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Soerens Ford
Brookfield, WI
563 Reviews
At Soerens Ford of Brookfield, your experience will truly be Nice! Since our beginning in 1917, Soerens Ford has been a family business. We were the first Ford dealership in Milwaukee, and continue to be the oldest Ford dealership in metro Milwaukee. Whether it's a quick tune-up, an interior or exterior porter, the need for an immediate fix, or suiting up with a new ride altogether, Soerens Ford of Brookfield has you covered. Our state-of-the-art Service Center and award-winning Collision Center are open daily for your convenience, and our knowledgeable Sales team will go above and beyond to ensure we find the right fit for you. Our extensive inventory of new and used Ford models are sure to impress. Soerens Ford of Brookfield also has one of the largest selection of Ford parts in the area.
We are very proud of our longevity in the car business and the reputation we’ve worked so hard to build in the community over the years. We are also gratified by the loyalty of our customers, our friends, neighbors, and family, and our incredible team at Soerens Ford. Thank you for supporting us the past 106 years, and helping us to secure the honor of the Ford President’s Award for 2017! Stop in to Soerens Ford of Brookfield and experience the "Home of the Nice Guys" at 18900 West Capitol Drive, Brookfield, WI.
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This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 9:00 AM - 7:00 PM
Tuesday 9:00 AM - 7:00 PM
Wednesday 9:00 AM - 7:00 PM
Thursday 9:00 AM - 7:00 PM
Friday 9:00 AM - 7:00 PM
Saturday 9:00 AM - 5:00 PM
Sunday Closed
Service
Monday 7:00 AM - 7:00 PM
Tuesday 7:00 AM - 7:00 PM
Wednesday 7:00 AM - 6:00 PM
Thursday 7:00 AM - 6:00 PM
Friday 7:00 AM - 6:00 PM
Saturday 7:00 AM - 3:00 PM
Sunday Closed
Parts
Monday 7:00 AM - 7:00 PM
Tuesday 7:00 AM - 7:00 PM
Wednesday 7:00 AM - 6:00 PM
Thursday 7:00 AM - 6:00 PM
Friday 7:00 AM - 6:00 PM
Saturday 7:00 AM - 3:00 PM
Sunday Closed
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Showing 563 reviews
March 12, 2017
Comfortable and respectful. For the first time in over 30 years, this is the first time I've become a repeat customer at an auto dealership. We bought our first F-150 in 2010 and For the first time in over 30 years, this is the first time I've become a repeat customer at an auto dealership. We bought our first F-150 in 2010 and came back this year when we needed to upgrade. We were treated fairly and respectfully while still trying to negotiate the best deal possible. We were treated more like visiting guests than customers and smiles were the fare of the day. Tip of the hat to Adam, Tina and Ted who helped pull all the pieces together. We bought our first truck from Adam and returned because of him. More
by pbuehler77
Employees Worked With
Adam and Tina
March 10, 2017
Excellent fast service I have been coming back to Soerens Ford for the Works Package for the past 15+ years. The price is an absolute bargain.etc etc I have been coming back to Soerens Ford for the Works Package for the past 15+ years. The price is an absolute bargain.etc etc More
by John R. Thomas
Employees Worked With
Mike Walsh
March 06, 2017
Pleasure to do business with!! Our salesman Kerry was a very nice man to work with. He greeted us at the door , once introductions were made he knew exactly what car we were there t Our salesman Kerry was a very nice man to work with. He greeted us at the door , once introductions were made he knew exactly what car we were there to see. The deal was done in an hour and a half. Would definitely recommend dealership to any one and everyone. More
by Mark Cisewski
Employees Worked With
Kerry Royce
March 04, 2017
It was a great experience Overall it was the best experience we have ever had. The sales manager carefully went over most of the features in the car and said we should come b Overall it was the best experience we have ever had. The sales manager carefully went over most of the features in the car and said we should come back in a couple of weeks and he would go over everything else. He did not want us to be too overwhelmed the first time. More
by Golf
Employees Worked With
Mike Walsh
March 02, 2017
Excellent customer service I recently came in for an oil change and found the service staff to be extremely courteous and friendly. They treat you with honesty and respect. I recently came in for an oil change and found the service staff to be extremely courteous and friendly. They treat you with honesty and respect. More
by Kate
Employees Worked With
Service writer
March 02, 2017
Truly is the home of the nice guys! John Schultz and new car manager Mike helped us in every way possible in finding the right car. Their no pressure sales and expertise helped to make o John Schultz and new car manager Mike helped us in every way possible in finding the right car. Their no pressure sales and expertise helped to make our buying experience pleasurable. We feel the price we paid was fair and we do not feel like we were taken advantage of. If you are in the market for a new ride, don't hesitate to give these guys a chance! More
by Andrew Paar
Employees Worked With
John Schultz, Mike
March 01, 2017
Great fast service as usual! I dropped a tire at 1:00 and they had it ready before 4 - great fast service, even without an appointment - and they didn't blow it off because it wa I dropped a tire at 1:00 and they had it ready before 4 - great fast service, even without an appointment - and they didn't blow it off because it was so small compared to all the other service work going on at the same time. More
by Dave
Employees Worked With
Tyler
February 28, 2017
Most Excellent Service! I came in with a service issue that I needed to attend to until I could get the proper repair and also to schedule routine maintenance. Instead, my t I came in with a service issue that I needed to attend to until I could get the proper repair and also to schedule routine maintenance. Instead, my truck was ushered back to a service bay. The service issue was handled and the routine maintenance was completed in less than an hour. Needless to say, I am a very happy and very satisfied customer. Although I forgot my service writer's name [my issue, not his; I am terrible with names], he always remembers me and provides excellent service. He is one of the reasons we take all our vehicles to Soeren's! More
by Dennis K Waller
Employees Worked With
Cannot recall his name!
February 21, 2017
Great service Tyler was very helpful and did a great job work with the warranty company and overseeing the work that had to be done. The tech did a great job as wel Tyler was very helpful and did a great job work with the warranty company and overseeing the work that had to be done. The tech did a great job as well. More
by TD
Employees Worked With
Tyler
February 20, 2017
Survey I worked with Pete Kraut to buy a new F-150. Everything went well. I have not worked with the service department yet, so I cannot comment on that. I worked with Pete Kraut to buy a new F-150. Everything went well. I have not worked with the service department yet, so I cannot comment on that. More
by Jeff
Employees Worked With
Pete Kraut
