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Soerens Ford

Brookfield, WI

Overview
Employees
Reviews
Vehicles
4.9
433 Reviews
At Soerens Ford of Brookfield, your experience will truly be Nice! Since our beginning in 1917, Soerens Ford has been a family business. We were the first Ford dealership in Milwaukee, and continue to be the oldest Ford dealership in metro Milwaukee. Whether it's a quick tune-up, an interior or exterior porter, the need for an immediate fix, or suiting up with a new ride altogether, Soerens Ford of Brookfield has you covered. Our state-of-the-art Service Center and award-winning Collision Center are open daily for your convenience, and our knowledgeable Sales team will go above and beyond to ensure we find the right fit for you. Our extensive inventory of new and used Ford models are sure to impress. Soerens Ford of Brookfield also has one of the largest selection of Ford parts in the area. We are very proud of our longevity in the car business and the reputation we’ve worked so hard to build in the community over the years. We are also gratified by the loyalty of our customers, our friends, neighbors, and family, and our incredible team at Soerens Ford. Thank you for supporting us the past 106 years, and helping us to secure the honor of the Ford President’s Award for 2017! Stop in to Soerens Ford of Brookfield and experience the "Home of the Nice Guys" at 18900 West Capitol Drive, Brookfield, WI.
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18900 W. Capitol Drive

Brookfield, WI

53045

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Showing 433 reviews

July 07, 2011

I worked with Adam Thiele in the Internet Sales Department. He got me a great price on the new Fusion I was looking for with just the right package for me. The entire dealership was friendly. Met m More

by emorris1942
Customer Service
Price
Recommend Dealer
Yes
Employees Worked With
Adam Thiele
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Oct 17, 2011 -

Soerens Ford responded

EMorris1942, Thank you for taking the time to write a review. The Fusion is a wonderful choice especially with the Sync System. If there are any questions regarding the Sync System in your vehicle, please let us know. Laura, our Sync Specialist, will be happy to answer those for you. Thank you for your business and again thank you for the review. Please let us know if there is anything we can do for you in the future. Sincerely, Stephanie Soerens General Manager 262-781-9800

Helpful 1
May 07, 2011

They don't stand behind what they sell. Sold me a substandard manufactured vehicle and they would not take responsibility for selling a poor new escape. I had my brand new vehicle in 9 times starting More

by lajc
Customer Service
Quality Of Work
Friendliness
Price
Recommend Dealer
No
Employees Worked With
na
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Jul 19, 2011 -

Soerens Ford responded

At Soerens Ford we do stand behind the vehicles that we sell and I am sorry that you had this experience. As the General Manager at Soerens Ford I wanted to let you know that we have confidence in our employees to handle problems that arise and to escalate problems to managers as needed. It sounds like there was some confusion in how your situation was handled. I would like to touch base with you to get this corrected and resolved. Feel free to call me at 262-781-9800 or email me at stephs@soerens.com so we may discuss this further. -Stephanie Soerens

Sep 08, 2011 -

Soerens Ford responded

Thank you for taking the time to share your comments and feelings about our dealership on DealerRater.com. Even though your comments did not shine a positive light on our dealership, it is helpful to us in finding out where some of our weaknesses lie; whether in our personnel or our processes. We apologize for your experience and we appreciate your feedback. We hope for a future opportunity to make this right for you. You may contact me anytime to voice your concerns. Stephanie Soerens 262-781-9800

Helpful 1
May 04, 2010

They do not have enough expertise with the Ford diesel engines to provide a reliable diagnosis of the problem, let alone provide a reliable quote for the work. Because of this inexperience, they wavered o More

by scrolecki
Customer Service
Quality Of Work
Friendliness
Price
Recommend Dealer
No
Employees Worked With
John Brace
Report | Print
Jul 19, 2011 -

Soerens Ford responded

Unfortunately diagnosing problems are not always as easy to determine until a mechanic is actually working on the repair. I am not sure what the problem was with your vehicle, I do know that we have Ford Certified Mechanics that are able to work on diesel engines. The service writers will do their best to give you an approximate idea of what on the vehicle will need to be repaired and an approximate cost. Once the mechanic gets involved in the repair they are better able to diagnois the problem. We will keep the customer informed of additional problems that are found as the process goes on and work to repair the cause of the problem. I invite you to contact me so we may further discuss the issue and have our mechanics look into it. -Stephanie Soerens stephs@soerens.com 262-781-9800

Sep 08, 2011 -

Soerens Ford responded

Thank you for taking the time to provide feedback regarding your experience at Soerens Ford. Since your review has posted we have made changes to our business/staff. We are asking if you will give us the opportunity to make this up to you for future service needs or when you are in the market for a new car. Please contact me directly and I can assure you that we will provide a positive experience. Stephanie Soerens 262-781-9800

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