer service Rachel the body shop manager went beyond any reasonable expectation to help resolve a problem with my truck. The problem was caused by an outside vend Rachel the body shop manager went beyond any reasonable expectation to help resolve a problem with my truck. The problem was caused by an outside vendor from another dealership, but she was more than ready to help me get the problem fixed. I can highly recommend Soerens for their customer service and attention to detail. More
by Matthew
Employees Worked With
Rachel Menshal
