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Serra Ford Rochester Hills

Rochester Hills, MI

4.9
1,488 Reviews
At Serra Ford Rochester Hills, we care deeply about giving our customers an enjoyable car-buying or -servicing experience. With an incredibly large selection of both new and pre-owned vehicles for sale, we make sure each person that enters our Michigan dealership leaves with a car, truck or SUV that has everything they envisioned and more. Stop by our Ford dealership in Rochester Hills, MI, and let us help you find a vehicle that transforms any drive you take into the highlight of your day! Walk into our Michigan Ford dealership anytime and you can expect to be assisted by a member of our Ford sales team within moments. The Serra Ford Rochester Hills sales professionals take pride in maintaining a friendly, no-pressure sales environment to ensure that our customers feel fully confident in their decision to lease or buy a new Ford or used vehicle. We also have experienced Ford service technicians on site to help keep your vehicle running like new, and if you'd like to make a repair on your own you can easily order OEM Ford parts through our parts center. Whether you're looking to buy a new Ford, a pre-owned Ford or a used vehicle of a different brand, our Ford sales team is sure they can match you with a vehicle that checks off every box on your list. At Serra Ford Rochester Hills, our first priority is the satisfaction of our customers, so come visit our Michigan Ford showroom to see how we can make your car-buying decision an enjoyable and stress-free experience.
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2890 South Rochester Road

Rochester Hills, MI

48307

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Showing 1,488 reviews

August 18, 2026

Very friendly staff. Nice new clean building. Lots of cars on lot to choose from. More

by Brody6684
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Bruce Hanon
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Jeremy Randolph
August 10, 2026

Beautiful new building with good lighting. The lot in front is larger & has many new vehicles where you can walk around to view available vehicles. My experience with Brandon Westrick, Sales More

by MeiJung
Sales Price Transparency
Trade-in Experience
Purchase Time
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Recommend Dealer
Yes
Employees Worked With
Bruce Hanon
4.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Brandon Westrik
Aug 13, 2026 -

Serra Ford Rochester Hills responded

Hi, we set high expectations for ourselves so it’s gratifying to hear you had a great experience with us. Thank you so much for being one of our valued guests and we look forward to your next visit!

August 06, 2026

The sales staff is exceptional, truly exceptional. Finance was painless, which is saying a lot for financing. Delivery was smooth and uneventful. Everything was completely transparent. Truly a won More

by CBS
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Jim Bommarito
5.0
This rating includes all reviews, with more weight given to recent reviews.
Aug 07, 2026 -

Serra Ford Rochester Hills responded

Hello, we are happy we could make your experience a positive one! If you have any additional needs or questions, we will be more than happy to assist you! Safe travels!

August 04, 2026

Super friendly staff made buying my car stress free. Kevin was very helpful. The car was ckean, well priced and runs great. Would recomend. More

by dmcarless
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Kevin Koleci
Aug 10, 2026 -

Serra Ford Rochester Hills responded

Hi, thank you for taking the time to leave us your response to our Staff's outstanding customer service! Please let us know if there is ever anything else we can do for you! Safe travels!

July 20, 2026

From the very first interaction with the dealership everyone was extremely kind and professional. Brandon W. made the whole buying experience seamless. A first class operation. More

by grschultz36
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Brandon Westrick
July 15, 2026

Great experience with trading in and buying a "new" to us car. Matthew D. was an excellent salesman. There was an unforeseen issue right after buying and even though it wasn't under warranty, Matthew and t More

by armourch
Sales Price Transparency
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Recommend Dealer
Yes
Employees Worked With
Matthew Dunham
July 11, 2026

great sales, dealership, service, accessibility, explorer an improvement over the edge. ford needs more/different product mix. More

by bstapes
Sales Price Transparency
Purchase Time
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Recommend Dealer
Yes
Employees Worked With
Brad Schiller
5.0
This rating includes all reviews, with more weight given to recent reviews.
Bruce Hanon
5.0
This rating includes all reviews, with more weight given to recent reviews.
July 08, 2026

Clean, professional, friendly, large selection. Keven K was helpful and very nice to work with.. More

by Eric Plumer
Sales Price Transparency
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Recommend Dealer
Yes
Employees Worked With
Kevin K
June 25, 2026

Excellent experience. Everyone was friendly and helpful. Tyler worked with us to find just the right deal on a Ranger. RH Serra is a class dealership More

by muhitchdog
Recommend Dealer
Yes
Employees Worked With
Tyler Prybylla
5.0
This rating includes all reviews, with more weight given to recent reviews.
Jun 26, 2026 -

muhitchdog responded

xcellent experience. Everyone was friendly and helpful. Tyler worked with us to find just the right deal on a Ranger. RH Serra is a class dealership

June 24, 2026

When pulling into the service department of the Serra Ford dealership, you are greeted warmly, and sincerely by a person looking to help you with your problem. I was fortunate enough to have service advi More

by Mstroster
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Chip La Rock
Jun 28, 2026 -

Serra Ford Rochester Hills responded

Hi, thank you for taking the time to leave us your response to our staff's outstanding customer service! Please let us know if there is ever anything else we can do for you! Safe travels!

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