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Soerens Ford

Brookfield, WI

4.8
650 Reviews
At Soerens Ford of Brookfield, your experience will truly be Nice! Since our beginning in 1917, Soerens Ford has been a family business. We were the first Ford dealership in Milwaukee, and continue to be the oldest Ford dealership in metro Milwaukee. Whether it's a quick tune-up, an interior or exterior porter, the need for an immediate fix, or suiting up with a new ride altogether, Soerens Ford of Brookfield has you covered. Our state-of-the-art Service Center and award-winning Collision Center are open daily for your convenience, and our knowledgeable Sales team will go above and beyond to ensure we find the right fit for you. Our extensive inventory of new and used Ford models are sure to impress. Soerens Ford of Brookfield also has one of the largest selection of Ford parts in the area. We are very proud of our longevity in the car business and the reputation we’ve worked so hard to build in the community over the years. We are also gratified by the loyalty of our customers, our friends, neighbors, and family, and our incredible team at Soerens Ford. Thank you for supporting us the past 106 years, and helping us to secure the honor of the Ford President’s Award for 2017! Stop in to Soerens Ford of Brookfield and experience the "Home of the Nice Guys" at 18900 West Capitol Drive, Brookfield, WI.
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18900 W. Capitol Drive

Brookfield, WI

53045

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Showing 650 reviews

January 27, 2021

We seldom buy new cars, and likely feel like most people in disliking dealing with a car dealership. That changed with Soerens and Peter Kraut - he was helpful, low pressure and knowledgeable about the car More

by Geoff
Customer Service
Quality Of Work
Friendliness
Price
Recommend Dealer
Yes
Employees Worked With
Peter Kraut
January 21, 2021

It's been a few years since I purchased a car from Ford, so I wasn"t sure what to expect. So color me pleasantly surprised at the friendly, easygoing Matt Borkowski. His straightforward approach was a reli More

by danidsmom1
Customer Service
Quality Of Work
Friendliness
Price
Recommend Dealer
Yes
Employees Worked With
Matt Borkowski, Tom(finance)
December 22, 2020

This was the 3rd auto I purchased from Peter Kraut at Soerens Ford, and as I expected, it was smooth and uneventful. No drama, great competitive price, fast service and everything I need in a dealer. The More

by david
Customer Service
Quality Of Work
Friendliness
Price
Recommend Dealer
Yes
Employees Worked With
Peter Kraut
December 21, 2020

Had a great sales person. Very customer friendly. And got what I believe was a great deal. It appears Fords are much improved in styling and performance. More

by davidson.bruce.c
Customer Service
Friendliness
Price
Recommend Dealer
Yes
Employees Worked With
Peter Kraut
December 03, 2020

Great dealership! We worked with Scott Sawejka earlier this year to buy a car for our daughter. He was great - easy to work with, gave us the time and attention we needed and he made sure she was comforta More

by JTG2020
Customer Service
Quality Of Work
Friendliness
Price
Recommend Dealer
Yes
Employees Worked With
Scott Sawejka
December 01, 2020

Over the years (been out of WI for 22 years) I've dealt with numerous dealers in several different states (including WI) and now dealing with Soerens Ford I find them to be the best I've worked with. The More

by larryweber2
Customer Service
Quality Of Work
Friendliness
Price
Recommend Dealer
Yes
Employees Worked With
Mike Walsh, Peter Kraut, Anne Fredrickson and Tyler Garfield.
November 16, 2020

Have enjoyed working with Scott on this purchase as well as my previous purchase. Genuinely like the sales experience with Soerens. Do a great job of accommodating their customers and tracking down the ri More

by jason
Customer Service
Quality Of Work
Friendliness
Price
Recommend Dealer
Yes
Employees Worked With
Scott Sawejka
November 13, 2020

This is the third vehicle purchased from Sorens. The prices were reasonable, but the reason we keep coming back is the ‘after sale’ service. They make sure the car is working as expected and do what’s n More

by Chris S
Customer Service
Quality Of Work
Friendliness
Price
Recommend Dealer
Yes
Employees Worked With
Pete Kraut
October 24, 2020

All staff I met with and who participated in my purchase were professional and courteous. Pete Kraut handled the “delivery” of my vehicle and was very helpful in getting all the little details right (e.g. More

by Garski80
Customer Service
Quality Of Work
Friendliness
Price
Recommend Dealer
Yes
Employees Worked With
Pete Kraut, John Gerek, Anne Fredrckson
September 04, 2020

Excellent service from all departments. Purchasing process was very easy and I ended up with exactly what I wanted at a price that was what I wanted. More

by jakexr67
Customer Service
Quality Of Work
Friendliness
Price
Recommend Dealer
Yes
Employees Worked With
Ryan Rambo, Mike, and finance person
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