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Soerens Ford
Brookfield, WI
650 Reviews
At Soerens Ford of Brookfield, your experience will truly be Nice! Since our beginning in 1917, Soerens Ford has been a family business. We were the first Ford dealership in Milwaukee, and continue to be the oldest Ford dealership in metro Milwaukee. Whether it's a quick tune-up, an interior or exterior porter, the need for an immediate fix, or suiting up with a new ride altogether, Soerens Ford of Brookfield has you covered. Our state-of-the-art Service Center and award-winning Collision Center are open daily for your convenience, and our knowledgeable Sales team will go above and beyond to ensure we find the right fit for you. Our extensive inventory of new and used Ford models are sure to impress. Soerens Ford of Brookfield also has one of the largest selection of Ford parts in the area.
We are very proud of our longevity in the car business and the reputation we’ve worked so hard to build in the community over the years. We are also gratified by the loyalty of our customers, our friends, neighbors, and family, and our incredible team at Soerens Ford. Thank you for supporting us the past 106 years, and helping us to secure the honor of the Ford President’s Award for 2017! Stop in to Soerens Ford of Brookfield and experience the "Home of the Nice Guys" at 18900 West Capitol Drive, Brookfield, WI.
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This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 9:00 AM - 7:00 PM
Tuesday 9:00 AM - 7:00 PM
Wednesday 9:00 AM - 7:00 PM
Thursday 9:00 AM - 7:00 PM
Friday 9:00 AM - 7:00 PM
Saturday 9:00 AM - 5:00 PM
Sunday Closed
Service
Monday 7:00 AM - 7:00 PM
Tuesday 7:00 AM - 7:00 PM
Wednesday 7:00 AM - 6:00 PM
Thursday 7:00 AM - 6:00 PM
Friday 7:00 AM - 6:00 PM
Saturday 7:00 AM - 3:00 PM
Sunday Closed
Parts
Monday 7:00 AM - 7:00 PM
Tuesday 7:00 AM - 7:00 PM
Wednesday 7:00 AM - 6:00 PM
Thursday 7:00 AM - 6:00 PM
Friday 7:00 AM - 6:00 PM
Saturday 7:00 AM - 3:00 PM
Sunday Closed
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Showing 650 reviews
March 31, 2024
I had a great buying experience with Scott. Very attentive to my inquiries and process for a quick and clean transaction. He was very knowledgeable on Ford products and responsive to my after h Very attentive to my inquiries and process for a quick and clean transaction. He was very knowledgeable on Ford products and responsive to my after hours texts. More
by ch
Verified CustomerEmployees Worked With
March 30, 2024
Excellent Service! The staff at Soerens Ford provides professional service in excellent time. Well done! The staff at Soerens Ford provides professional service in excellent time. Well done! More
by thankfull
March 30, 2024
Matt was not my acting Sales Representative however he was more than willing to assist me when my Sales Rep was out. Matt was a team player and true professional. was more than willing to assist me when my Sales Rep was out. Matt was a team player and true professional. More
by Kenlau1414
Employees Worked With
March 30, 2024
Best Ford dealer in the Midwest ! - Wouldn't think of going anywhere else for both new car sales and an absolutely stellar service department. - Wouldn't think of going anywhere else for both new car sales and an absolutely stellar service department. More
by wc6002
March 29, 2024
Great, except for these annoying text messages! Stop with the annoying text messages please! Soerens is a great place, I've purchased my last 6 vehicles there!!! Stop with the annoying text messages please! Soerens is a great place, I've purchased my last 6 vehicles there!!! More
by jdd411
March 25, 2024
Excellent. good place to buy a car. We would buy again in a heartbeat and love the service center with Tyler Garfield. good place to buy a car. We would buy again in a heartbeat and love the service center with Tyler Garfield. More
by phildakr
March 25, 2024
I trust Tyler, which is huge John Schmidt is excellent as well The dealership is clean well The dealership is clean More
by kdbn2003
March 25, 2024
Friendly, we especially like working with Tyler, explains the issue that a lay person can understand and when car will be ready. the issue that a lay person can understand and when car will be ready. More
by pdomier
February 07, 2024
I had an excellent experience buying a certified Mustang MachE at this dealership. Doug helped me out a lot, he was probably the best sales guy I've dealt with. He was very professional and knowledgeable an MachE at this dealership. Doug helped me out a lot, he was probably the best sales guy I've dealt with. He was very professional and knowledgeable and helped me out with every step of the process, even after the sale! He was not pushy at all but informed me of all the best parts of the car and even spent time with me showing me tips and tricks. I usually don't like dealerships but this place is actually good. They didn't force any xx fees or packages The whole team did a nice job, even the mangers and finance team. I would recommend them to anyone. More
by ddemuro1
Employees Worked With
Doug Luling
January 30, 2024
Always a good experience with both Sales and Service for our corporate fleet. Communication is great, sales process is straightforward. They way they treat me is what I strive for when people visit our ow our corporate fleet. Communication is great, sales process is straightforward. They way they treat me is what I strive for when people visit our own business. More
by spatz
Employees Worked With
Mike Walsh, Peter Bossow, Adam Thiele, Greg Silver
