Dealer Reviews
Service Reviews
Cars for Sale
Dealer Log In
All Salespeople
Sales Department
Soerens Ford
Brookfield, WI
437 Reviews
At Soerens Ford of Brookfield, your experience will truly be Nice! Since our beginning in 1917, Soerens Ford has been a family business. We were the first Ford dealership in Milwaukee, and continue to be the oldest Ford dealership in metro Milwaukee. Whether it's a quick tune-up, an interior or exterior porter, the need for an immediate fix, or suiting up with a new ride altogether, Soerens Ford of Brookfield has you covered. Our state-of-the-art Service Center and award-winning Collision Center are open daily for your convenience, and our knowledgeable Sales team will go above and beyond to ensure we find the right fit for you. Our extensive inventory of new and used Ford models are sure to impress. Soerens Ford of Brookfield also has one of the largest selection of Ford parts in the area.
We are very proud of our longevity in the car business and the reputation we’ve worked so hard to build in the community over the years. We are also gratified by the loyalty of our customers, our friends, neighbors, and family, and our incredible team at Soerens Ford. Thank you for supporting us the past 106 years, and helping us to secure the honor of the Ford President’s Award for 2017! Stop in to Soerens Ford of Brookfield and experience the "Home of the Nice Guys" at 18900 West Capitol Drive, Brookfield, WI.
Read More
This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 9:00 AM - 7:00 PM
Tuesday 9:00 AM - 7:00 PM
Wednesday 9:00 AM - 7:00 PM
Thursday 9:00 AM - 7:00 PM
Friday 9:00 AM - 7:00 PM
Saturday 9:00 AM - 5:00 PM
Sunday Closed
Service
Monday 7:00 AM - 7:00 PM
Tuesday 7:00 AM - 7:00 PM
Wednesday 7:00 AM - 6:00 PM
Thursday 7:00 AM - 6:00 PM
Friday 7:00 AM - 6:00 PM
Saturday 7:00 AM - 3:00 PM
Sunday Closed
Parts
Monday 7:00 AM - 7:00 PM
Tuesday 7:00 AM - 7:00 PM
Wednesday 7:00 AM - 6:00 PM
Thursday 7:00 AM - 6:00 PM
Friday 7:00 AM - 6:00 PM
Saturday 7:00 AM - 3:00 PM
Sunday Closed
Filter Reviews by Keyword
By Type
Showing 437 reviews
December 21, 2020
This was the 3rd auto I purchased from Peter Kraut at Soerens Ford, and as I expected, it was smooth and uneventful. No drama, great competitive price, fast service and everything I need in a dealer. The Soerens Ford, and as I expected, it was smooth and uneventful. No drama, great competitive price, fast service and everything I need in a dealer. They found what I wanted quickly, after notifying me that 0% financing was back, along with some factory incentives - I never would have been paying attention that closely over the holiday. More
by david
Employees Worked With
Peter Kraut
Helpful December 02, 2020
Great dealership! We worked with Scott Sawejka earlier this year to buy a car for our daughter. He was great - easy to work with, gave us the time and attention we needed and he made sure she was comforta this year to buy a car for our daughter. He was great - easy to work with, gave us the time and attention we needed and he made sure she was comfortable in the car before we left. It was such a great experience that I recently went back to Scott and bought a car for myself! Received the same awesome service just like the first time we were there. Everything was great from finding the car, test driving and even the financial part. They really do work with you - would definitely recommend going to Sorens Ford (and ask for Scott!!) More
by JTG2020
Employees Worked With
Scott Sawejka
December 01, 2020
Over the years (been out of WI for 22 years) I've dealt with numerous dealers in several different states (including WI) and now dealing with Soerens Ford I find them to be the best I've worked with. The with numerous dealers in several different states (including WI) and now dealing with Soerens Ford I find them to be the best I've worked with. The entire staff, service, price, convenience, honesty, knowledge and friendliness couldn't be better!! Many of my friends said to give them a try and I'm very glad I took their advice!!! More
by larryweber2
Employees Worked With
Mike Walsh, Peter Kraut, Anne Fredrickson and Tyler Garfield.
November 16, 2020
Have enjoyed working with Scott on this purchase as well as my previous purchase. Genuinely like the sales experience with Soerens. Do a great job of accommodating their customers and tracking down the ri as my previous purchase. Genuinely like the sales experience with Soerens. Do a great job of accommodating their customers and tracking down the right vehicle. More
by jason
Employees Worked With
Scott Sawejka
November 13, 2020
This is the third vehicle purchased from Sorens. The prices were reasonable, but the reason we keep coming back is the ‘after sale’ service. They make sure the car is working as expected and do what’s n prices were reasonable, but the reason we keep coming back is the ‘after sale’ service. They make sure the car is working as expected and do what’s needed if it’s not. Highly recommend them! More
by Chris S
Employees Worked With
Pete Kraut
October 24, 2020
All staff I met with and who participated in my purchase were professional and courteous. Pete Kraut handled the “delivery” of my vehicle and was very helpful in getting all the little details right (e.g. were professional and courteous. Pete Kraut handled the “delivery” of my vehicle and was very helpful in getting all the little details right (e.g. connection of my phone, Sirius. Radio, “tour” of the navigation system, etc.) Sales staff, manager and finance personnel were all truly “Nices Guys”...as advertised. I would recommend Soerens to any new/used car purchaser. Randall - proud owner of a 2020 Mustang More
by Garski80
Employees Worked With
Pete Kraut, John Gerek, Anne Fredrckson
September 04, 2020
Excellent service from all departments. Purchasing process was very easy and I ended up with exactly what I wanted at a price that was what I wanted. process was very easy and I ended up with exactly what I wanted at a price that was what I wanted. More
by jakexr67
Employees Worked With
Ryan Rambo, Mike, and finance person
August 31, 2020
Just bought a new Edge from Soerens. From the moment I Just bought a new Edge from Soerens. From the moment I pulled into the dealership, I had a great experience. I had called ahead, and my salesman J Just bought a new Edge from Soerens. From the moment I pulled into the dealership, I had a great experience. I had called ahead, and my salesman John Gerek had 2 Edges pulled up & ready for me to test drive. Working through the process with John was great. He was very knowledgeable, never pushy, and went out of his way to make the experience very positive. The negotiations went smoothly, and I picked up my Edge 4 days ago. I’m very satisfied, and would recommend Soerens (and John) to anyone. More
by Jerry
Employees Worked With
John Gerek
August 16, 2020
It took me over four weeks to decide to buy my car and when I did it was the best decision I have ever made. No one at the dealership was pushy or pressured me in any way and when it came down to signing when I did it was the best decision I have ever made. No one at the dealership was pushy or pressured me in any way and when it came down to signing the paperwork no one was rushing me through anything and answered any questions and Scott walked me through all the bells and whistles on the car. They treated you like a part of their big family at Soerens Ford. I would recommend this dealership to anyone looking for a new or used car. More
by Sitter
Employees Worked With
Scott
