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Royal Oak Ford

Royal Oak, MI

4.7
1,098 Reviews
Royal Oak Ford is a an award winning Ford Auto Dealer Serving Royal Oak and the greater Metropolitan Detroit MI area. Our goal is to make your car buying experience the best possible. Royal Oak Ford's virtual dealership offers a wide variety of new and used cars, Ford incentives, service specials, and Ford parts savings. Conveniently located in Royal Oak, MI we also serve Ferndale, MI, Southfield, MI and Troy, MI and the tri-county area.
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27550 Woodward Ave

Royal Oak, MI

48073

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Showing 1,098 reviews

July 05, 2023

I bought a pre-owned 2020 Escape. Steve was an exceptional sales rep who walked me through the process with ease, especially when things with the insurance company got dicey. Unfortun More

by Stevetgrain
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Steve Elich
5.0
This rating includes all reviews, with more weight given to recent reviews.
Sep 26, 2023 -

Royal Oak Ford responded

Stevetgrain, thanks for the great star-rating! Our team is dedicated to providing top-quality service, and we're so happy to hear that your experience reflected this. Safe travels!

July 04, 2023

Finance portion of sale was very slow and annoying for an unknown reason . Need to streamline this part of deal More

by Lafsjoy
Sales Price Transparency
Recommend Dealer
No
Employees Worked With
Donald Fleming
5.0
This rating includes all reviews, with more weight given to recent reviews.
Sep 26, 2023 -

Royal Oak Ford responded

We take our customers’ comments seriously. Customer feedback helps us to know where we need to improve. Thank you again for this honest feedback.

June 28, 2023

Mr. Donald Fleming was awesome. It was very easy and quick to was with him. More

by mahbubqurashi
Sales Price Transparency
Recommend Dealer
Yes
Employees Worked With
Donald Fleming
5.0
This rating includes all reviews, with more weight given to recent reviews.
Sep 07, 2023 -

Royal Oak Ford responded

Hi, we're happy to hear you had such a positive experience with our team! Please let us know if there is ever anything else we can do for you! Safe travels!

June 21, 2023

THIS PLACE IS AWESOME, FRIENDLY STAFF, AND MY CAR SALESMAN WILLIE, AND HIS ASSISTANT SHANNON WERE AWESOME. IRECCOMMEND THIS PLACE FAST, AND FAIR SERVICE, AND CAR NOT AFFORDABLE, WITH NO MONEY DOWN. More

by jonesm305
Sales Price Transparency
Recommend Dealer
Yes
Employees Worked With
Willie Parker
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : SHANNON WILLIE'S ASSISTANT, Cathy Mason, Steve Simon
Sep 07, 2023 -

Royal Oak Ford responded

Hello, we appreciate you taking the time to leave us this feedback. Thanks for the recommendation and have an amazing day!

June 20, 2023

ROYAL OAK ford is always my first For servicing. The servicing reps are knowledgeable and friendly. More

by Peace Man
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Tommy White
4.0
This rating includes all reviews, with more weight given to recent reviews.
Jackie Terrell-Simon
1.0
This rating includes all reviews, with more weight given to recent reviews.
Sep 26, 2023 -

Royal Oak Ford responded

We are happy we could make your experience a positive one! Our team is dedicated to providing top-quality service, and we're so happy to hear that your experience reflected this. As one of our valued customers, we want to sincerely thank you for your business and we hope to see you here again down the road!

June 16, 2023

Could not supply Edge we wanted for a new lease, multiple times over a 3 week period. Edge that we’re promised given to someone else. More

by jmc001
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Cathy Mason, Steve Simon, Mike Schneider
Oct 22, 2023 -

Royal Oak Ford responded

Thank you, Jmc001, for taking the time to bring this negative experience to our attention. It is discouraging to hear that you had anything less than a stellar experience at Royal Oak Ford. We take our customers’ comments seriously. Thank you for your honest feedback. Take care.

June 16, 2023

Tommy White! An effective, consistent, reliable communicator, and also a 1st class fisherman! I think he also beat me playing 'name that tune' on the radio. More

by susan
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Tommy White
5.0
This rating includes all reviews, with more weight given to recent reviews.
Sep 08, 2023 -

Royal Oak Ford responded

Hello Susan, our staff is dedicated to providing all our guests with outstanding customer service and quality work you can trust! At Royal Oak Ford, we value our customers and we look forward to seeing you on your next visit. Take care!

June 14, 2023

I am on my fourth leased vehicle and have worked with Willie Parker and the quick nature of getting things done and with a nice lounge to wait in while service is being provided. I haven't gone to any o More

by slroberts57
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Willie Parker
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Steve Simon
Sep 07, 2023 -

Royal Oak Ford responded

Hi, we are happy we could make your experience a positive one! Thank you for choosing Royal Oak Ford and we hope to see you again soon!

Sep 07, 2023 -

slroberts57 responded

I have always had a good experience @ Royal Oak Ford.

June 12, 2023

Follow up on questions prior to visit was quick and informative. Was helped immediately upon arrival. Dennis was great and worked to provide the best options for purchasing. Received good trade-in valu More

by srdarnall
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Dennis Gawronski
5.0
This rating includes all reviews, with more weight given to recent reviews.
Sep 07, 2023 -

Royal Oak Ford responded

Hi, we are happy we could make your experience a positive one! We hope you continue to choose Royal Oak Ford for all your vehicle needs! Take care!

June 09, 2023

Whatever you do don’t let James Price be your cars salesmen he sold me a lemon I only had it 5 months, the engine went out. He lied to me an told me I had a 2 year warranty. Royal oak for I wouldn’t r More

by Tiffanynicol3129
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
No
Employees Worked With
James Price
Sep 07, 2023 -

Royal Oak Ford responded

Hi, we truly appreciate your honest feedback. Please reach out at cathy.mason@royaloakford.com if you’d like to discuss this matter further. We look forward to hearing from you. Take care.

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