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Serra Ford Rochester Hills

Rochester Hills, MI

4.9
1,461 Reviews
At Serra Ford Rochester Hills, we care deeply about giving our customers an enjoyable car-buying or -servicing experience. With an incredibly large selection of both new and pre-owned vehicles for sale, we make sure each person that enters our Michigan dealership leaves with a car, truck or SUV that has everything they envisioned and more. Stop by our Ford dealership in Rochester Hills, MI, and let us help you find a vehicle that transforms any drive you take into the highlight of your day! Walk into our Michigan Ford dealership anytime and you can expect to be assisted by a member of our Ford sales team within moments. The Serra Ford Rochester Hills sales professionals take pride in maintaining a friendly, no-pressure sales environment to ensure that our customers feel fully confident in their decision to lease or buy a new Ford or used vehicle. We also have experienced Ford service technicians on site to help keep your vehicle running like new, and if you'd like to make a repair on your own you can easily order OEM Ford parts through our parts center. Whether you're looking to buy a new Ford, a pre-owned Ford or a used vehicle of a different brand, our Ford sales team is sure they can match you with a vehicle that checks off every box on your list. At Serra Ford Rochester Hills, our first priority is the satisfaction of our customers, so come visit our Michigan Ford showroom to see how we can make your car-buying decision an enjoyable and stress-free experience.
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2890 South Rochester Road

Rochester Hills, MI

48307

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Showing 1,461 reviews

April 04, 2026

Jacob Berger was extremely helpful, patiently answering each question and offering great information. Thank you, Jacob. More

by rrmires
Recommend Dealer
Yes
Employees Worked With
Jacob Berger
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Sean H. in Service
April 04, 2026

I can't even begin to describe how easy purchasing my new vehicle was for me and my wife. Bailey was everything and then some. She made this experience better than I could have ever imagined. Thanks for all More

by Frank Neumann
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Bailey Czuchaj
5.0
This rating includes all reviews, with more weight given to recent reviews.
Bruce Hanon
5.0
This rating includes all reviews, with more weight given to recent reviews.
April 02, 2026

Definitely don’t recommend sold me a vehicle with a bad transmission and they knew it More

by stevenshepizon
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
No
Employees Worked With
Jim Bommarito
1.0
This rating includes all reviews, with more weight given to recent reviews.
Apr 03, 2026 -

Serra Ford Rochester Hills responded

Hi, we are disappointed to learn of your experience here at Serra Ford Rochester Hills, but will take this opportunity to improve. If you are willing to give us another chance, please contact us at (248) 852-0400 so we can understand your situation better in order to try and turn your experience around. Thank you, Serra Ford Rochester Hills

April 01, 2026

Dealership was hugh and tight. Knew what I was coming in for so I met with Nick and was driving home with my new truck in no time. More

by Jbuday57
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Nick Dyer
5.0
This rating includes all reviews, with more weight given to recent reviews.
March 31, 2026

Extremely satisfied with the entire experience I had visiting (for the first time) Serra Ford Rochester Hills. I searched for the vehicle online, contacted the dealership, made an appointment and purcha More

by merlin15fan
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Brandon Westrick
Apr 04, 2026 -

Serra Ford Rochester Hills responded

Hello, our Staff is dedicated to providing all our guests with outstanding customer service and quality work you can trust! Thank you so much for being one of our valued guests and we look forward to your next visit!

March 30, 2026

Jeremy Randolph is a pleasure to deal with. He's very knowledgeable on the inventory. We've been going to him for years. More

by chuckvanhoorelbeke
Recommend Dealer
Yes
Employees Worked With
Kevin Miller
March 28, 2026

Nick is one of the greatest sales men I think it was his charming smile that got me I originally was coming in to lease a jeep and ended up cashing it out he even put a red bow on it for me I recommend yall More

by Johnsonrondo1
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Nick Dyer
5.0
This rating includes all reviews, with more weight given to recent reviews.
March 27, 2026

Really helpful, responsive, not pushy, helpful on questions. Very quick day of in the dealership More

by Dbudchuk4
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Bruce Hanon
5.0
This rating includes all reviews, with more weight given to recent reviews.
Nick Dyer
5.0
This rating includes all reviews, with more weight given to recent reviews.
March 27, 2026

Quality staff - knowledgeable and extremely helpful. Bailey and her crew worked diligently to get me into the car I needed and wanted. More

by rev.greg.larsen
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Bob Davis
5.0
This rating includes all reviews, with more weight given to recent reviews.
Bailey Czuchaj
5.0
This rating includes all reviews, with more weight given to recent reviews.
Bruce Hanon
5.0
This rating includes all reviews, with more weight given to recent reviews.
March 24, 2026

Mike Smitley is the best in the business, the only person I would ever buy a car from. More

by bugmanson
Recommend Dealer
Yes
Employees Worked With
Mike Smitley
Mar 28, 2026 -

Serra Ford Rochester Hills responded

Hi, we're happy you found our staff to be so supportive during your experience here. Please don't hesitate to reach out if there's anything additional we can do for you.

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