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Soerens Ford
Brookfield, WI
433 Reviews
At Soerens Ford of Brookfield, your experience will truly be Nice! Since our beginning in 1917, Soerens Ford has been a family business. We were the first Ford dealership in Milwaukee, and continue to be the oldest Ford dealership in metro Milwaukee. Whether it's a quick tune-up, an interior or exterior porter, the need for an immediate fix, or suiting up with a new ride altogether, Soerens Ford of Brookfield has you covered. Our state-of-the-art Service Center and award-winning Collision Center are open daily for your convenience, and our knowledgeable Sales team will go above and beyond to ensure we find the right fit for you. Our extensive inventory of new and used Ford models are sure to impress. Soerens Ford of Brookfield also has one of the largest selection of Ford parts in the area.
We are very proud of our longevity in the car business and the reputation we’ve worked so hard to build in the community over the years. We are also gratified by the loyalty of our customers, our friends, neighbors, and family, and our incredible team at Soerens Ford. Thank you for supporting us the past 106 years, and helping us to secure the honor of the Ford President’s Award for 2017! Stop in to Soerens Ford of Brookfield and experience the "Home of the Nice Guys" at 18900 West Capitol Drive, Brookfield, WI.
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This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 9:00 AM - 7:00 PM
Tuesday 9:00 AM - 7:00 PM
Wednesday 9:00 AM - 7:00 PM
Thursday 9:00 AM - 7:00 PM
Friday 9:00 AM - 7:00 PM
Saturday 9:00 AM - 5:00 PM
Sunday Closed
Service
Monday 7:00 AM - 7:00 PM
Tuesday 7:00 AM - 7:00 PM
Wednesday 7:00 AM - 6:00 PM
Thursday 7:00 AM - 6:00 PM
Friday 7:00 AM - 6:00 PM
Saturday 7:00 AM - 3:00 PM
Sunday Closed
Parts
Monday 7:00 AM - 7:00 PM
Tuesday 7:00 AM - 7:00 PM
Wednesday 7:00 AM - 6:00 PM
Thursday 7:00 AM - 6:00 PM
Friday 7:00 AM - 6:00 PM
Saturday 7:00 AM - 3:00 PM
Sunday Closed
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Showing 433 reviews
April 24, 2017
Good experience Quick turnaround and nice atmosphere to wait in. Enjoyed free beverages, snacks and tv. Service was friendly to deal with and made sure I knew the r Quick turnaround and nice atmosphere to wait in. Enjoyed free beverages, snacks and tv. Service was friendly to deal with and made sure I knew the results of the service check up. More
by bigbang
Employees Worked With
Tyler
Helpful April 22, 2017
"Truly Indeed, you are NICE GUYS" Thank you, "again" for the "NICE" and professional service. My service was timely, and done very well. I always enjoy my experience at Soerens Ford! Thank you, "again" for the "NICE" and professional service. My service was timely, and done very well. I always enjoy my experience at Soerens Ford! More
by Andy Pandy
Employees Worked With
All were very helpful.
April 21, 2017
Wonderful! I had an excellent experience at the Dealership recently when purchasing my vehicle. Salesman Greg Rossey is outstanding! Very friendly, knowledgeab I had an excellent experience at the Dealership recently when purchasing my vehicle. Salesman Greg Rossey is outstanding! Very friendly, knowledgeable and helpful staff at the dealership. More
by happybuyer
Employees Worked With
Greg Rossey
April 21, 2017
Recent Service Stop Great oil change from a wait standpoint and catching little things needing repair that was unexpected! Michael went above and beyond to even sign me u Great oil change from a wait standpoint and catching little things needing repair that was unexpected! Michael went above and beyond to even sign me up for the program gettign me a free oil change after 4 visits. I have been coming to Soerens for 4 years and nobody ever offered me that before! More
by SGfordfusion
Employees Worked With
Michael
April 20, 2017
Excellent staff Quick and painless process. Didn't sit and wait around. Management and finance department were very efficient with no pressure to buy. I would recomme Quick and painless process. Didn't sit and wait around. Management and finance department were very efficient with no pressure to buy. I would recommend More
by Fords#1
Employees Worked With
Scott
April 20, 2017
ideal Tyler swiftly and smoothly processed my vehicle thru all it's required services. No need to check up and see how things were coming along or reminding Tyler swiftly and smoothly processed my vehicle thru all it's required services. No need to check up and see how things were coming along or reminding what else needed to be done. More
by charley
Employees Worked With
Tyler Garfield
April 20, 2017
They've handled all the service on my Fusion Friendly staff and shutttle drivers, easy to book an appointment. I have a good relationship with the sales staff and the service staff. My car is in Friendly staff and shutttle drivers, easy to book an appointment. I have a good relationship with the sales staff and the service staff. My car is in good hands. More
by FusionShelly
Employees Worked With
Tyler
April 19, 2017
Service From the service manager Tyler two the mechanic Chris it's a very pleasant experience of course Chris is a master at what he does and especially with From the service manager Tyler two the mechanic Chris it's a very pleasant experience of course Chris is a master at what he does and especially with mustangs and I always request Chris because he's always done the job right the first time and it's always excellent work and Tyler he always takes real good care to make sure that everything is done including the paperwork properly and the appointment is made just the way it should be and a course I really like sigh in the detail Department another excellent technician My overall experience it's orange is fantastic you'll always have my business More
by John Gaffney
Employees Worked With
Tyler and service and Chris in the service department both top notch
April 19, 2017
Great Service as usual. Since we purchased our F-150 at Soerens, we started having our service done there. It has been a very pleasant experience. Setting up an appointment Since we purchased our F-150 at Soerens, we started having our service done there. It has been a very pleasant experience. Setting up an appointment is easy, the service is done quickly and correctly. We recommend Soerens. More
by Glenn S
Employees Worked With
Robert Keelan
April 18, 2017
2017 Ford Edge Sport We were looking for a 2017 Ford Edge Sport with some specific options. Our local dealer was not very responsive, so we looked elsewhere and found Soe We were looking for a 2017 Ford Edge Sport with some specific options. Our local dealer was not very responsive, so we looked elsewhere and found Soerens Ford. After a brief email inquiry to the internet sales department, Tina immediately responded to our request and found the exact car we were looking for at an out of state dealership. There was a Ford sales hold on all Sports due to an airbag issue, but Tina kept pushing to get us the car and kept us well informed of her progress all the while. She finally received the car from the dealer, had the air bag recall fixed and ready for delivery in just a couple days. On the day of delivery, Scott took over and was very thorough explaining all the technology. This was our first new car in 12 years, so as you can imagine there was a lot to learn. Scott did a great job and we felt very comfortable with all the new technology by the time we left. We were very pleased with our experience and would highly recommend Soerens Ford to all our friends. More
by Dean & Judy
Employees Worked With
Tina, Scott
