Serra Toyota of Decatur

We requested bids over the internet and Serra Toyota had a competitive price that fit our budget. Nanie Tovar, the sales person was very helpful in working through the final details of the contract. One of a competitive price that fit our budget. Nanie Tovar, the sales person was very helpful in working through the final details of the contract. One of the options we ordered was not in the car when we picked it up, however, Serra Toyota immediately installed it and delivered exactly what we wanted. I would by another car from Nanie. More

Simply outstanding experience! Their E-mail to me generated my interest so I called. Although I was very happy with my 2013 FJ, I knew the line was being discontinued after 2014 so I thought I'd giv generated my interest so I called. Although I was very happy with my 2013 FJ, I knew the line was being discontinued after 2014 so I thought I'd give it a shot. I'm glad I did! They made it work and the area was clean and comfortable. No in my face sales pitch. Thank you! More

I went to Serra Toyota seriously looking to purchase a I went to Serra Toyota seriously looking to purchase a new car. After test driving the model I was interested in, I talked with Antonio Gray about pr I went to Serra Toyota seriously looking to purchase a new car. After test driving the model I was interested in, I talked with Antonio Gray about price. He negotiated a minimal amount with me before his manager Roberto Diaz came over to talk. When I asked if they could go lower, he knocked a little bit more off, but then refused to budge. No problem with that, it's just that I wasn't going to pay as much as they were asking. Roberto told me they couldn't go any lower because were selling the vehicle at a loss at the price they were offering. My wife remarked that she "had a hard time believing that", and Roberto acted all upset and accused us of calling him a liar. (To make matters worse, I KNOW he was lying that they couldn't go any lower, because they called me the next day and knocked another chunk off their asking price. And if they're selling vehicles at a net loss even after manufacturer incentives, there's something seriously wrong with their business model.) When I saw we weren't going to get anywhere and Roberto kept asking for my max price that I was willing to pay, I finally gave him an exact number. I knew the price I named was low, but not ridiculously low (backed up by the fact that I got a lot closer to it at Bill Penney Toyota). Roberto's reaction was to tell me if I found the same car for that price elsewhere, bring it to him and he'd pay me $1,000 more than I paid. Then he followed up with "In fact, buy as many as you can and bring them to me, and you'll make $1,000 on each of them." I found it very insulting, and decided that they wouldn't ever get my business after that. I couldn't believe the MANAGER of sales would treat a customer that way. I'd like to point out that my experience talking with Antonio the salesman was pleasant, and he seemed to be very knowledgeable about the car I was interested in. However, the management style of Serra Toyota is completely unsatisfactory, which is why I gave them such a poor rating. They give their sales people minimal room for bargaining with the customer, and then turn you over to their pushy manager who will say anything to make a sale. More

I would definitely recommend Serra Toyota of Decatur to anyone thinking of purchase a new Toyota or Scion. There was no pressure at all to buy something or spend more than what we wanted to. Nanie Tovar w anyone thinking of purchase a new Toyota or Scion. There was no pressure at all to buy something or spend more than what we wanted to. Nanie Tovar was our salesman and he went above and beyond to make this a very enjoyable purchase. He needed to leave early that day and even stayed later than he needed to until the paperwork was done. I would definitely recommend Serra Toyota of Decatur to anyone who is looking for a new vehicle. More

Cathy the sales associate was great throughout the entire process. The whole sales team worked well together to make the deal. I am very satisfied .I will recommend your dealership to others. Thanks, Ed Glas process. The whole sales team worked well together to make the deal. I am very satisfied .I will recommend your dealership to others. Thanks, Ed Glass More

Listen, if you have bought a care before you know how stressful it can be. I saw a commercial in the morning about the Serra Toyota deals and that afternoon me and my wife did some research. We contacted stressful it can be. I saw a commercial in the morning about the Serra Toyota deals and that afternoon me and my wife did some research. We contacted the Internet team and were put in contact with Nanie Tovar. Nanie answered every single one of my wife and I's questions and not only didn't pressure us into something, but after hearing our needs recommended something more functional and we loved it. Before I showed up, I had 2 cars picked out that I wanted to look at, had my financing approved and was done with the car buying process within an hour. Nanie and the Serra Toyota staff went above and beyond and I will definitely be going back to them for my next car. I can't capitalize on how easy my car buying experience was all in all. If you don't at least talk to them about a new or used car, you are missing out. More

A few weeks ago, I took a trip up to Serra Toyota of Decatur with my friend. When I left the house, my intentions were to look at the vehicles they had because I had already looked online and they did Decatur with my friend. When I left the house, my intentions were to look at the vehicles they had because I had already looked online and they did not have the exact vehicle, in stock, that I was looking for. As the first sales person took us around, I asked him if he could locate the exact vehicle I was looking for. My intentions were to see what Serra Toyota of Decatur would do, as far as pricing, then take the purchase order to "my guy" (Roberto) at another dealership. When the sales person took the specs to his sales manager, I immediately noticed that Roberto was no longer at the other dealership, he was at this one. Anyways, I immediately greeted Roberto and both he and Anthony (Nino) assisted me with working out a deal on a new vehicle. Again, I had worked with Roberto in the past and he was a real pleasure to work with, again. He truly cares about his customers. Nino was just as awesome! He followed-up with me through out the process. He was very pleasant to work with and I never felt pressured throughout the whole buying process. I even drove to the dealership the night before I closed on the deal, when the vehicle came in, and Nino came out to greet me and offered to assist me, even when the dealership was closed. Good people are really hard to find and I feel both Roberto and Nino were truly excellent to work with! They really made to purchase process a pleasure! In my line of work, I will not hesitate to send someone their way! You guys are AWESOME!!! More

Nice experience. Always feel like the sales associates have the customers best interest in mind. I have purchased cars from Serra for 9 years and they have always held up their end of the deal. have the customers best interest in mind. I have purchased cars from Serra for 9 years and they have always held up their end of the deal. More

I started the process on line and received an e-mail from Mr. Guffey. We spoke on the phone and I explained to him what I was looking for and when I could visit the dealership. When I arrived at the dealer Mr. Guffey. We spoke on the phone and I explained to him what I was looking for and when I could visit the dealership. When I arrived at the dealership Mr. Guffey met me and was very friendly. We spoke again about what I was looking for. He told me that he had just gotten the perfect used car in that he thought would fit what I had requested. After seeing the car I knew it was just what I wanted. After test driving it, I told him that I wanted the car. I was pleased with the price and mileage of car. Even the financial process turned out great. It is just a wonderful place to buy a car. I will recommend friends looking to buy a car to check out Serra in Decatur Alabama. You can't beat the service, friendliness of sales staff. Great experience. More

I began negotiations on-line a few days ago. Mr. Bongiovanni responded rapidly to multiple questions over about three days. After further on-line investigation, I determined that the auto I was con Bongiovanni responded rapidly to multiple questions over about three days. After further on-line investigation, I determined that the auto I was considering was the best deal for the age of the car and the mileage, and I also felt Serra Toyota would be fair and helpful. I had purchased a car from them 3 1/2 years ago. This car was for my daughter. We went to the dealership and we were happy with the auto and the information. They (Mr. Bongiovanni and the financial department) worked with us to make the deal one that would work for us with our constraints. Mr. Nino Bongiovanni was kind, knowledgeable, helpful, and reasonable. He even is continuing to answer questions and to help us find an item we need for the car. We would definitely strongly consider purchasing from Serra Toyota again due to Mr. Bongiovanni's helpfulness, and we plan to let our friends know about the dealership. More